Black Shark Technologies Reveals New Brand Identity with New Corporate Slogan “Game is Real”
Black Shark, the cutting-edge gaming technology company, today announced the launch of its new brand identity, with redesigned visual identity and new corporate slogan “Game is Real”.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200223005033/en/
Black Shark's new logo and corporate slogan "Game is Real".
Black Shark aims to provide the unmatched and unique gaming experience by its hardware, software and services, and create the best gaming world with global gamers. The evolution of the brand identity will mark a starting point of the company for marching toward another significant milestone, expecting far-reaching effects on company development, product definition, brand recognition as well as the positive impact on the cooperative partnership in Black Shark’s gaming eco-system.
Brand Positioning Affirmed in Gaming Smartphone Market Segment
As the leader in the gaming smartphone industry, Black Shark has successfully broadened its footprint globally in only two years since its establishment. Thanks to its strong capability of technical innovation and profound understanding of the industry and users, Black Shark has attained more than 1 million global users, occupied the largest market share in the gaming smartphone market segment in China, in the meantime, earned unneglectable brand publicity all over the world. What lies behind the evolution of brand identity is Black Shark’s deep insight of the industry and clear strategy for future development.
Harrison Luo (Yuzhou Luo), the newly appointed CEO of Black Shark,said: “Through two years of exploration and growth in the industry, Black Shark highly affirm the gaming smartphone market segment is proven and well worth expectation. The more subdivided the market segment, the fiercer industrial competition existence, which exactly reflects the path we chose to take is the right way to breakthrough. Black Shark will never place our brand positioning in the traditional smartphone industry. Instead, we keen to embrace and understand our core users, we are willing to develop and evolve together with the gaming industry. For example, Black Shark has announced the new cooperation with Tencent Games last month. In the future, the two companies will join forces in gaming hardware and software development to jointly explore the bright future of gaming mobile industry. With the new brand identity announcement, Black Shark declares our goal is to provide the ultimate gaming experience by gaming devices and accessories, to build the comprehensive Black Shark gaming eco-system, and create the best gaming world with global gamers.”
Brand Personality Traits Related to Gaming Spirits
Gaming is in Black Shark’s genes. To obtain and tighten users’ resonation, there’s greater value for Black Shark to present its brand personality traits in this brand identity upgrade. To change the corporate slogan from “Born to Compete” to “Game is Real”, Black Shark gives the unique perspective with regard to the connection between the brand and game, reality and virtuality, also the youths and games, reflecting that Black Shark stands and shares the same sense of value with the gamers, such as keeping faith, seeking joy, believe in team spirit, be fond of cyberpunk, full of ardor and spiritually rebellious.
New Visual Identity System Inspired by Gaming Features
Along with this new brand identity introduction, Black Shark has renewed the whole brand visual identity system including logo, font and color tone, to enhance brand recognition. The redesigned logo keeps the basic structure of two swimming sharks with smoothly re-shaped enhancement, which remains highly recognized and familiar to the public as the symbol of the brand. The new series of font in flattening design style, significantly evoke a feeling of modern and fashion. To generate a greater scale of impact of the new brand identity, Black Shark has prepared a release of various derivative products featured in strong hard-core gaming style, as the carrier to deliver the new brand identity.
All for Better Gaming Experience and Creating the Best Gaming World with Global Gamers
“With the release of our new brand identity, Black Shark will keep providing the best hardware, software and services, to bring a more integrated gaming eco-system to global gamers. We hope our new brand identity will win recognition from more gamers, bring them closer to us and build a fantastic 5G gaming world together with us,” said David Li (Fan Li), Vice President of Black Shark Global in charge of overseas business.
Black Shark has earned lots of achievements since launched in overseas markets, such as the first Chinese brand to partner with the top two operators in South Korean; proudly ranks the first in the gaming smartphone market segment in Japan and Southeast Asia; successfully enters the powerful sales channels such as Fnac-Darty and Boulanger in Europe. Black Shark interacts with global gamers in daily communication, striving to better understand gamers’ needs and respond the market with better-designed products.
About Black Shark
Cutting-edge gaming technology company, Black Shark, creates gaming eco-system based on hardware, software and services, now mainly carried by smartphones. Black Shark aims to provide the unmatched and unique gaming experience and builds the best gaming world with global gamers. Black Shark is located in Beijing, Shanghai, Shenzhen and Hong Kong. For more information, please visit the company’s global website: http://global.blackshark.com/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Nike Extends its Athletic Leadership5.2.2020 19:00:00 CET | Press release
Today, NIKE, Inc. (NYSE: NKE), unveiled breakthrough innovation for athletes competing in the Tokyo 2020 Games, including footwear designed to provide runners with a measurable performance benefit for a new era of competition. The NEXT% platform, introduced by barrier-breaking marathoner Eliud Kipchoge, will now expand into new disciplines following its unparalleled success in distance running. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200205005708/en/ An international group of athletes joined the Nike 2020 Forum in New York to unveil the brand's latest performance and sustainable innovations. From left to right: Ibtihaj Muhammad, English Gardner, Leticia Bufoni, Blake Leeper, Timothy Cheruiyot, Dina Asher-Smith, Tomoya Ochiai, Sky Brown, Chris Mosier, Nyjah Huston, DeAnna Price, Bebe Vio, Kevin Mayer, Megan Blunk, Brandi Chastain, Aaron Brown, Sophie Hahn, Aori Nishimura, Diana Taurasi, Miles Chamley-Watson, Leon Schae
Cepton Expands With $50 Million Investment From Koito5.2.2020 18:00:00 CET | Press release
Cepton Technologies, Inc., a leading provider of state-of-the-art, intelligent, lidar-based solutions, announced today that it has raised over $50 million in Series C funding. This brings Cepton’s total funding to nearly $100 million, providing a strong foundation to substantially ramp up its R&D efforts, expand its footprint in the automotive market and support major customers worldwide. The latest funding round was led by Koito Manufacturing Co., Ltd. (TYO:7276), the automotive Tier 1 and world-leading provider of automotive lighting systems, with an investment of $50 million. Existing investors in Cepton also participated in this round. As part of the transaction, Koito will obtain non-exclusive rights to manufacture and sell Cepton’s lidar sensor design for an automotive application, using key components supplied by Cepton. Cepton will use the proceeds to accelerate development and deployment of its advanced lidar technology in ADAS applications, in autonomous vehicle applications,
Imricor Announces First Cases Successfully Performed at Heart Center Dresden5.2.2020 17:40:00 CET | Press release
Imricor Medical Systems, Inc. (Company or Imricor) (ASX:IMR) is pleased to announce the first procedures using the Company’s products following CE mark of the Vision-MR Ablation Catheter have been performed at the Heart Center Dresden. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200205005672/en/ Drs. Christopher Piorkowski (left) and Thomas Gaspar (right) performing iCMR ablations at the Heart Center Dresden (Photo: Heart Center Dresden). Three procedures were successfully performed over two days by Dr. Christopher Piorkowski and Dr. Thomas Gaspar (https://www.herzzentrum-dresden.com/rhythmologie/unser-team/). Additional physicians at the Heart Center Dresden will also begin performing procedures immediately. These procedures mark the first iCMR ablations anywhere in the world to ever be performed outside of a clinical trial. They were performed in an iCMR lab fitted with a Siemens 1.5T MAGNETOM Aera MR scanner. “It’s ano
VALBIOTIS Announces a Global Strategic Partnership With NESTLÉ HEALTH SCIENCE For the Development and Commercialization of TOTUM-63, a Plant-derived Active Substance With Clinically Demonstrated Metabolic Health Benefits on Prediabetics5.2.2020 17:30:00 CET | Press release
Regulatory News: VALBIOTIS (Paris:ALVAL) (FR0013254851 – ALVAL / PEA/SME eligible ), a Research & Development company committed to scientific innovation for preventing and combating metabolic diseases, announces the signature of a global long-term strategic partnership with Nestlé Health Science for the development and commercialization of TOTUM-63, an innovative and patented combination of 5 plant extracts specifically designed to reduce the risk of developing Type 2 Diabetes on prediabetics. Sébastien PELTIER, CEO of VALBIOTIS states: “Nestlé Health Science is an ideal strategic partner for VALBIOTIS. Its global reach, strategic intent to develop science-based nutritional health solutions and focus on fighting metabolic disorders like diabetes will be instrumental to TOTUM-63's worldwide commercialization success. We are excited about the opportunity that this deal brings to VALBIOTIS and to the many millions of people around the world at risk of becoming Type 2 diabetics. This trans
Skilling lanserar branschens första sömlösa integration med Spotwares cTrader, inriktad på erfarna handlare.30.1.2020 08:00:00 CET | Press release
Forex- och CFD-handelsplattformen Skilling annonserade förra veckan lanseringen av branschens första sömlösa integration med Spotwares cTrader - en unik funktion som internt kallas Ett konto. Två plattformar. Detta pressmeddelande använder multimedia. Se den fullständiga versionen här: https://www.businesswire.com/news/home/20200130005070/sv/ Skilling lanserar branschens första sömlösa integration med Spotwares cTrader. (Photo: Business Wire) Funktionen gör att Skilling kan erbjuda sina kunder sömlös handel över två olika handelsplattformar på ett enda Skilling-konto utan att behöva finansiera och hantera två olika konton separat. ”Enkelt uttryckt ville vi ge våra kunder valet vilken handelsplattform de kan använda - vår egen Skilling Trader eller en mer avancerad klientorienterad cTrader. Problemet du har med andra mäklare som erbjuder flera plattformar är behovet av att finansiera två konton separat, upprätthålla sunda marginaler på två olika konton och också ha två uppsättningar av
inRiver utser Per-Olof Schroeder till ny VD29.1.2020 16:43:00 CET | Press release
inRiver, som levererar SaaS-baserade lösningar för Product Information Management (PIM), meddelar att styrelsen idag har utsett Per-Olof Schroeder till ny VD för bolaget. Per-Olof tillträder sin tjänst med omedelbar verkan. “Styrelsen tackar Thor Johnson för hans ledning av bolaget under de två senaste åren, och är glada över att välkomna Per-Olof som vår nye VD," säger inRivers styrelseordförande, Jorgen Smidt. "Per-Olof har en påvisad erfarenhet av att mycket framgångsrikt leda utveckling av SaaS Computing Services, molnbaserade tjänster, och samtidigt leverera stark tillväxt både gällande intäkter, lönsamhet och marknadsandelar. I sin roll som bolagets VD kommer han fortsätta att utveckla inRivers mission att hjälpa våra kunder bli bäst på att marknadsföra och sälja sina produkter." Schroeder har mer än 25 års erfarenhet av ledande befattningar inom IT-branchen, inklusive 15 år på Microsoft, varav sju år som chef över Microsofts Productivity & Business Process Business Group i väste
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom