Åre 2019 english

Åre 2019 takes responsibility for seafood on its menus


During the FIS Alpine World Ski Championships 2019 in Åre, only sustainably caught and responsibly farmed seafood will be served by Sweden's largest kitchen in February 2019, with 35 chefs and over 100 staff. Åre 2019 has chosen to have its Championships kitchen certified according tothestandards of the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC).

Åre 2019 has chosen to have its Championships kitchen certified. Photo by Ulf Berglund, property of the MSC.
Åre 2019 has chosen to have its Championships kitchen certified. Photo by Ulf Berglund, property of the MSC.

Clear labeling on the daily menus will demonstrate that the salmon being served has been responsibly farmed or the cod sustainably caught.The MSC (wild-caught fish) and ASC (farmed fish) standards provide guidance to those who wish to help protect our lakes, rivers and oceans.

The organizers of Åre 2019 have chosen to make the sustainability of their event operations a priority, from waste management to the use of renewable energy, sustainable transport and preference for regional products and services. To ensure the sustainability of the food and beverage provision, they decided to bring the entire operation in-house by establishing Sweden’s largest temporary kitchen for the duration of the Championships. The Åre 2019 kitchen will prepare close to 50,000 meals for VIPs, volunteers, media, and the public in the course of the two-week event. As part of its sustainability focus, Åre 2019 chose to have the Championships kitchen ASC/MSC certified. 

“Given the global problem of overfishing, we decided to do what we can to improve the situation and will serve ASC and MSC-certified seafood to the extent possible. The ASC and MSC labels assure us and the consumers alike that the fish comes from sustainable fisheries or responsible farms,” said Neil Ponsonby, Managing Chef of the Åre 2019 Championships kitchen.

Ponsonby has prepared a stellar selection of menus, featuring everything from salmon and pike perch to shrimp. 

“It is easy to believe that choices related to food and beverage provision during an individual event make little difference. However, when organizers of a major event choose to serve certified fish and seafood and talk about their engagement, demand for sustainable and traceable fish increases,” said Minna Epps, regional manager at the Marine Stewardship Council (MSC) for the Baltic Sea region.

“Fish farming is the fastest growing food production system in the world. Fish and shellfish that are ASC labelled come from farms that care for their workers and the environment. By choosing ASC certified seafood, Åre 2019 contributes to a cleaner seabed, reduced use of antibiotics, healthier fish and a thriving local community,” said Inger Melander, Marketing Manager, ASC Northern Europe. 

ASC and MSC in a nutshell

The Aquaculture Stewardship Council(ASC)is an independent non-profit organization founded in 2010 to manage a certification and labelling program for responsible aquaculture. ASC aims to transform aquaculture towards environmental sustainability and social responsibility worldwide. ASC certified farms must meet both environmental and social standards, and certification is through an independent third party process. The on-pack ASC logo ensures consumers that the fish they purchase has been farmed with minimal impacts on the environment and on local communities.  

Read more about the ASC here.

The Marine Stewardship Council (MSC)is an international, non-profit organization that was founded in 1997 that aims to solve the problem of overfishing on a global basis. Its vision is to ensure healthy oceans with viable fish stocks now and in the future. The MSC certifies sustainable fisheries and issues an environmental label for products. The blue fish label is only applied to traceable wild fish or seafood from fisheries that have been certified to the MSC Fisheries Standard, a science-based set of requirements for sustainable fishing.

Read more about the MSC here.




Åre 2019 has chosen to have its Championships kitchen certified. Photo by Ulf Berglund, property of the MSC.
Åre 2019 has chosen to have its Championships kitchen certified. Photo by Ulf Berglund, property of the MSC.

About Åre 2019 english

Åre 2019 english
Åre 2019 english
Årevägen 180
83152 Åre


Scheduled from 4-17 February 2019, Åre 2019 FIS Alpine World Ski Championships will mark the third time that the second largest winter sport event after the Olympic Winter Games is held in Åre, Sweden. After the 1954 and 2007 editions, Åre 2019 will welcome the world’s top skiers and some 120’000 visitors to an epic celebration of skiing, snow and winter. The 11 medal competitions staged in the unique atmosphere of the leading Scandinavian ski resort will excite millions of global viewers and inspire great numbers to join the sport in active practice.  

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Where life can be lived - reflections of a volonteer19.2.2019 09:34:46 CETPress release

Yet another Alpine World Championship in Åre has come to an end. The third through the years. Skiers, visitors and volunteers have lived and breathed the World Championships for weeks. The organization has done the same for years. Beyond all the races that have been raced, the medals that have been awarded, something else has taken place. Perhaps the thoughts have been thought before, maybe they have been awaken when being here. Thoughts of the real meaning of life, or rather, thoughts of what kind of life we want to live. Thoughts of where our children should grow up, of where our everyday lives should take place. Where life should be lived.

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