Business Wire

2026 NAB Show Opens Tomorrow, Uniting Global Media Leaders to Shape the Future of Storytelling

18.4.2026 04:08:00 CEST | Business Wire | Press Release

Share

The 2026 NAB Show kicks off Saturday, April 18, with the show floor and exhibits opening on April 19, highlighting the most innovative companies and bringing together the world’s most influential voices across media, entertainment and technology for the industry’s premier global event.

As the only platform that convenes broadcasters, media companies, content creators and technology innovators at scale, NAB Show continues its century-long legacy as the catalyst for innovation, growth and deal-making in a rapidly evolving, multi-platform world.

From artificial intelligence and the creator economy to sports, streaming and cloud transformation, NAB Show is where the tools, talent and ideas driving the future of storytelling converge.

“NAB Show is where the global media ecosystem comes together not just to explore what’s next—but to build it,” said Karen Chupka, executive vice president, National Association of Broadcasters. “This year’s Show reflects the accelerating pace of innovation and the expanding universe of storytellers shaping the industry.”

Recently added to the lineup of speakers is Jonathan Liu, CEO of Zhong, a YouTuber with 95 million subscribers across all platformswho creates scripted, fast-paced entertainment for a young, global audience. His session, “Building Creator Empires,” will be a conversation about how creators scale, diversify and operate like modern media companies.

Powering Storytellers at Every Level

The 2026 NAB Show delivers unparalleled access to the technologies, insights and connections fueling content creation and distribution across every platform:

  • 1,100+ exhibitors, showcasing the latest innovations from industry leaders, including Sony, Canon, Ross Video, Blackmagic Design, Adobe, Google Cloud, AT&T and AWS
  • About 550 sessions spanning creators, enterprise teams, broadcasters and film/TV professionals
  • More than 630 speakers across 11 stages, covering Sports, Streaming, AI, Creator Economy, Corporate Enterprise, Media and Entertainment, TV, Radio and Startups
  • Expanded Creator Lab, offering hands-on learning, AI-focused programming and business strategy insights

Where the Business of Media Happens

NAB Show remains the industry’s most powerful marketplace for connection and commerce:

  • Attendees from 18,000+ companies, a significant increase from 12,000 in 2025, with 44% attending NAB Show for the first time
  • 23% international participation, underscoring the Show’s global reach
  • New dedicated networking environments— including the NAB Member Lounge, Networking Lounge and Executive Lounge — designed to facilitate high-value meetings and deal-making

What’s New in 2026

Expanded Programming and Content Reflecting the Industry’s Future

An Elevated Show Floor Experience

  • Reimagined TV & Radio HQ with enhanced visibility and integrated programming
  • Two AI Pavilions and almost doubling the number of AI exhibitors across the show floor from 2025, while more than doubling the number of creator, influencer and podcast attendees
  • New and enhanced networking environments, including curated meetups, happy hours and an invite-only Executive Lounge
  • Completion of Las Vegas Convention Center renovations, delivering a more modern, connected and intuitive campus

Additional highlights this year include CineCentral in Central Hall, offering hands-on workshops, and the AWS Cloud Court Challenge in the West Hall Lobby, where attendees can experience AI-powered coaching in real time.

Smarter Navigation and Networking

The new NAB Show mobile app enhances the attendee experience with:

  • Personalized recommendations based on interests
  • Simplified campus navigation
  • Ability to favorite exhibitors and sessions
  • Secure QR-based contact exchange
  • One-to-one attendee messaging for meaningful connections

Over 630 industry leaders will speak across 11 stages, featuring trailblazers who are capitalizing on new ways audiences consume content:

The Industry’s Catalyst for Innovation

From its historic roots to its role at the forefront of digital transformation, NAB Show continues to define the future of media. By bringing together the entire ecosystem — from global enterprises to independent creators — it enables discovery, collaboration and business growth at an unmatched scale.

The 2026 NAB Show takes place April 18–22 in Las Vegas, with exhibits open April 19–22. Register at NABShow.com. Attendees using registration code EM153 can get a free Show Floor Pass and 10% off Premium Conference or All Access Passes.

Resources for press, including photos, b-roll and complimentary registration for accredited media, are available on the NAB Show press resources page.

About NAB Show

NAB Show is the premier global event powering the future of broadcast, media and entertainment, April 18–22, 2026 (exhibits April 19–22), in Las Vegas. Produced by the National Association of Broadcasters, it convenes creators, technologists, exhibitors and decision-makers exploring breakthroughs in AI, the creator economy, sports, streaming and cloud. With curated destinations, immersive education and unmatched networking, NAB Show delivers both discovery and deal-making, attracting buyers with real influence. From its century-long legacy to today’s multi-platform world, NAB Show remains the catalyst for innovation. Learn more at NABShow.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260417605011/en/

Contacts

Matt Raymond
(202) 429-4194
mraymond@nab.org

(c) 2024 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Verdantis Launches MRO360 “The World's First AI-Native Spare Parts Intelligence Platform”8.5.2026 15:40:00 CEST | Press Release

Verdantis today announced the global launch of MRO360, a purpose-built AI platform that transforms how asset-intensive organizations manage their MRO spare parts inventory. Designed for manufacturers, oil and gas operators, mining companies, utilities, and other industrial enterprises, MRO360 deploys nine interconnected AI agents that continuously forecast demand, score parts criticality, manage obsolescence risk, calculate dynamic reorder points, helps intercompany plant transfer thereby realizing the exact dollar value of every optimization opportunity across a spare parts catalog in real time. Unlike traditional EAM and CMMS platforms built on static rules, MRO360's agents adapt continuously as demand patterns, supplier performance, and equipment health evolve. For the first time, a maintenance planner can see which work orders are at supply risk today and what to do about it. A CFO can see a live dollar figure of releasable excess inventory. “We have spent over twenty years working

Andersen Global Expands African Platform with Addition of Member Firm in Namibia8.5.2026 15:30:00 CEST | Press Release

Andersen Global advances its growth across Africa with the addition of Andersen in Namibia, as Windhoek Advisory & Taxation adopts the Andersen brand, strengthening its ability to serve businesses operating in one of southern Africa’s dynamic emerging markets. A collaborating firm since 2021, Andersen in Namibia is a locally owned professional services firm delivering accounting, tax, and business advisory services tailored to the unique needs of Namibia’s business environment. With expertise spanning mining, agriculture, logistics, tourism, and financial services, sectors critical to Namibia’s economy, the firm supports both domestic enterprises and international businesses establishing operations in the region. Through cloud-based technology and data-driven insights, Andersen in Namibia delivers efficient, scalable solutions that enable businesses to optimize operations, manage tax obligations across jurisdictions, and make informed strategic decisions. “Our transition to the Anderse

Cyble Positioned as a Challenger in the 2026 Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies8.5.2026 15:22:00 CEST | Press Release

Cyble today announced it has been recognized as a Challenger in the 2026 Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies. The company believes this recognition underscores Cyble’s mission to make threat intelligence truly operational—delivering AI-native capabilities that enable enterprises, government agencies, and MSSPs to shift from reactive security to proactive, intelligence-driven defense. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260508164528/en/ Cyble Named a Challenger in the 2026 Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies "Security teams are under constant pressure to respond faster with greater accuracy," said Beenu Arora, Co-Founder and CEO, Cyble. "We believe this recognition highlights our focus on delivering intelligence that drives real outcomes—cutting through noise, accelerating response, and enabling confident decision-making at scale." Intelligence That Acts

WHOOP Expands Health Platform with On-Demand Clinician Access and New AI Features8.5.2026 15:00:00 CEST | Press Release

WHOOP, the human performance company, today announced a new suite of health and AI-driven enhancements and feature updates across the WHOOP memberships, marking a major step forward in its evolution into an intelligent health platform. These updates deepen the company’s commitment to delivering highly personalized, accurate, and actionable insights. They signal the company’s expansion beyond performance optimization into clinical-grade health support. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260508464188/en/ WHOOP Expands Health Platform with On-Demand Clinician Access and New AI Features “WHOOP is a membership, and we take that seriously,” said Ed Baker, Chief Product Officer of WHOOP. “We’re always asking how we can deliver more value to our members, and these upcoming features are some of the most meaningful we’ve ever built, from bringing clinician support directly into the app to advancing our AI coaching to be mo

Reply Presents the Jury of the Second Edition of the AI Music Contest: This Year Again, Finalists Will Perform on the NOVA Stage of Kappa FuturFestival in Turin8.5.2026 13:24:00 CEST | Press Release

Reply, [EXM, STAR: REY], an international group specialised in the development of new AI-enabled business models and always distinguished by a strong drive for innovation, renews its commitment to creative experimentation with the second edition of the ReplyAI Music Contest. The initiative, organised in collaboration with Kappa FuturFestival—one of Europe’s leading festivals dedicated to electronic music—takes the form of an international competition aimed at creatives and innovators who use AI technologies to explore new ways of integrating sound and image, enhancing the role of artificial intelligence in live performances. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260508361016/en/ This initiative is part of the Reply Challenges, a programme of technological and creative competitions that reflects Reply’s commitment to developing innovative training models capable of engaging younger generations. Today, the Reply Chall

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye