Boyden Report Reveals C-Suite Rapidly Evolving CRM to Boost Growth
Led by CEOs and senior management, company-wide reorientation of CRM strategies and full compliance are imperative for effective implementation
FRANKFURT, Germany and LONDON, March 07, 2018 (GLOBE NEWSWIRE) -- CEO and senior management leadership are critical to the success of Customer Relationship Management (CRM) strategies, according to the Executive Monitor Report released today by Boyden.
The report explores the challenges and opportunities associated with the implementation of a CRM strategy, addressing the following issues:
- CRM must be fully integrated into business processes at all corporate levels to ensure alignment and compliance
- Increasingly enlisting CRM software and tools to achieve short and long-term objectives and engage more deeply with customers
- Significant resources and human capital investment are necessary to appropriately elevate the initiative and encourage full engagement
Boyden's Executive Monitor report, The C-Suite: Evolving Client Relationship Management, highlights the progress of CRM across industries and sectors, emphasizing the critical role of executive leadership and endorsement. Though the entire company must align around CRM and engage with the tools, executives, particularly the CEO, CDO, CMO and CIO, must elevate and spearhead the initiative.
The report is supported by in-depth interviews with Boyden partners and executives including Alex Sabbag, Former Chief Marketing Officer of Swiss department store chain MANOR and Desmond Edwards, Former Group Vice President of Digital Innovation of Bloomin' Brands.
"CRM is not the responsibility of one person or one function. It is a transversal responsibility that starts with the CEO and touches sales and marketing, technology, and the company at large," said Cornelia Tänzler, Managing Partner of Boyden Switzerland and Global Consumer & Retail Practice Leader.
"CRM interfaces now touch everyone every day. As these tools have expanded and become routine, CRM has transformed as a source of insight and knowledge for companies of all sizes, of all kinds, across the world," added Richard Fudickar, Managing Partner of Boyden Germany, who heads the firm's Automotive Practice.
The report also focuses on new opportunities and benefits to be gained from advancing CRM:
- CRM synthesizes data from various sources to paint a more detailed and accurate picture of customer needs and preferences
- Insights gleaned allow companies to tailor customer interactions, resulting in more efficient exchanges and elevated customer experiences
- CRM provides direction for more effective management of revenues, expenses, and product inventories
- With CRM tools, companies can ensure that promotions and campaigns reach and influence the appropriate target audience
"The C-suite plays a fundamental role in giving the appropriate weight to CRM across the business, thereby ensuring that it is executed appropriately across all layers of the business and all the way down to the customer," explained Anders Lindholm, Managing Partner of Boyden Italy and EMEA Leader of the firm's Social Impact Practice. "C-suite executives play a key role in putting CRM under the spotlight and encouraging total compliance with the strategy and the relevant measures and requirements."
"Implementing a successful CRM system is contingent upon the involvement and coordination of the entire business, with the insights feeding down throughout the entire supply chain," said Francesca d'Arcangeli, Managing Partner of Boyden United Kingdom.
Boyden is a premier leadership and talent advisory firm with more than 65 offices in over 40 countries. Our global reach enables us to serve client needs anywhere they conduct business. We connect great companies with great leaders through executive search, interim management and leadership consulting solutions. For further information, please visit www.boyden.com.
For Boyden Americas and EMEA:
T: +1 (213)452-6472
For Boyden Germany:
T: +49 (69) 13388041
Photos accompanying this announcement are available at
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Boyden via Globenewswire
Följ NASDAQ OMX
Abonnera på våra pressmeddelanden.
Senaste pressmeddelandena från NASDAQ OMX
Minimize the Impact of an Infrastructure Disaster with Integrated Asset Planning and Optimization21.6.2018 20:37 | Pressmeddelande
ATLANTA, June 21, 2018 (GLOBE NEWSWIRE) -- PowerPlan, a leader in asset investment optimization software, has released a new white paper titled, "Are you prepared to stop a large infrastructure disaster from also becoming a financial disaster?" The white paper highlights the impact of limited capital on infrastructure disaster relief, and offers solutions to minimize the impact with holistic asset plans. Sourcing the American Society of Civil Engineers, the paper states that the infrastructure in the United States has been rated a D+, showing no improvement from 2013. "All organizations hope that they can avoid asset failures from happening to their infrastructure. However, most don't have solutions in place that enable them to effectively plan their asset investment needs to prevent those failures," said Dillon Blakes, Senior Product Manager at PowerPlan. "With this paper, we hope to help educate asset intensive organizations, like those in the public sector, utilities, oil and gas, e
Shyft Unveils Board of Advisors Comprised of Top Crypto, Industry, and Regulatory Leaders United to Redefine Identity, Regulatory Compliance and Privacy For All21.6.2018 20:18 | Pressmeddelande
St. Michael, Barbados, June 21, 2018 (GLOBE NEWSWIRE) -- Shyft, a leading blockchain-based solution that is building a trusted ecosystem to enable secure and private data transfers, has announced its high profile Board of Advisors. Shyft's inaugural group of advisors bring deep industry knowledge from international business and finance, blockchain, economics, and Know Your Customer (KYC) and Anti Money Laundering (AML) compliance. The Board of Advisors will play a critical role in providing strategic guidance across multiple dimensions in Shyft's mission to make the global economy more efficient and effectively regulated. Shyft International Chairman Joseph Weinberg says: "At Shyft, we are ambitiously working to redefine the broken way our world uses and thinks about data, the same data that today defines our identity. Our group of advisors understand the dire need for a new system that allows attested data to not only be shared securely and privately, but also a system that can help b
United Shore Selects VITEC's EZ TV IPTV & Digital Signage Platform for New Headquarters21.6.2018 19:00 | Pressmeddelande
SUNNYVALE, Calif., June 21, 2018 (GLOBE NEWSWIRE) -- VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced that it has been chosen by United Shore to provide high-definition (HD), ultra-low-latency IP streaming and digital signage capabilities throughout the mortgage lender's new corporate headquarters in Pontiac, Michigan. Designed to seamlessly integrate with any IT environment and run on LAN, WAN, or wireless networks, the EZ TV Platform will provide United Shore with a secure, scalable, and cost-effective way to distribute a comprehensive lineup of TV channels and signage to more than 150 displays around the company's new 600,000-square-foot building over its IP infrastructure, and without the cost of installing RF cabling. Providing its more than 2,400 employees with valuable company information and essential television content, the new EZ TV Platform will be part of the company's initiative to create a dynamic and collaborative work environ
SEMAFO Announces Retirement of VP, Exploration & Mine Geology; Announces Geology Team Succession21.6.2018 17:24 | Pressmeddelande
MONTREAL, June 21, 2018 (GLOBE NEWSWIRE) -- SEMAFO Inc. (TSX:SMF) (OMX:SMF) announces the retirement of Mr. Michel Crevier as Vice-President, Exploration and Mine Geology and Qualified Person, effective June 30, 2018. Mr. Crevier will remain available to the Corporation on a consulting basis. As part of Mr. Crevier's succession plan, Richard Roy, who is currently exploration manager, will be promoted to Vice-President, Exploration. Furthermore, François Thibert, manager of the reserves and resources estimation group, will assume the role of Qualified Person in addition to managing mine geology activities. Retirement of Michel Crevier Michel Crevier joined SEMAFO in 2006 and has held the position of Vice-President, Exploration and Mine Geology and Qualified Person since 2010. With over 30 years of experience in exploration and mine geology, he successfully led the Corporation's exploration programs in Burkina Faso, Niger and Guinea. Benoit Desormeaux, President and CEO of SEMAFO, commen
Aino Health AB (publ): Aino HealthManager is live with ArcelorMittal21.6.2018 15:02 | Pressmeddelande
Aino Health's IT platform HealthManager has gone live to support ArcelorMittal's operations in Neuwied, Germany. This is a joint implementation project with ArcelorMittal and Aino Health that is comprised of process definition, technical IT integration, training of management as well as communications. - Aino Health has now proven that its solutions are fit for the German market, and we expect significant results both from ArcelorMittal and next customers who are also planned to go live soon, says Peter Seeger, Managing Director at Aino Health GmbH. For more information: Peter Seeger, Managing director, Aino Health Germany GmbH Phone: +49 1511 6949 184. E-mail: email@example.com www.ainohealth.com About Aino Health (publ) Aino Health is the leading digital solutions and process provider in Corporate Health Management. The company's complete system of platforms and services reduces sick leave, related costs and deliver long term prosperity, increased productivity and employee
Aino Health AB (publ): Aino HealthManager implementerat hos ArcelorMittal21.6.2018 15:02 | Pressmeddelande
Aino Healths IT-plattform HealthManager har gått live för att stödja ArcelorMittals verksamhet i Neuwied, Tyskland. Detta är ett gemensamt implementationsprojekt av ArcelorMittal och Aino Health som består av processdefinition, teknisk IT-integration, utbildning av ledning samt kommunikation. - Aino Health har nu bevisat att dess lösningar passar den tyska marknaden och vi förväntar oss betydande resultat både från ArcelorMittal och kommande kunder som också planeras att gå live snart, säger Peter Seeger, VD för Aino Health GmbH. För mer information: Peter Seeger, VD, Aino Health Germany GmbH Tel: +49 1511 6949 184 eller e-post firstname.lastname@example.org www.ainohealth.com Om Aino Health (publ) Aino Health är den ledande leverantören av digitala lösningar och processverktyg inom Corporate Health Management. Företagets kompletta system av plattformar och tjänster minskar sjukfrånvaron, sänker relaterade kostnader och förbättrar affärsresultat genom ökad produktivitet och engagemang hos
I vårt pressrum kan du läsa de senaste pressmeddelandena, få tillgång till pressmaterial och hitta kontaktinformation.Besök vårt pressrum