Åre 2019 english

High expectations on Åre 2019

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The World Cup Finals 2018 week is nearing its end and what a great week it has been! An eager, excited and a bit jittery atmosphere has filled the host town, reaching culmination with Friday’s and Saturday’s successful events (unfortunately, the races on Sunday had to be canceled due to heavy winds).

The World Cup Finals were a great rehearsal får the Åre 2019 team.
The World Cup Finals were a great rehearsal får the Åre 2019 team.

In the final analysis however, the Finals are “just a warm-up” for next year’s World Championships here in Åre. We wondered about the general feeling in town and decided to ask a few locals about their expectations for next year’s Championships.

Tomas Olinder, owner of Broken, Timmerstugan and Åregården, finds that events such as the World Cup and the World Championships 2019 are extremely important to position Åre as a leading ski resort.

-We have many returning guests who first came for the World Championships in 2007 and are now happy to come back to Åre regularly. These kinds of events provide a reason for many international guests to find their way here for the first time and most are fascinated when they arrive.

As a hotel and restaurant owner, Tomas has already begun preparing for next year’s Championships and his expectations are high.

– We are looking forward to Åre 2019 and to providing our guests the best possible service.

Åsa Andersson, who is responsible for events and conferences at Copperhill Mountain Lodge, moved to Åre 15 years ago and thinks that the World Cup and World Championship events are a source of great pride for the community.

– I think that an event like this is great marketing for the destination and opens up many new opportunities for the town. As a local resident, I am proud when I see TV images of the same hills that I see from my own window.

Åsa is looking forward to being part and contributing to the event.

– It is a bit difficult to grasp that we are hosting the World Championships but it is also very exciting!

Bobbo Nordenskiöld, a former ski racer and Åre community leader, is excited about the World Championships.

– My father was the one who managed to bring the 1954 edition of the FIS World Ski Championships here and the town has really benefited from all the development that has happened ever since. We have great experience in ski event organization and are one of the leading organizers when it comes to race organization inside the nets. Thanks to our natural environment, we are also the only one this far in the North that can offer slopes with 1000 meters of vertical drop.

Bobbo finds it is fantastic that Åre will host the World Championships 2019 and is convinced that the competitions will be at a high level. However, he also thinks that more focus must be paid to the overall customer experience

– I think we need to have a separate team focused on ensuring a great customer experience – there needs to be program along the road from town to the Arena and in the venue the visitors should receive flags, funny hats and Glühwein to create a great atmosphere. We do not really have the same tradition here in Sweden as in Central Europe and that’s why the organizers will need to help create a great atmosphere.

Although the expectations are high, the final countdown is on and Åre is ready to shine!

Keep up with the countdown to the 2019 FIS Alpine World Ski Championships in Åreby downloading the Åre 2019 event appfrom Google Play or App Store.

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The World Cup Finals were a great rehearsal får the Åre 2019 team.
The World Cup Finals were a great rehearsal får the Åre 2019 team.
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Åre 2019 english
Åre 2019 english
Årevägen 180
83152 Åre

http://www.are2019.com
ABOUT ÅRE 2019

Scheduled from 4-17 February 2019, Åre 2019 FIS Alpine World Ski Championships will mark the third time that the second largest winter sport event after the Olympic Winter Games is held in Åre, Sweden. After the 1954 and 2007 editions, Åre 2019 will welcome the world’s top skiers and some 120’000 visitors to an epic celebration of skiing, snow and winter. The 11 medal competitions staged in the unique atmosphere of the leading Scandinavian ski resort will excite millions of global viewers and inspire great numbers to join the sport in active practice.  

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Queen of Åre 2019? Mikaela Shiffrin aims to beat Anja Pärson’s 2007 record of four medals at Åre 201930.11.2018 11:45Nyheter

Mikaela Shiffrin has been the unquestioned queen of ski racing in the last two seasons. Her start into the current season has been as strong as ever and there is no reason to doubt that she will also be one of the stars of Åre 2019. In addition to her dominance in the tech events, there is no question that Shiffrin has well arrived on the speed scene by now, so the question is, will she go after Anja Pärson’s record of four medals in February 2019?

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