Åre 2019 english

How to be climate savvy and still be on top of your game


Five athletes in the Ski Team Sweden Alpine have been challenged to adopt a more climate friendly lifestyle and set three personal climate goals. It is now time to hear what they have learned and how it has affected them. And above all, what is it like to compete in the first climate neutral FIS Alpine World Ski Championships ever?

Ski Team Sweden Alpine meeting the challenge of becoming more climate savvy. Photo: Press photo
Ski Team Sweden Alpine meeting the challenge of becoming more climate savvy. Photo: Press photo

For anyone working in winter sports, climate changes are particularly noticeable. Alpine athletes all over the world have seen the glaciers melting and ski slopes disappearing.

During the second week at Åre 2019, five alpine stars in the Ski Team Sweden Alpine will take their seat in Åre 2019 sponsor Vattenfall’s pavilion in the Sponsor Village to discuss their experiences by former professional skier Jens Byggmark and climate coach Lasse Ejeklint. One of the major issues to discuss will be whether it is possible to be climate savvy while competing at top level.

Vattenfall invites everyone to share the “Vattenfall World Championships Couch” with the Ski Team Sweden Alpine and pose their questions to Matts Olsson, Frida Hansdotter, André Myhrer and Mattias Hargin.

“The more the merrier”, said Lasse Ejeklint, who hopes that all who have experienced Åre 2019 have learned that it is possible to do something to reduce their climate impact, and that it is important to do something, anything at all.

“Of course, I hope many will take the chance to meet our alpine stars. But above all, I wish that our visitors will realize that it is possible to impact the environment in a positive way and that there is a future,” said Ejeklint and continued:

“Maybe someone will drive a little slower on their way home or start thinking about changing their car into an electric one. The most important thing is to do something”.

Come and meet the stars:

Friday 15 February 13.00 CET André Myhrer and Mattias Hargin

Where? Vattenfall’s Pavilion in Åre 2019 Sponsor Village

How? Open for everyone, no pre-booking required



Ski Team Sweden Alpine meeting the challenge of becoming more climate savvy. Photo: Press photo
Ski Team Sweden Alpine meeting the challenge of becoming more climate savvy. Photo: Press photo
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Åre 2019 english
Åre 2019 english
Årevägen 180
83152 Åre


Scheduled from 4-17 February 2019, Åre 2019 FIS Alpine World Ski Championships will mark the third time that the second largest winter sport event after the Olympic Winter Games is held in Åre, Sweden. After the 1954 and 2007 editions, Åre 2019 will welcome the world’s top skiers and some 120’000 visitors to an epic celebration of skiing, snow and winter. The 11 medal competitions staged in the unique atmosphere of the leading Scandinavian ski resort will excite millions of global viewers and inspire great numbers to join the sport in active practice.  

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Where life can be lived - reflections of a volonteer19.2.2019 09:34:46 CETPressmeddelande

Yet another Alpine World Championship in Åre has come to an end. The third through the years. Skiers, visitors and volunteers have lived and breathed the World Championships for weeks. The organization has done the same for years. Beyond all the races that have been raced, the medals that have been awarded, something else has taken place. Perhaps the thoughts have been thought before, maybe they have been awaken when being here. Thoughts of the real meaning of life, or rather, thoughts of what kind of life we want to live. Thoughts of where our children should grow up, of where our everyday lives should take place. Where life should be lived.

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