NIQ Releases AI-Powered Shopper Voice on GfKnewron ® Consumer at IFA 2025

5.9.2025 12:00:00 CEST | Business Wire | Press Release

NielsenIQ (NIQ) (NYSE: NIQ), a leading global consumer intelligence company, today announced an enhancement of its GfKnewron^® Consumer platform, now including AI-Powered Shopper Voice. The market, consumer, and brand intelligence platform now delivers the consumer voice in their own words – shopper’s verbatim comments about a brand, its retail partners, and potential competitors. By integrating the largest recent buyer survey for Tech & Durables with NIQ's robust point-of-sale tracking data, GfKnewron^® Consumer delivers insights based on over 1 billion sales transactions globally. This AI-powered enhancement empowers brands and retailers to move beyond measurement to action using consumer insights on the why, the who, and the how behind their purchases. The solution will be on display at IFA in Berlin, on September 5 – 9, 2025.

NIQ’s latest enhancements introduce two powerful AI-enabled features that analyze shopper verbatims to provide:

Summary of verbatims and context to help brands better understand the drivers of consumer buying and recommendations
Analysis of 160,000 individual verbatim comments to identify areas of product improvement

“Our ability to decode customer feedback is transforming how we predict and personalize every step of their journey,” said Julian Baldwin, President, Technology and Durables, NIQ. "Combined with survey and market data, AI-Powered Shopper Voice on GfKnewron^®Consumer will enable faster decision-making, improved customer loyalty & satisfaction, and execution with precision.”

Key highlights

This enhancement solves a critical gap for retail and brand teams, moving beyond surface-level metrics to uncover the real drivers of shopper sentiment:

Deeper understanding of the drivers of brand and retailer Net Promoter Scores (NPS)
Identify brand and retailer strengths and weaknesses with key verbatim topics coded into quantified insights
Drive efficiency – generate on demand 100-word summaries of shopper verbatims in real-time
Available in 15 markets across APAC, Europe, LATAM, and all GfKnewron^® consumer clients.

GfKnewron^® Consumer is industry's trusted point-of-sales data platform empowering brands with a clear view of shopper spending, brand performance, and market share—delivering actionable insights to elevate retail strategies with confidence. To book an appointment for a demo, click here.

About NIQ

NIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

For more information, please visit www.niq.com

NIQ-GENERAL

View source version on businesswire.com: https://www.businesswire.com/news/home/20250905265567/en/

Contacts

Media Contact: media.relations@niq.com

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Tecnotree Named a Visionary in the Inaugural 2026 Gartner® Magic Quadrant™ for CSP AI-Enabled Marketing and Sales Solutions9.10.2026 15:17:00 CEST | Press Release

Tecnotree, a global digital platform and services leader for AI, 5G, and cloud-native technologies, today announced that Gartner has positioned it as a Visionary in the first-ever Magic Quadrant for AI-Enabled CSP Marketing and Sales Solutions. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261009905430/en/ Tecnotree Named a Visionary in the Inaugural 2026 Gartner® Magic Quadrant™ for CSP AI-Enabled Marketing and Sales Solutions A new category for a new operating model. CSPs are fighting saturated markets, rising acquisition costs, and accelerating churn. They are responding with AI-driven automation across the full revenue cycle, from segmentation and campaigns to lead management, CPQ, and renewals, increasingly executed by autonomous agents. According to us, Gartner creation of this Magic Quadrant confirms the shift has moved from pilot to boardroom priority. According to Gartner, Visionaries "understands where the market

Positive New Data on Corcym’s Perceval Plus Sutureless Aortic Heart Valve Encompasses up to 7-Year Follow-up9.10.2026 15:15:00 CEST | Press Release

Corcym, a global medical device company dedicated to cardiac surgery, today announced that positive mid-term data from a sub-analysis of its Perceval Plus sutureless aortic heart valve as part of its MANTRA clinical trial was featured in an oral presentation today at the annual meeting of the European Association for Cardio-Thoracic Surgery (EACTS). The study is the longest follow-up available for Perceval Plus and the FREE tissue treatment from an international multicenter study, and demonstrated excellent durability, safety and quality of life improvements. Perceval Plus is the only sutureless and collapsible aortic surgical heart valve. Its unique design performs in any surgical scenario and is optimal for endoscopy and robotics. The valve features the company’s FREE next generation tissue treatment addressing the two main causes of calcification, phospholipids and aldehydes. Its proprietary LANCELOT advanced manufacturing process includes zero-pressure shaping and laser cutting of

Ada earns AWS Travel and Hospitality Competency for resolving traveler issues at scale9.10.2026 15:00:00 CEST | Press Release

Ada, the pioneer in Agentic Customer Experience, today announced it has achieved the Amazon Web Services (AWS) Travel and Hospitality Competency. The designation recognizes Ada as an AWS Partner with demonstrated technical proficiency and proven customer success helping travel and hospitality brands resolve customer issues at scale. Ada joins a select group of 58 AWS Partners holding the competency, and it reflects a shared commitment to helping travel brands deliver service that holds up on their busiest, most unpredictable days. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261009673638/en/ Ada earns AWS Travel and Hospitality Competency for resolving traveler issues at scale "Travel is where agentic customer service gets tested hardest. Demand spikes without warning, policies change by the hour, and customers are often stressed and far from home," said Mike Murchison, CEO and co-founder of Ada. "Our airline and hospitali

Hitachi Joins Anthropic’s Critical Infrastructure Defense Program9.10.2026 02:32:00 CEST | Press Release

Hitachi, Ltd. (TSE:6501, "Hitachi"), today announced that it has joined Anthropic, PBC’s (“Anthropic”) “Critical Infrastructure Defense Program,” launched on October 8, 2026, as a founding partner. The program is aimed at strengthening cyber defense for critical infrastructure, including control systems supporting power, water, manufacturing, and transportation services. Infrastructure systems that underpin society and the economy cannot tolerate prolonged downtime, making it difficult to implement certain security measures, such as system shutdowns for patch deployment. At the same time, advances in AI are significantly shortening the time between vulnerability disclosure and exploitation, creating an urgent need to redesign systems based on the assumption that cyberattacks will occur. The program seeks to strengthen cybersecurity through rapid vulnerability detection and remediation by integrating Anthropic’s advanced AI models, Claude, into the products and services of trusted syste

Lapmaster Wolters and Precision Surfacing Solutions Secures Strategic Minority Investment from The Cynosure Group and Fernweh Group to Accelerate Growth8.10.2026 22:49:00 CEST | Press Release

Lapmaster Wolters and Precision Surfacing Solutions (“Lapmaster Wolters”), a leading global supplier of high-precision machine systems and consumables to the semiconductor, advanced materials, precision optics, and advanced packaging industries, today announced the completion of a minority equity investment by affiliates of The Cynosure Group (“Cynosure”) and Fernweh Group (“Fernweh”). The investment strengthens the balance sheet and adds long-term, engaged partners to support the company’s next phase of growth. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261008141876/en/ Positioned for growth Demand for ultra-high-precision surface finishing continues to grow as customers in semiconductors, advanced materials, and precision optics push toward tighter tolerances and higher throughput. These tailwinds are further reinforced by sustained investment in semiconductor and advanced-packaging capacity, the expansion of AI and hi

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom