news aktuell GmbH

Food tech on its way to reshaping a multi trillion market​

  • Bain & ZINTINUS: “The food sector is at a tipping point, about to grow exponentially”
  • Transforming the global food sector to a more sustainable industry is important to improve consumer health and reduce the sector’s carbon footprint – it is also a means to secure food supply
  • The transition of the food system opens enormous opportunity for value creation and thus also for entrepreneurs and investors

Berlin & New York, June 21, 2022 – The transformation of the world’s food market towards a more sustainable model is now at a tipping point, within an annual global food market of US $ 8 trillion. 

Food sector transformation relies on innovation to deliver healthier diets, environmental-friendly production, and more sustainable food practices. A transformation of this size offers an opportunity of historic proportions, concludes a white paper co-authored by two seasoned food experts from Bain & Company and ZINTINUS, a food tech investment fund.  

“Transforming the global food sector into a more sustainable industry is one of the most urgent tasks of our time that will bring vast benefits to consumers, society and our planet. Consumer demand is driving the change, offering a vast market opportunity to entrepreneurs and investors,” says Olaf Koch, Co-author of the report and CEO of ZINTINUS, a food tech investment fund. “Fortunately, establishing a more sustainable and healthier system is absolutely possible with the right platforms to foster food tech innovation and deliver sustainable products to consumers,” continues Olaf.

The white paper, titled Food Tech - Turning Promise Into Opportunity” analyses the sector, concluding that opportunities for innovation range from new ingredients, products and distribution strategies to completely new food service concepts. Marc-Andre Kamel, Partner and Head of Global Retail Practice at Bain & Company, says: “The good news is that transformation on the required scale is absolutely possible. The prerequisites for a more sustainable, healthier and secure supply system are now in place. Recent advances in research and technology have been breath-taking, boosting confidence that positive change is feasible. We have to create the conditions for this, and this includes cooperation between as many parts of society, business and politics as possible.”

The report acknowledges that we have seen initial investment of $ 18.9bn in US food innovations last year. But, with food demand predicted to increase by more than 50% by 2050, to transform at the required scale to make the food sector truly sustainable, it will require annual investment of US $ 150bn.

The report identifies several trends that will help food sector transformation, including, amongst others:

  • Consumers want healthier and more sustainable products, a trend boosted by the pandemic. 40% of Millennials and Gen Z state that they are eating healthier food since the start of the pandemic and roughly 75% state that they spend more to buy sustainable food products.
  • Plant-based food alternatives are becoming a mainstream phenomenon. Demand has increased steadily, outpacing the growth of incumbent brands by 4-5 times.
  • The alternative protein market is projected to reach a volume of US $68,5bn by 2025, with expected compound annual growth rates above 10%.
  • Better food waste analytics that cut hospitality industry waste and emerging “food rescue” solutions are contributing to a reduction in global food loss (around 33% today).
  • Adaptations to manufacturing and distribution processes will improve the supply of food on a global scale while creating a more sustainable and healthier food system.

The opportunity to create substantial value for society and economy is significant. Dedicated programs are arising to leverage this opportunity in various parts of the world with Singapore and Israel at the forefront.

Both authors state that Europe is in a fantastic position to further expand its role as a positive driver of food sector transformation. Europe has a history of an incredibly diverse food culture that is thousands of years old. Europe has become the largest exporter of food products and has publicly committed to making the food sector more sustainable, via the European Commission’s "European Green Deal”.

The White Paper “Food Tech – Turning Promise Into Opportunity” can be downloaded from:

Bio Olaf Koch:

Bio Marc-Andre Kamel:

Media Contact for ZINTINUS:

James Hartwell

Kekst CNC

Phone: +44 7870 487 532



Media Contact for Bain & Company:

Gary Duncan

Phone: +44 7788 163791



ZINTINUS is a food tech growth capital fund with a focus on alternative proteins, functional food, clean nutrition and food waste reduction with offices in Berlin, Germany and Boulder, USA. ZINTINUS aims to contribute its unique combination of knowledge, experience and network to the positive transition of the food systems creating the basis for superior value generation along the whole chain to the benefit of consumers, the environment and investors.

About Bain & Company:

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. 

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

About news aktuell GmbH

news aktuell GmbH
news aktuell GmbH
Mittelweg 144
20148 Hamburg

+49 (0)40 4113-32589

As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers’ PR content on, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.

Subscribe to releases from news aktuell GmbH

Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from news aktuell GmbH

EUROJET signs contract with NETMA to provide 48 new EJ200 engines for the Spanish Air Force23.6.2022 17:07:26 CEST | Pressmeddelande

ILA Berlin Air Show, Thursday, 23 June 2022, 16:00 EUROJET Turbo GmbH (EUROJET), the consortium responsible for the EJ200 engine installed in the Eurofighter Typhoon, has today signed a contract with the NATO Eurofighter & Tornado Management Agency (NETMA) to provide 48 new EJ200 engines for the Spanish Air Force. The contract, signed at the ILA Berlin Air Show, between General Miguel Ángel Martín Pérez, General Manager of NETMA and Gerhard Bähr, CEO of EUROJET, covers EJ200 engines for the Eurofighter Typhoon fighter aircraft as part of Project Halcón. The aircraft will enter service on the Canary Islands, adding to the existing Spanish fleet of 70 Eurofighters. In common with all EJ200 engines for the Spanish Air Force, final assembly of the engines will be conducted by ITP Aero at their Ajalvir facility with deliveries scheduled from 2024 onwards. Production of the engine modules will be performed by the four partner companies of the EUROJET consortium; Rolls-Royce, MTU Aero Engines

Ground-breaking A-ROSA SENA on maiden voyage / Hybrid E-Motion Ship departs Cologne for the first time with guests on board ​21.6.2022 16:35:41 CEST | Press release

Rostock, 21 June 2022 – On Saturday 18 June, A-ROSA’s ground-breaking new river cruise ship, A-ROSA SENA, departed from Cologne on her maiden voyage. To the delight of the guests and crew on board, the ship sailed out of the city silently and emission free due to the ships innovative hybrid propulsion ‘E-Motion’ system, which enables the vessel to switch to battery power when arriving and departing ports. Guests and crew were excited about the sustainable new ship: “A-ROSA SENA’s design is truly unique on the river. Together with the spacious interior layout, she offers a completely new travel experience”, comments hotel manager Dennis Brenner. Captain Ulli Schwalbe adds: “Thanks to the hybrid propulsion system and the exhaust gas purification filter, you don't notice any emissions on board and can just enjoy the pure cruising experience.” The E-Motion Ship recently received the "German Award for Sustainability Projects 2022" for its environmentally friendly technologies. A-ROSA SENA w

Schoeller Allibert appoints Oliver Iltisberger as CEO20.6.2022 06:00:00 CEST | Press release

June 2022 – Hoofddorp (NL). Schoeller Packaging B.V. (the “Company”) announces that it has appointed Oliver Iltisberger as Chief Executive Officer of Schoeller Allibert, effective August 1st, 2022. Until recently, Oliver was President, ABB Smart Buildings Division, a global building automation and services business with revenues of approximately $3bn and 11,000 employees. Prior to this, Oliver held various top executive roles at Landis+Gyr, a global leader in electricity and gas metering and grid solutions. Whilst at Landis+ Gyr, he was instrumental in developing the smart metering products, systems and services portfolio for the business and executing the transformation towards smart energy service provision, apart from his responsibility in manufacturing. He executed and integrated several acquisitions and contributed in a team to realize the company’s successful IPO. Being a German and Swiss citizen, Oliver holds a joint masters degree in Business Management and Mechanical Engineeri

Detecon Opens Branch Office in Sweden15.6.2022 10:00:00 CEST | Press release

Cologne, 15 June 2022 – The German management and technology consultancy Detecon International is opening a branch office in Sweden. The establishment of the new branch office in the capital city Stockholm is the realization of the company’s intention to consolidate its presence in Sweden and lay the foundation for its further expansion into surrounding Scandinavian countries. Business activities will initially concentrate primarily on the provision of consulting services for telco and industrial clients. The focus will be on the digital transformation of companies with the goals of heightening efficiency and creating new business models with the aid of new technologies and working methods. “We consider the Scandinavian market to be extremely attractive and have high expectations for its development as part of our growth strategy,” said Detecon CEO Ralf Pichler. Lars Theobaldt, Managing Partner Nordics and location manager for the Swedish office, added: “Stockholm, which is home to a l

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom