U.S. Polo Assn. Celebrates a Landmark Debut as the Official Jersey and Apparel Partner of the 41st Snow Polo World Cup St. Moritz
27.1.2026 13:00:00 CET | ACCESS Newswire | Press Release
Standing Rock Claims Victory Over Flexjet in a Thrilling Final Showdown
WEST PALM BEACH, FL AND ST. MORITZ, SWITZERLAND / ACCESS Newswire / January 27, 2026 / U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), celebrated its inaugural year as the Official Jersey and Apparel Partner of the 41st Snow Polo World Cup St. Moritz. The legendary three-day competition and record-breaking lifestyle event took place on the iconic frozen Lake St. Moritz in Switzerland's Engadin Valley and featured world-class competition, alpine elegance, fan activations, VIP experiences, and global sport celebration. More than 2,400 tons of infrastructure were installed directly onto the frozen lake of St. Moritz for this one-of-a-kind event. After two days and eight games of preliminaries, on Sunday, Jan. 25, Standing Rock prevailed over Flexjet in a close 6 - 4.5 victory.
Marking its 41st edition, the Snow Polo World Cup St. Moritz once again reaffirmed its status as the world's only high-goal polo tournament played on snow, bringing together elite international players and their accomplished equine partners. Breaking all records, St. Moritz hosted a more than 26,000-person audience of energized sports fans, media, models, influencers, and special guests from around the world, in one of the most breathtaking winter-sporting settings.
Across the frozen lake, spectators were treated to a total of nine thrilling high-goal matches, culminating in an action-packed final on Sunday. The tournament showcased top international talent, featuring a roster of world-class competitors representing teams from across Asia, Europe, North and South America, and the Middle East.
Congratulations to Team Standing Rock's Captain Philipp Müller (CH), Max Charlton (ENG), Raul Laplacette (ARG), and Nacho Gonzales (ENG) on their outstanding Snow Polo World Cup win. A converted penalty and a late goal by Raul Laplacette helped Standing Rock secure the win. A standout performance was also achieved by Second Place Team Flexjet with Team Captain Joaquin Castellvi (ESP), Pelayo Berazadi (ESP), David Stirling (URU) and Tito Gaudenzi (CH/USA).
Laplacette of Standing Rock received the Game MVP award, while Big Brother, ridden by Max Charlton of Standing Rock won Best Playing Pony. The Best Playing Patron of the overall tournament was Team Captain Sebastien Aguettant (FRA) of Team St. Moritz - Top of the World.
"It has been an extraordinary experience for U.S. Polo Assn. to be the Official Jersey and Apparel Partner for Snow Polo World Cup St. Moritz for the first time," said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. "This historic tournament perfectly reflects what U.S. Polo Assn. stands for, which is a mix of authentic sport, exceptional athletes, and a global community brought together through the sport in one of the most remarkable environments on earth."
"Bravo to Standing Rock for their well-played victory here on the frozen lake at St. Moritz!" Prince added.
Cementing the event's global status, in exciting breaking news, U.S. Polo Assn. has confirmed a major four-year commitment to Snow Polo World Cup St. Moritz, with the global sport brand confirmed as the Official Jersey and Apparel Partner until 2030.
U.S. Polo Assn. was also the Trophy Ceremony Sponsor for the second Semi-Final, with U.S. Polo Assn.'s J. Michael Prince, Lorenzo Nencini, and Franco Zuccon presenting The U.S. Polo Assn. Cup with handmade Argentine leather canvas bags and a Matte Kit. It was Standing Rock that overtook Azerbaijan Land of Fire in that semi-final game to secure their spot in the final.
Beyond the field, the Snow Polo World Cup St. Moritz delivered its signature blend of sport, luxury, and social atmosphere, with fan activations, VIP hospitality, exclusive events, and on-ice experiences unfolding throughout the weekend. U.S. Polo Assn.'s presence was integrated across the venue, from guest experiences to official outfitting. A shining star of the lake was the U.S. Polo Assn. Shop, presented by Enders Sport, where the U.S. Polo Assn. St. Moritz Capsule Collection was on full display, including the official Team Jerseys, official game puffer jackets, wool and cashmere sweaters, wool and cashmere quarter zips, and cashmere beanies. Guests of the shop were treated to glasses of Perrier Jouët.
"The Snow Polo World Cup St. Moritz brings together performance, heritage, and international visibility in a way that strengthens the U.S. Polo Assn. brand across Europe and reinforces its deep roots in the sport," said Lorenzo Nencini, CEO of Incom, U.S. Polo Assn.'s Western European apparel licensee. "Events like this play an important role in how U.S. Polo Assn. connects to consumers in the true spirit of the sport through our global brand."
Founded in 1985, snow polo was born on Lake St. Moritz and has since evolved into one of the most iconic winter sporting spectacles in the world. The tournament's unique snow-and-ice playing surface, combined with the dramatic alpine landscape, continues to attract a discerning global audience and the sport's most accomplished players year after year.
"It was wonderful to welcome U.S. Polo Assn., as the Official Jersey and Apparel Partner for the first time, where they added an authentic, sport-driven style to this year's outstanding 41st year of high-goal snow polo in St. Moritz," said Reto Gaudenzi, Founder and CEO of the Snow Polo World Cup St. Moritz.
"I would also like to thank everyone involved in making this legendary event possible, our players, equine athletes, grooms, crew, and the press for their outstanding support to make the 41st Snow Polo World Cup St. Moritz possible," added Gaudenzi. "And, of course, to our incredible spectators and fans from around the world--hip, hip hooray, we will see you next year!" Gaudenzi added.
With its successful debut at the 41st Snow Polo World Cup St. Moritz, and partnership commitment through 2030, U.S. Polo Assn. continues to expand its presence across the world's most prestigious sport destinations, supporting elite competition, honoring the heritage of the game, and connecting fans and consumers to the sport's authentic origins on a global stage.
About U.S. Polo Assn.
U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and located in Wellington, Florida. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship®, held annually at NPC in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, PGA Tour, and Formula 1, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.
About INCOM
Incom S.P.A., founded in Montecatini Terme (PT) in 1951, operates under license as the apparel division of the U.S. Polo Assn. brand and also produces and distributes important global clothing brands. Moreover, Incom is among the leading suppliers of military and paramilitary clothing for the Italian State, including uniforms and technical clothing made with the special Float patent for floating garments. Since January 2008, Incom has been producing and distributing men's, women's, and children's clothing, underwear, and swimwear under the U.S. Polo Assn. brand in Europe, achieving steadily growing sales results. For more information: www.incomitaly.com
About Snow Polo and the Evviva Polo St. Moritz Ltd.
The year 1985 saw the first-ever polo competition and St. Moritz staging this world premiere. The Snow Polo World Cup has reigned over the last weekend in January in St. Moritz ever since. In 2014, leading exponents of snow polo in Switzerland founded Evviva Polo St. Moritz Ltd and signed a long-term contract with the town of St. Moritz, thus securing a sustained continuation of the Snow Polo World Cup St. Moritz. The Board of Directors consists of Dr Piero Dillier (President), Reto Gaudenzi (Founder, Vice-president and CEO) and Arndt Küchel; Jürg Reinger is the CFO. A well-rehearsed team of local and regional partners and the See Infra Ltd is working hand in hand with the organisers to carry out the tournament. For more information, visit www.snowpolo-stmoritz.com.
Additional images (expires 2/22/26): https://we.tl/t-dhq9g7ts04
B-Roll: https://f.io/2IOeyqfe
Tournament Name: 41st Snow Polo World Cup St. Moritz
Official Apparel and Jersey Partner: U.S. Polo Assn.
Final: Standing Rock vs. Flexjet
A converted penalty and a late goal by Raul Laplacette helped Standing Rock secure the win.
Score: 6 to 4.5, Standing Rock wins the 41st Snow Polo World Cup St. Moritz.
###
For Additional Information, Contact:
Stacey Kovalsky (U.S.) - VP, Global PR and Communications
Phone +954-673-1331 - Email: skovalsky@uspagl.com
Paola Varani, HUB (Italy)
Phone +39 347 530 0742 Email: paolavarani@hubcomm.net
SOURCE: U.S. Polo Assn.
View the original press release on ACCESS Newswire
U.S. Polo Assn.
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
Datavault AI Highlights Data Futures Platform Patent Amid Tokenized Stock Exemption15.10.2026 19:25:00 CEST | Press Release
PHILADELPHIA, PA / ACCESS Newswire / October 15, 2026 / Datavault AI Inc. ("Datavault AI" or the "Company") (NASDAQ:DVLT), a provider of data monetization, credentialing, digital engagement, and real-world asset ("RWA") tokenization technologies, today announced that the U.S. Patent and Trademark Office has issued a notice of allowance for its Method and System for Data Futures Platform patent application (U.S. Patent Application No. 17/441,847), and highlighted the relevance of the disclosed technology to a significant development in the regulatory landscape for tokenized securities. On September 17, 2026, the U.S. Securities and Exchange Commission announced a temporary, conditional "Innovation Exemption" intended to facilitate on-chain trading of certain tokenized National Market System stocks through qualifying Tokenized Securities Venues. The action represents a meaningful regulatory development for market participants exploring blockchain-based securities infrastructure, subject
Valsoft's TAG Software Group Acquires Positive Solutions, a UK Provider of Healthcare and Pharmacy Software15.10.2026 17:00:00 CEST | Press Release
MONTRÉAL, QC / ACCESS Newswire / October 15, 2026 / Valsoft Corporation Inc. ("Valsoft"), a Canadian company specializing in the acquisition and long-term development of vertical market software businesses, today announced the acquisition of Positive Solutions Limited ("Positive Solutions"), a UK-based provider of pharmacy management and point-of-sale software for community pharmacies. The acquisition was completed through TAG Software Group, a wholly owned subsidiary of Valsoft. Founded in 1993 and headquartered in Adlington, UK, Positive Solutions provides integrated software that community pharmacies use to dispense medicine and run their retail operations. Its core products, Analyst PMR (patient medication record) and Analyst EPoS (electronic point of sale), support pharmacies ranging from single-site locations to large corporations. The company serves more than 2,500 sites across England, Scotland, and Wales. With this acquisition, TAG Software Group strengthens Valsoft's presence
OMP and Eastman Show Decision Velocity in Practice at Gartner Supply Chain Planning Summit 202615.10.2026 15:00:00 CEST | Press Release
ATLANTA, GA / ACCESS Newswire / October 15, 2026 / OMP, a leader in AI-powered supply chain planning, is bringing Eastman to the Gartner Supply Chain Planning Summit 2026 in Denver, CO (November 2-3) to showcase decision velocity in practice. The global specialty materials company will show how it connected its long-term, mid-term, and short-term planning horizons into one cycle. Eastman on connecting its planning horizons In a session at the summit, Sachin Kothari, Manager IBP Excellence at Eastman, and Abhi Patel, Chief Business Operations Officer at OMP, will explain how Eastman moved from three planning horizons that each ran on their own schedule to one connected cycle linking long-, mid-, and short-term planning on a shared view of the value chain. The session also covers what got in the way of the shift and closes with the impact Eastman measured, along with recommendations for supply chain leaders whose planning still relies on handoffs. Meet OMP and explore planning transforma
Karbon-X (OTCQB:KARX) Secures €1.88 Million (US$2.18 Million) in Net Trading Margin Through New European Low-Carbon Fuel Contracts15.10.2026 13:45:00 CEST | Press Release
CALGARY, AB / ACCESS Newswire / October 15, 2026 / Karbon-X Corp. (OTCQB:KARX) ("Karbon-X" or the "Company"), a global carbon and environmental markets company, today announced that it has established new commercial capabilities and contracted activity across European low-carbon fuels and environmental markets during the first quarter of fiscal 2027. During the first quarter, Karbon‑X secured European low-carbon fuel contracts representing approximately €1.88 million (US$2.18 million) in net trading margin based on the agreed transaction economics. The Company has also secured additional contracted activity extending beyond fiscal 2027, supporting the continued development of its European business. Europe's decarbonization agenda is increasingly moving from broad policy objectives into sector-specific regulatory frameworks. The European Union's Renewable Energy Directive, together with related sector-specific regulations, is accelerating demand for renewable and low-carbon energy and s
Nigeria Is the World's Next Outsourcing Frontier, Vice President Shettima Says at Hire From Nigeria Global Launch14.10.2026 23:50:00 CEST | Press Release
NEW YORK, NY / ACCESS Newswire / October 14, 2026 / Nigeria is ready to meet the world's growing demand for talent, with an initial target of one million export-linked jobs by 2030, Vice President Kashim Shettima, GCON, said at the global launch of the Hire From Nigeria campaign. The launch was held in New York on 24 September, on the sidelines of the 81st session of the United Nations General Assembly. In a keynote address delivered on his behalf by the Deputy Chief of Staff to the President, Senator Ibrahim Hassan Hadejia, the Vice President said: "While much of the industrialized world grows older, and quietly wonders who will fill the productivity vacuum, Nigeria produces, every single year, a new generation of digitally fluent, English-speaking, ambitious young men and women, ready to serve the world from the home front and from a time zone that is convenient for almost every continent." He added: "The global market for outsourced services will be worth over a trillion dollars in
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom