CAP-Group Oy

Finnish CAP-Group aims for the Nordic driver instruction market


Olli Kilpi, previously the Managing Director of McDonald’s Sweden and Norway sees a big opportunity to increase digital driver instruction know-how within the Nordic countries.

Olli Kilpi
Olli Kilpi

The biggest company in the Nordic countries specializing in driving education in the consumer market, professional market as well as related software, CAP-Group Oy has appointed Olli Kilpi as their new CEO. Olli Kilpi presently works as the Chief People Officer at Kamux Oyj and was previously responsible for the company’s international business and growth. Kilpi will start in his new position on June 1st.

-       I am very excited to seize this opportunity as CAP-Group is at a very interesting phase in its development. International growth is an opportunity which interests me enormously, Olli Kilpi says.

The founder and long-time CEO of the company, Pekka Kari will focus his activity in the board of the company. He will remain a significant minority shareholder.

-       Olli’s expertise and experience will bring substance to get our international expansion moving. I haven’t considered myself the right person to drive our company to become more international, but the foundation is well laid out for my successor, Kari comments.

According to Kari, CAP-Group has researched the markets in Sweden, Norway, Denmark, Great Britain and Germany. The digitalization related to driver instruction in these countries is still at an initial stage. Finland is the forerunner in this field.

-       All of these markets are very fragmented. They are operating according to the same principles that we had in Finland five years ago. If we can work the same magic there as CAP has been doing in Finland, this will become a big thing.

Lauri Sipponen, the chairman of the board of CAP-Group considers Olli Kilpi as a major reinforcement for the company because of his international experience and strong track record.

-       He has also been a very well-liked manager and partner. His personality will strongly support our company’s aims to grow and succeed in Finland as well as abroad, Sipponen says.

Kilpi has previously worked as the Managing Director of McDonald’s in Norway and Sweden and in executive marketing positions at Procter & Gamble and Henkel. He has been living outside of Finland for 15 years.

The turnover of CAP-Group in 2019 was about €27 million, which represents an annual growth of over 25 percent.

Further information

Pekka Kari, CEO

CAP-Group Oy

tel. +358 40 552 6343


Olli Kilpi
Olli Kilpi
Ladda ned bild


CAP-Group Oy
CAP-Group Oy

CAP-Group is the biggest, strongly growing driver instruction company in the Nordic countries which creates added value to its customers by developing groundbreaking and effective learning methods. CAP is the trailblazer in driver instruction and actively engaged in the development of the whole sector. In 2019 CAP-Group had about 330 satisfied employees end several contracted instructors and a great number of satisfied customers. CAP-Group has branches in about 100 locations in

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