LifeTerra Award 2024 - lavera forest project receives first international award


The lavera Forest Project and its associated Europe-wide commitment have been internationally recognized for the first time. lavera wins the LifeTerra Award 2024 in the category "Most impactful organization" for its planting projects with young people in France and Italy, as well as its continuous efforts to increase the number of trees across Europe.

Sven Kallen awards the LifeTerra Award 2024 to Sabine Kästner, Sustainability Officer at Laverana, during a planting project in Italy
Sven Kallen awards the LifeTerra Award 2024 to Sabine Kästner, Sustainability Officer at Laverana, during a planting project in Italy

In 2021, company founder Thomas Haase initiated the lavera forest project. The company has been working with nature for 35 years and is committed to preserving it, because "nature is the source for all our actions and our habitat as well as the basis for our cosmetics." This guiding principle is firmly anchored in lavera's sustainability strategy and shapes all operational processes.

The lavera forest project is financed through the sale of selected lavera products - because 10 cents per product are automatically added to the lavera forest project budget. With this, lavera realizes climate protection projects across Europe, including reforestation, nature conservation, environmental education, and research.

Planting Together for the future

Lavera has already provided over 45,000 trees across Europe and has reforested in a climate-friendly manner in the Hanover region, Thuringia, as well as in France and Italy. lavera collaborates with experts like Sven Kallen from LifeTerra, who, with as much passion as the lavera team, strive to contribute to more sustainability and biodiversity.

Lavera forest project receives international award for the first time

lavera was honored with the LifeTerra Award 2024 for its commitment and cooperation with LifeTerra in Italy and France. Sven Kallen, LifeTerra founder: "lavera provides fantastic support for the restoration of nature. Congratulations and thank you for the continuous commitment to more trees across Europe and involving the next generations to learn about and act against climate change."

In France, lavera planted trees in 2023 and this year in the park of Château de Chambord together with scouts and students. These trees can survive on the barren sandy soil with little water and withstand summer temperatures of up to 40 degrees Celsius.

In 2024, lavera donated around 700 trees and special shrub species for planting actions in the heart of Lombardy, Italy's industrial center, in April and May to strengthen the unique nature of the region and promote its ecological balance. The plantings took place in two significant areas: the historic park of Villa Annoni near Milan and the Cavalleri vineyard in Franciacorta.

Nature Conservation for More Biodiversity

Sabine Kästner, Sustainability Officer at lavera, emphasizes the importance of these campaigns: "We are very delighted about the intensive cooperation with LifeTerra and would like to thank Sven Kallen and his team. Of course we are also very proud of the LifeTerra Award and our first recognition. Planting insect-friendly shrub species for more biodiversity is just as important to us as reforestation with trees, which are vital for the air quality and water balance of a region. They serve as natural carbon dioxide reservoirs, which is particularly important in the densely populated valley regions of Lombardy or in the historically valuable park of Chambord Castle in France. With our lavera forest project, we are helping to actively combat the challenges of climate change such as water scarcity and soil dryness.”

Lavera's forest protection project initiative thus not only contributes to the important goal of a region to convert forests in a more climate-friendly way and to transform agricultural land or unused areas into forest and biodiversity-friendly areas.

Moreover, in cooperation with foundations such as LifeTerra, lavera makes actions such as these possible for associations or individuals who lack the means to transform natural areas in a climate-friendly way.



Founder Sven Kallen. The main goal of the LifeTerra Foundation is to restore degraded land and strengthen our connection to the earth by organizing and promoting large-scale tree planting campaigns for all citizens. In addition, to empower future generations with knowledge, practical experience and tools so that immediate action can be taken to mitigate climate change.

lavera natural cosmetics

Since 1987, lavera Naturkosmetik has been committed to the beauty and health of the skin through high-quality, natural and sustainable 100% certified natural cosmetic products. With a deep commitment to environmental protection, lavera strives to preserve nature for future generations.

Further information about the brands and the sustainable commitment can be found here:


Contacts; Sustainability Management & Company PR Laverana
+49 511 6751 154, Mobile: 49 1520 919 2569


Lavera forest project: LifeTerra Team and students planting trees, Villa Annoni - 2024
Lavera forest project: LifeTerra Team and students planting trees, Villa Annoni - 2024
lavera forest project - new trees for Villa Annoni, region Milan, Italy 2024
lavera forest project - new trees for Villa Annoni, region Milan, Italy 2024
Sven Kallen awards the LifeTerra Award 2024 to Sabine Kästner, Sustainability Officer at Laverana, during a planting project in Italy
Sven Kallen awards the LifeTerra Award 2024 to Sabine Kästner, Sustainability Officer at Laverana, during a planting project in Italy

Subscribe to releases from news aktuell GmbH

Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from news aktuell GmbH

Med TSS till Turkiet - ett av de mest populära studie-resmålen globalt11.7.2024 10:34:02 CEST | Pressmeddelande

Unika antika ruiner och vidsträckta stränder vid det glittrande havet, pittoreska gamla städer och stor gästfrihet: Allt detta och mycket mer erbjuder Turkiet. Ett verkligen underbart resmål. Och från början en av de viktigaste pelarna i TSS Travel Service Scandinavia breda studieresa-portfolio. Spektakulära höjdpunkter och ett förstklassigt pris-prestandaförhållande bidrar till att efterfrågan på Turkiet-resor hos TSS ökar kraftigt efter corona-krisen. Redan mer än en halv miljon TSS-kunder har kunnat spendera härliga semesterdagar med studieresaarrangören där. TSS-gästerna strövar genom en fantastisk natur och beundrar den extraordinära kulturella mångfalden. De övernattar på utvalda stjärnhotell med bästa komfort - ofta med egen strand vid de exklusiva gratis förlängningarna. Anledningen till att TSS kan glädjas åt den högsta kundnöjdheten i Turkiet beror också på det professionella reseledarteamet. För de är verkliga landkännare med mycket hjärta och förstånd. Det passar perfekt me

Revolutionary Partnership Announced: How Wandarra and PAPACKS® Aim to Turn the Tide on Plastic Waste in Australia10.7.2024 09:10:00 CEST | Press release

Townsville, North Queensland, July 10, 2024 – Wandarra, an innovative ag-tech solutions firm based in Townsville, North Queensland, and PAPACKS®, a global leader in sustainable packaging based in Cologne, Germany, are excited to announce a strategic partnership via a recently executed Memorandum of Understanding (MoU). The parties are currently working together to formalize the Australia-APAC exclusive IP licensing agreement with the target end date intended over the next few weeks. This partnership aims to transform the packaging industry across Australia and the Asia-Pacific, reducing plastic waste and supporting environmental sustainability by leveraging Wandarra’s regional resources and PAPACKS®’ cutting-edge technologies. Wandarra, based in the eco-friendly hub of Townsville near the Great Barrier Reef, capitalizes on its robust and efficient logistics network to distribute innovative hemp-based products. This location underscores Wandarra’s commitment to environmental stewardship

Naumann Foundation opens Human Rights Hub in Geneva / German Federal Minister of Justice Dr. Buschmann: "The brave need support."10.7.2024 09:00:00 CEST | Press release

10.07.2024 Geneva On July 10, the Friedrich Naumann Foundation for Freedom officially opens its Human Rights Hub in Geneva. The Human Rights Hub will be a hub for the promotion of freedom and human rights worldwide. Journalists, lawyers, activists - many are committed to the universal defense of human rights. In doing so, they often put their own freedom or lives at risk. Freedom is not free - it must be defended by liberal societies and single individuals. Dr. Michaela Lissowsky will serve as the hub’s director. Anne Brasseur, former President of the Parliamentary Assembly of the Council of Europe and member of the Board of the Friedrich Naumann Foundation for Freedom: "Geneva is the world capital of human rights and the rule of law. This is where people come together, network, become visible and have their voices heard. All over the world, people are threatened, imprisoned or tortured if they want to express their opinion, argue their case in court or report critically. Standing up f

Quantum Computing startup planqc raises 50 million euro8.7.2024 10:41:46 CEST | Press release

Munich, Germany — planqc, the European leader in digital atom-based quantum computing, proudly announces the securement of €50 million financing. This substantial Series A investment is led by the European Family Office CATRON Holding and the DeepTech & Climate Fonds (DTCF). Additional financial support is provided by Bayern Kapital, the Max-Planck Foundation, further private investors, existing investors UVC and Speedinvest and it includes a non-dilutive grant from Germany’s Federal Ministry of Education and Research (BMBF). Alexander Glätzle, CEO and co-founder of planqc: "This latest investment round is a strong endorsement of our technology as a leading platform for quantum applications. The substantial backing places us in a perfect position to take on global competitors with our 'Made in Germany' quantum computers, targeting an emerging market valued at billions of euros." planqc's unique technology, built on award-winning research at the Max-Planck-Institute for Quantum Optics (

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
HiddenA line styled icon from Orion Icon Library.Eye