Hollywood celebrity Joel Kinnaman joins the fight to save our oceans


Hollywood celebrity Joel Kinnaman joins the Swedish wildlife organization, The Perfect World Foundation, to launch operation “The Blue Bucket”. A campaign with the aim to spread knowledge about, and to gather as much as possible of, the 8 billion kilos of plastic that ends up in our oceans every year.

There are some 20 million leisure boats in the US alone – all now invited to participate in operation "The Blue Bucket", in which the blue bucket itself is both a symbol for and the tool of cleaning up our oceans. Living in California the Swedish Hollywood actor Joel Kinnaman spends a lot of his time, due to his surfing interest, in and near the ocean. Kinnaman now feels he has had enough, and actively wants to get engaged with these important issues.

“Not a day goes by, surfing or spending time near the ocean, without encountering loads of plastic and debris. We are all part of the problem through our consumption, and it is now time for all of us to take responsibility and start doing something about it,” says Joel Kinnaman.

Joel is now an active ambassador for the Swedish wildlife organization The Perfect World Foundation, which by its official approval and 501 (c) (3) status, now can act as a charity organization even in the US.

“There are a lot of ambitious attempts, unfortunately mostly unsuccessful and costly, to collect plastic from the oceans. By creating a large global commitment, operation “The Blue Bucket” becomes the world's largest educational and plastic collecting project,” says Ragnhild Jacobsson co-founder and CEO of The Perfect World Foundation.

The problem with plastic in the oceans is of course a global issue, and the project “The Blue Bucket” kicks off on the World Ocean Day, June 8, in Cannes on the French Riviera. And the ambassador Joel Kinnaman and the legendary oceanographer and ocean conservationist Dr Sylvia Earle are supporting the campaign. Several marinas have already signed up to support the campaign and hand out “The Blue Buckets”, and encourage boat owners to get involved. The buckets also replace disposable plastic bags that are often used for beach cleaning, as they are intended to be reused to collect plastic… over and over again.

“This is my first engagement as ambassador for The Perfect World Foundation, but there is much I want to get involved in, long term – the extermination of our animals, deforestation and the climate problems are issues that need to be highlighted. But right now, we start with the oceans,” Joel Kinnaman concludes.

Sir David Attenborough: “A new operation Dynamo”

During breakfast at the home of Sir David Attenborough a few weeks ago, when the founders of The Perfect Word Foundation, Ragnhild and Lars Jacobsson shared their plans for the new project “The Blue Bucket”, the 93-year-old world celebrity reminded them of "Operation Dynamo". An operation in 1940 where hundreds of thousands of British soldiers were evacuated from Dunkirk over the English Channel when Prime Minister Winston Churchill mobilized thousands of small private boats, and created the greatest fleet of that time.

“The similarity between these two initiatives is striking, but now with a different purpose – namely to save the oceans,” says Sir David Attenborough, recipient of the organizations honorary award "The Conservationist of the Year 2018", in Gothenburg, Sweden.



The Perfect World Foundation
Kundsgatan 48c
411 15 Göteborg


The Perfect World Foundation was founded with the sole mission to save part of our paradise for the next generation. It is not about being perfect, but through bringing awareness to the horrific, sad, and dire situations of our animals and the world’s environments, we hope to encourage people to take one step forward in the right direction.



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