Medisca Unveils New Brand Identity and Corporate Positioning as Partners in Wellness
After three successful decades of redefining, shaping, and informing the pharmaceutical compounding industry standard, Medisca is proud to unveil a new global brand identity and corporate positioning that reflects a journey of growth, diversification, and opportunity. Founded in 1989 as a small business with a handful of employees, Medisca has expanded into a global corporation with strategic partners in education, manufacturing, supply chain, and analytical testing that deliver customized solutions with an unwavering commitment to quality and innovation.
When asked why the company was making the change now, Medisca Founder and President, Antonio Dos Santos, explained: “It was simple – Medisca had reached a pivotal point and we needed to unite our companies and partners under one shared purpose and identity, paving the way for future growth acceleration and opportunity. Thinking, acting, and behaving as a single entity will position us to have greater impact by strategically leveraging our resources to drive innovation that matters.”
To unify over 30 years of accomplishment, Medisca collaborated with an international, award winning and multidisciplinary agency to help define the new corporate positioning and brand identity. After many months of strategic discovery sessions and creative exploration, Medisca unveils their new purpose as Partners in Wellness.
“To Medisca, Partners in Wellness means forming genuine and authentic relationships that actively contribute to wellness,” continued Dos Santos. “Our new purpose will build on our roots in pharmaceutical compounding by redefining personalized healthcare and customized solutions as a means to wellness.”
Visual strategy represents both history and progress
Accompanying the new positioning is a new visual identity and logo that represents Medisca history and goals for the future. Medisca has the advantage to continue to own green within the pharmaceutical industry and will leverage fresh hues to represent wellness, growth, and balance. The familiar square holding the new, refined icon shows solidity and reliability, while the new calligraphic ‘M’ represents the positive journey and thinking outside the box. Finally, the accented dot on the “i” alludes to the people of Medisca and the partners they serve.
Effective today, Medisca customers and partners around the world will be introduced to the new Medisca positioning and logo. New visual assets will roll out over the next few months, culminating with the unveiling of a new website in 2023.
To visualize the new brand identity and journey, view the new Medisca identity introduction video here>.
Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding supply, Medisca is a business-to-business company that delivers comprehensive offerings by providing value, consistency, responsiveness, and loyalty. As Partners in Wellness, Medisca offers an unfailing devotion to improving lives across a multitude of needs and people. For more information visit www.medisca.com and follow us on LinkedIn, Facebook, Twitter, and YouTube.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
Vice President, Global Marketing
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
O-RAN ALLIANCE Announces Key Topics at the Open RAN Summit at Fyuz, Global PlugFest Fall 2022 and a New Set of O-RAN Demos26.9.2022 19:45:00 CEST | Press release
O-RAN ALLIANCE: Key topics at the Open RAN Summit @ Fyuz 2022 brought by the O-RAN ALLIANCE The Open RAN Summit @ Fyuz, powered by O-RAN ALLIANCE and Telecom Infra Project, will take place in Madrid on October 25-26, 2022. As a main partner of the event, O-RAN ALLIANCE brings key topics to the agenda and invites utmost erudite speakers. Join the event to get the latest news and views on: O-RAN ALLIANCE and TIP cooperation Established operators worldwide showcasing how they are overcoming Open RAN challenges and moving forward with deployments Open RAN cloudification options and realities Achievements and challenges on the open RAN supply side, along with insights into value chain evolution Rich variety of Open RAN deployment paths tailored to meet diverse operator’s needs How the testing and integration work is critical to making Open RAN a success What’s behind the hype of the RAN Intelligent Controllers and how an empowered ecosystem delivers customized operator value And many more i
Boomi Appoints Mark Fields to Its Board of Directors26.9.2022 18:00:00 CEST | Press release
Boomi™, the intelligent connectivity and automation leader, today announced the appointment of former CEO of Ford Motor Company Mark Fields as an independent, non-executive member of its Board of Directors. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220919005019/en/ Boomi Appoints Mark Fields to Board of Directors (Graphic: Business Wire) “As Boomi continues its rapid growth, we’re excited to attract sought-after leaders to join our mission to make the world a better place by connecting everyone to everything, anywhere,” said David Meredith, CEO at Boomi. “Mark’s exceptional track record as a leader, advisor and visionary — coupled with our award-winning technology and innovation — helps position Boomi to deliver superior outcomes for even more customers.” Mark Fields As former CEO of Ford Motor Company, Fields brings three decades of experience driving innovation and business transformation initiatives across multi-bill
ONWARD Announces Appointment of Vivian Riefberg to Board of Directors26.9.2022 17:30:00 CEST | Press release
ONWARD Medical N.V. (Euronext: ONWD), the medical technology company creating innovative therapies to restore movement, independence, and health in people with spinal cord injury, today announced the appointment of Vivian Riefberg as a non-executive member of its Board of Directors. Ms. Riefberg will join the Board immediately and will serve on its Compensation Committee. Her appointment to the Board will be presented for shareholder approval at the next Annual General Meeting. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220926005494/en/ Vivian Riefberg joins the ONWARD Medical Board of Directors (Photo: Business Wire) “Vivian Riefberg is a distinguished expert in health care, government, and strategy. I am excited and honored to welcome her to our Board”, said Dave Marver, Chief Executive Officer. “Vivian brings a rich understanding of the institutions with which we will collaborate to bring our novel therapies to market
ComTech Gold $CGO Becomes the First 100% Gold Backed Token to Receive Shariah Certification in the MENA Region26.9.2022 17:25:00 CEST | Press release
ComTech FZCO receives Shariah Compliance Certification for ComTech Gold Token (CGO), becoming the first in industry to be awarded a Shariah certification for Gold tokenization product in the Region. Shariah certification (Fatwa) was issued by Amanie Advisors Ltd, an entity specialising in field of Shariah-compliant investments and Islamic finance solutions. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220926005591/en/ ComTech Gold $CGO receives Shariah Certification from Amanie Advisors (Photo: AETOSWire) ComTech FZCO, a Dubai-based company redefining tokenization infrastructure (for real-world assets), started with digitization of Gold powered by XDC Network. ComTech Gold ‘CGO’ is listed on Global Exchanges like LBank, Bitrue. Investors can buy CGO by opening an account with these exchanges. Investors can hold tokens within the exchange wallets or with any of the Internationally accepted wallets like D’cent, Guarda, or th
Actylis Debuts, Signaling the Creation of an Integrated Global Specialty Ingredients Manufacturing and Sourcing Powerhouse26.9.2022 17:00:00 CEST | Press release
Actylis, a leading global manufacturer and sourcing expert of critical raw materials and performance ingredients for the life sciences and specialty chemicals markets, made its debut today. The new company combines Aceto and 10 industry specialists into an integrated global ingredient powerhouse. Actylis (“Ac-till-iss”) is the culmination of an ambitious initiative launched several years ago to address the major unmet need for better and more dependable access to critical raw materials and performance ingredients essential for the manufacture of highly regulated products in key industries. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220926005021/en/ To achieve this goal, Actylis has integrated leading specialty ingredient manufacturing and sourcing companies, including A&C, A&C Bio Buffer, Aceto, Biotron Laboratories, Cascade Chemistry, Finar, Inter-Actifs, IsleChem, Pharma Waldhof, Syntor Fine Chemicals and Talus into on
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom