Business Wire

Airship Unveils Real-Time, Bi-Directional Integration of its Customer Engagement Platform with Adobe Experience Platform

Share

Customer engagement company Airship today unveiled its real-time, bi-directional integration with Adobe Experience Platform. The pre-built integration enables marketers to easily enrich customer profiles in Adobe Experience Platform in real-time with Airship’s mobile behavioral data, as well as ingest Adobe’s profile attributes and instant segment updates for more personalized experiences across Airship’s mobile and cross-channel journeys — driving higher conversion rates and more valuable customer relationships.

Hear one leading hospitality and entertainment company’s journey to unify and utilize data to enhance guest experiences across channels, brands, properties and lines of business (recorded at Airship’s Elevate 2020 in December).

Airship’s real-time and bi-directional integration with Adobe Experience Platform extends the data management power of Adobe into Airship’s Customer Engagement Platform. Marketers and Customer Experience Lines of Business can easily enhance personalization and move customers in or out of key Airship Journeys in real-time, using real-time customer profiles and audience segments from Adobe Experience Platform for more relevant and responsive messaging. The integration also enriches existing Adobe customer datasets with rich mobile behavioral data, including custom events like abandoned carts and uninstalls, as well as churn predictions, providing marketers flexibility to take action across any of their businesses’ systems. Marketers can also discover new growth opportunities and rich customer insights by merging Airship and Adobe data into visual out-of-the-box reports and dashboards in Adobe Analytics.

On February 23, at 8 a.m. PST, guest speaker Rusty Warner, VP, Principal Analyst, Forrester Research, Inc., will join Travis Johnson, Product Manager, Partner Integrations, Airship, for a lively discussion on the shift to moments-based marketing and the six mission-critical functions of next-generation enterprise martech. Register to attend and learn more about Airship’s latest Adobe integration, as well as some of the most powerful use cases that leading brands are implementing.

“The open, extensible and bi-directional approach Airship has long taken to martech integrations, is taking a giant step forward today with the availability of Airship’s integration for Adobe Experience Platform,” said Mike Herrick, SVP of Technology, Airship. “Today’s marketers need to be free to both centralize and enrich customer data without sacrificing innovative capabilities to best act on it in real-time. We believe that brands we share in common with Adobe will find the integration to be a game-changer in how quickly they can use enterprise-wide data to create more relevant and engaging experiences that generate greater business value.”

“We’re pleased to offer a new mobile-centric integration between Airship and Adobe Experience Platform,” said Cody Crnkovich, Head of Partner Programs at Adobe. “As the importance of mobile grows, our joint customers will be able to stitch customer data together from across the enterprise to power richer and more relevant experiences anywhere in real time.”

About Airship

Thousands of the world’s leading brands rely on Airship to spark closer connections with their customers through highly contextual and relevant interactions. Only Airship’s Customer Engagement Platform takes a mobile-first, data-led approach that enables brands to focus on individuals and their needs, not which marketing channels to use. Airship makes it much simpler and more effective to grow customer lifetime value in the omnichannel era.

With trillions of interactions intelligently orchestrated across mobile apps, mobile wallet, SMS, websites, and email, Airship optimizes the entire customer journey across all digital touchpoints at scale.

For more information, visit www.airship.com, read our blog or follow us on Twitter, LinkedIn and Facebook.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

North America:
Danielle Stickler
Mission North for Airship
+1 415-749-9124
airship@missionnorth.com

Corey Gault
Airship
+1 503-206-9164
corey@airship.com

UK:
Ana Williams
Airship
+44 (0)20 3405 5160
Ana.Williams@airship.com

Germany:
Kerstin Bauer
Koschade PR
+49 89 55066850
info@koschadepr.de

About Business Wire

Business Wire
Business Wire



Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Norsk Titanium Lists On Euronext Growth After Successful USD $38 Million Capital Raise18.5.2021 16:15:00 CEST | Press release

Norsk Titanium AS (Norsk Titanium), a global leader in the additive manufacturing of aerospace-grade titanium components, has satisfied the conditions for listing on the Euronext Growth Oslo. Norsk Titanium’s first day of trading on the exchange was May 18th under the ticker code NTI. The listing follows a successful share issue through a private placement that raised approximately USD $38 million. Leading shareholders, represented on the Board of Directors, participated in the private placement with USD $15 million, and the Norwegian family-owned investment company Ferd AS participated with USD $10 million. Norsk Titanium intends to use the proceeds from the private placement to fund planned growth initiatives. “Today marks an important milestone for Norsk Titanium,” said Michael Canario, Norsk Titanium’s CEO. “The funding enabled through the Euronext Growth listing will support our ongoing development activities with our commercial customers as well as assist the transition of our te

How Dahua Technology Helps Prevent Forest Fires18.5.2021 15:45:00 CEST | Press release

It takes decades for trees to grow, yet only minutes for fires to destroy them. Forest fires are the type of natural disaster that strike with sudden destructiveness and are often difficult to control. That’s why working to prevent forest fires and the damage they cause to natural resources — as well as people’s property and sometimes human life — is a priority for Dahua Technology. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210518005588/en/ Dahua Solution Safeguarding The Yarlung Zangbo Grand Canyon (Photo: Business Wire) Over the years, Dahua Technology has developed and deployed capabilities for comprehensive technical support in forest and grassland fire monitoring as well as early warning, forecasting, rescue and post-disaster assessment with digital intelligence technology. Dahua’s technology fully integrates video perception systems with integrated sky and ground monitoring methods to form a strong "fire net" aime

Board International Strengthens Board of Directors to Drive Continued International Expansion and Accelerated Growth18.5.2021 15:35:00 CEST | Press release

Board International, the #1 SaaS Decision-Making-Platform vendor, announces today that Marco Limena will join the Board of Directors of the company as Non-Executive Director and Senior Advisor. Mr. Limena has held senior executive positions in leading technology corporations, including Microsoft, where he was based in Redmond, and at HP, based in Palo Alto. He has extensive experience working with leading Private Equity firms in multiple CEO assignments for B2B growth-oriented software businesses, and as Board Director in both private and publicly listed companies, and industry associations. Based in London, Marco Limena is CEO of TOMIA, a global provider of software solutions designed to accelerate the transformation and monetization of carriers’ connectivity business, with Data, Financial Clearing and BI solutions. Previously at Microsoft, Mr. Limena was Vice President of Hosting & Cloud, responsible for B2B commercial operations of the company’s cloud and infrastructure services bus

Pricefx Named a Finalist for 2021 SAP ® Pinnacle Award in the Partner of Year – Endorsed Apps Category18.5.2021 15:30:00 CEST | Press release

Pricefx, the global leader in cloud-native pricing software, today announced that it has been recognized by SAP as a finalist for a 2021 SAP® Pinnacle Award in the Partner of the Year – Endorsed Apps category. This award recognizes an SAP partner that has created a world-class SAP endorsed app that complements SAP technologies and has contributed a significant amount of value to SAP and its end customers. Last year, Pricefx was a finalist for SAP App Center Partner of the Year. The annual SAP Pinnacle Awards acknowledge the contributions of leading SAP partners that have excelled in developing and growing their partnership with SAP and helping customers meet their goals. Finalists and winners in 28 categories were chosen based on recommendations from SAP, customer feedback and performance indicators. SAP Endorsed Apps are premium certified by SAP with added security, in-depth testing and measurements against benchmarks results. A leader in price optimization, Pricefx’s SAP endorsed app

Andersen Global Broadens Coverage in Liechtenstein and Switzerland18.5.2021 15:30:00 CEST | Press release

Andersen Global adds legal capabilities in Liechtenstein and Switzerland through a Collaboration Agreement with NSF, strengthening the organization’s platform as it continues its expansion in the region. With offices in Vaduz and Zurich, NSF operates with five Partners and 40 professionals, serving individuals and international corporations. The full-service location in Liechtenstein provides a range of services in legal, trust and asset management with capabilities in banking and capital markets, tax, corporate, M&A, arbitration and dispute resolution, contracts, and administrative and constitutional law. Additionally, the office in Switzerland operates as an independent Swiss law firm and offers services in various areas of business law, such as criminal tax law, corporate/M&A, succession planning, inheritance law, litigation, restructuring, debt enforcement and insolvency, employment, financial markets as well as commercial contracts. “For more than 30 years, our extensive experienc

Heise Medien relies on the Xpublisher editorial system18.5.2021 15:04:00 CEST | Press release

Heise Medien GmbH & Co. KG, one of Germany’s leading tech industry publishers, succeeded in establishing transparent and well-organized content and media asset management together with a highly streamlined production process for its magazines by implementing Xpublisher. Xpublisher supports content utilization along the entire value chain, from planning, editorial creation, editing, and layout to the final publication, based on a “content first” approach. This enables Heise Medien to publish across multiple channels in a way that is highly efficient, cost effective, and error free. "We are pleased that Heise Medien trusts in our expertise and successfully automates their magazine production with our editorial system", says Matthias Kraus, CEO of Xpublisher. The numbers are a testament to the project’s success: Instead of the typical production phase of ten days, the first issue of c't was ready for printing in just nine days. In digital production, the company succeeded in both enhancin

Thales Announces New Solutions to Help Organisations Discover, Protect and Control Sensitive Data in Multicloud Environments18.5.2021 15:00:00 CEST | Press release

Thales today announced new data protection solutions for Google Cloud, Microsoft Azure, and Amazon Web Services, solidifying its role as a trusted third party for multicloud data security. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210518005282/en/ © Thales With each cloud provider having unique data protection mechanisms and key management offerings, multicloud data protection presents a complex security challenge for organisations. Thales’ latest cloud data security solutions allow customers to maintain control of and manage their encryption keys, as well as manage access and authentication across hybrid and multicloud environments. “These capabilities are critical to cloud migration and security, especially with such accelerated growth in this area,” said Sunil Potti, Vice President and General Manager of Google Cloud Security. “True to our mission, we have forged this collaboration with Thales to further protect our

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom