Fielmann AG

Fielmann Family donates 3 million protective masks to German federal states


Private donation to the federal state governments of Brandenburg, Hamburg and Schleswig-Holstein


Fielmann has acted early and decidedly, as the coronavirus pandemic spread across Europe. On the basis of a scientific study by Prof. Dr. med. Dr. h.c. Martin Exner (University Hospital Bonn), the company has defined hygiene standards that counter the infection risks of COVID-19. According to these standards, a prerequisite for the safe operation of optical and hearing aid retail is a sufficient supply of personal protective equipment (PPE) for both customers and employees. PPE includes masks, protective glasses and hand sanitiser.

Consequently, Fielmann has started early on to build up a supply chain for protective masks. By now, the company has contracted millions of masks in the categories FFP2, KN95 and surgical face masks (3 ply). Fielmann also started producing protective glasses according to the requirements of DIN EN 166. The first 20,000 pieces have already been produced and donated to more than 300 hospitals and other medical institutions in Germany. The recipients have been published on the company’s German website at

In many subsequent conversations with medical organisations and the health ministries of the states, it became clear that there is still a big need for PPE in the German healthcare system. This is why the Fielmann Family decided to use the supply chain of Fielmann AG to acquire 3 million protective masks (3 ply) in order to donate 1 million masks to each of the German federal states Brandenburg, Hamburg and Schleswig-Holstein.

Fielmann’s production and logistics centre is located in Brandenburg (Rathenow an der Havel). The company’s head office is based in Hamburg. And Schleswig-Holstein is the Fielmann Family’s home state. This private donation to the German public is carried out by the holding company that bundles the Fielmann AG shares of Günther, Sophie and Marc Fielmann. The masks will be handed over free of charge to the Health Ministries of the respective federal states.

Marc Fielmann, CEO of Fielmann AG, explains: “In times of crisis, politics, business and the society must work together. As an international and well-connected enterprise, Fielmann AG is able to procure large quantities of protective gear at short notice. Because our family business is suffering, too, as a consequence of this crisis, we – as a family – have decided to support the society through our private funds. This way, we can provide the German public with millions of protective masks at short notice without jeopardizing the liquidity of Fielmann AG. This liquidity is needed to safeguard more than 20,000 jobs.”

600,000 protective masks are already available and will be distributed to the states Brandenburg, Hamburg and Schleswig-Holstein. The remaining masks are due to be delivered before the end of next week.


For more information, please contact:
Ulrike Abratis, Head of Corporate Communications, Phone: +49 40 270 76 – 457



About Fielmann AG

Fielmann AG
Fielmann AG


Subscribe to releases from Fielmann AG

Subscribe to all the latest releases from Fielmann AG by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Fielmann AG

Fielmann Announces Multi-Million Investment in Augmented Reality Leader FittingBox28.11.2018 15:47:12 CETPress release

Fielmann Ventures GmbH, a wholly-owned subsidiary of Fielmann AG, announced on November 27th that it has subscribed to a capital increase for a 20% equity ownership stake in FittingBox S.A., the world leader in 3D Try-On solutions dedicated to eyewear. This investment is a decisive step in Fielmann’s digitization strategy. Both parties agreed to keep the financial terms of the transaction confidential. Marc Fielmann, CEO, Fielmann AG: “With 13 patents, FittingBox is a global leader in 3D Try-On and fitting technology. Through this investment Fielmann deepens its technological partnership with FittingBox. We jointly pursue the strategic goal of providing customers with a unique experience in an omnichannel world of quality prescription eyewear. Fielmann develops innovative technologies such as a millimeter-exact 3D lens-fitting in order to enable Fielmann quality online. This way we digitize the eyewear industry to the benefit of consumers without compromising on quality.” Thomas Rützel

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom