Organizing major ski events is a long-term process. It takes five years from the award to staging the event, with various milestones en route. As part of this process, one of the best ways to prepare is to learn from others in the same industry. Knowledge transfer between event organizers has become commonplace, to help improve, question and develop everything from the concept to the total customer experience, from the details to the big picture.
After Åre 2019, the next FIS Alpine World Ski Championships will take place in Cortina d’Ampezzo, Italy, in 2021. A team from Cortina 2021 has been on site in Åre during the Finals week to observe and take copious notes. To prepare themselves for the event in three years’ time, representatives from Cortina 2021 have been following and shadowing the Åre 2018 Finals organization this week. Regardless of the operational area, the opportunity to see and observe is key to the learning process.
Karin Stolt Halvarsson, Media and Broadcasting Director, is responsible for the so-called Study Groups at Åre 2019 and the work being done to transfer knowledge to the future organizers. Indeed, she emphasized that the role of a “knowledge intermediary” is something every organizer has to assume in order to pass on lessons learned to future event organizers.
– It is unbelievably important to transfer knowledge to help develop our sport further. When I work with our Study Group guests, I try to tell them directly what we think is working well, and what we can do better still, says Karin Stolt Halvarsson.
Alessandro Broccollo, member of the marketing and communications team at Cortina 2021, agreed that it is very important to share knowledge to help promote the development of sport. But he also stressed the importance of paying attention to local differences.
– I think it is important for the development of the sport to ensure knowledge transfer from event to event. But at the same time, we need to keep in mind that our circumstances are completely different; we live in a different country and will carry out a different competition – the World Championships are not the same event as the World Cup Finals, he said.
– But obviously we will take many tips and information back home with us and assess how much of it will be useful for us for the Cortina 2021 Worlds, said Alessandro.
Cortina d’Ampezzo is a famous ski resort in Italy with a long tradition in Alpine Skiing. It served as host for the FIS Alpine World Ski Championships in 1932 and 1942 and the Olympic Winter Games in 1956. After four attempts, Cortina finally won the right to host the 2021 edition of the FIS World Championships which will take place from 6-19 February 2021.