Business Wire

Open-Source Healthcare App Released Globally for Free


Traction on Demand and Thrive Health announced free, global availability for a new open-source mobile application for healthcare providers that are fighting the COVID-19 outbreak, available here on Salesforce AppExchange—the world’s leading enterprise cloud marketplace. The Traction Thrive Critical Care Resource Management application, built on the Salesforce platform, is designed to view, track and allocate critical healthcare personnel, personal protective equipment, ventilator availability, and other critical supplies in real-time.

This press release features multimedia. View the full release here:

“Our partner community is making available an open-source mobile solution to help scale the ability to respond to the crisis with critical resources,” said Rob Acker, CEO of “Our hope is that nonprofits, governments, and health systems around the world will benefit from this platform designed to offer agility and flexibility for their individual needs during this crucial time.”

The app is designed to enable governments and healthcare providers to better understand the impact of the COVID-19 virus at a local level, and to allocate resources to save lives and ease pressure on healthcare workers. Whereas hospitals can install their own independent version, the app can also be implemented by healthcare systems enabling them to get an at-a-glance view of their full network’s utilization and capacity.

“This app helps healthcare workers to be better armed with what they need to save lives and stay protected,” said Greg Malpass, Founder and CEO of Traction on Demand, which designed and built the system. "After a successful engagement of 26 hospitals within the first week of launch, we've decided to make this app available globally on AppExchange free of charge. It’s the right thing to do."

The app was built on the Salesforce platform, enabling health organizations to implement and scale rapidly. Traction Thrive is customizable by healthcare providers, scalable without any new data centers, accessible from permanent and temporary facilities worldwide, and portable by practitioners across devices.

Canadian healthcare technology firm Thrive Health identified the need for real-time worker and equipment tracking, and conceptualized the solution in partnership with Traction on Demand.

"In a time of crisis, it is crucial to be able to track your people and critical supplies in real time, so they can be allocated efficiently and effectively to save lives and ease pressure on the system," says David Helliwell, Co-Founder and CEO of Thrive Health.

The Traction Thrive Critical Care Resource Management app has three functions:

  • Enables healthcare workers to specify which workers, ventilators and personal protective equipment they have while also showing each facility’s current occupancy and resource capacity.
  • Serves as a communication hub between healthcare providers within a site or across regions.
  • Offers advanced reporting capabilities for hospitals and regional health leadership.

“The severity of outcomes for this outbreak now largely depends on ensuring that hospitals and healthcare workers have the resources they need to treat all infected patients while keeping themselves safe,” said Dr. Ashwini Zenooz, Chief Medical Officer of Healthcare and Life Sciences at Salesforce. “ We're operating in real-time. This means organizations need hyper-local insight into the COVID-19 outbreak so they can allocate supplies and resources accordingly.”

The Traction Thrive Critical Resource Management app was built by Traction on Demand and Thrive Health. To learn more, visit

Salesforce, AppExchange, and others are among the trademarks of, inc.

About Traction on Demand

Traction on Demand is one of North America's largest dedicated Salesforce consulting and app development firms. The company helps commercial and nonprofit organizations design, develop and implement Salesforce technology. Traction on Demand is a proud B Corporation. Visit for more information.

About Thrive Health

Thrive Health is a software company founded with a mission to improve the delivery of healthcare in Canada and around the world. The company is helping millions of Canadians to track their COVID-19 symptoms at using the #1 medical app in Google Play and Apple App Store. Visit for more information.

Contact information

For further information:
TopLine Comms
Jodie Brazier, Comms Consultant
+44 (0) 7487 514511

Traction on Demand
Kelsi Tsatouhas, PR Manager

About Business Wire

Business Wire
Business Wire

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Science, Data, and Facts Should Unite Decision-Making, Says PMI CEO in Speech at Concordia Summit24.9.2020 21:20:00 CESTPress release

André Calantzopoulos, CEO of Philip Morris International (PMI) (NYSE: PM), today delivered high-level remarks at the 2020 Concordia Annual Summit. Calantzopoulos discussed the impact that uncertainty, polarization, hyperpartisanship, and ideology are having on international efforts to overcome pressing global issues. He called for science to be protected from politicization and highlighted the importance of developing open dialogues based on factual scientific objectivity. Calantzopoulos shared PMI’s belief that with the right regulatory encouragement and support from civil society, cigarette sales can end within 10 to 15 years in many countries. The Concordia Annual Summit, which coincides with the United Nations General Assembly (UNGA) meeting, convenes the world’s most prominent business, government, and nonprofit leaders to foster dialogue and enable effective partnerships for positive social impact. Excerpts of the remarks by André Calantzopoulos follow: “Reflecting on the state o

Swiss Medical Group Holding Acquires CoreMedica Europe24.9.2020 17:54:00 CESTPress release

Swiss Medical Group (SMG) Holding Luxembourg S.A., leading the development of STARKS Age-Management in Europe and Asia, announced today the acquisition of CoreMedica Europe, to expand in Europe and the rest of the world. CoreMedica Europe recently made the headlines in Switzerland for combining a COVID-19 Screening Test and Immunity profile with its existing home self-collection kit that allows customers to collect a few drops of blood and send them by mail to CoreMedica Europe’saccredited laboratory in Geneva to screen the anti-SARS-COV-2 IgG antibody and assess any previous infection to SARS-COV-2, the virus responsible for COVID disease, and analyze a set of 5 key biomarkers known to support the immune system (vitamin D, zinc, magnesium, copper, selenium) so as to receive personalized actionable recommendations to help patients build up their natural defenses against the effects of a next potential viral infection. “In this epidemic and containment context the essential objective o

Esri and AfroChampions Launch Partnership to Promote GIS in Africa24.9.2020 15:52:00 CESTPress release

Esri, the global leader in location intelligence, today announced a joint initiative with AfroChampions, a Pan-African nonprofit that aims to promote policies that foster private-public collaboration for Africa's economic transformation. The goal of the initiative is to engage leaders in business, governments, the African Union, and other regional economic communities through dialogue and potential partnership building in applying geospatial technology and solutions. This new partnership with AfroChampions seeks to contribute to sustainable economic development in Africa and promote the benefits of a shared geospatial infrastructure throughout the continent. As a majority of Africans still live in rural areas, geographic information system (GIS) technology can create new opportunities for growth, especially in critical fields such as health and telemedicine, land management, agriculture, and mobility. The powerful mapping and data analytics that GIS provides forms a foundation for some

DXC Technology Announces Leadership Appointments to Support the “new DXC"24.9.2020 15:20:00 CESTPress release

DXC Technology (NYSE:DXC) today presented its latest leadership appointments further strengthening the DXC leadership team, the majority being new to DXC within the last year. This team is bringing the “new DXC,” which is focused on its customers and its people, to the market as it executes the company’s transformation journey. DXC Customer Portfolio Leadership Over the past year, CEO Mike Salvino has recruited new IT services industry leaders who bring formidable experience delivering for customers, inspiring people, and running and growing businesses. DXC announces the following appointments and changes to the team that will run DXC’s business and lead execution of the DXC transformation journey: Americas will be led byJim Brady and David Swift. Jim joined DXC in June 2020 from Accumen, where he was the COO and previously worked at Accenture and Honeywell. David Swift joined DXC in November 2019 from Accolade where he was Chief Service Officer and previously worked at Aon Hewitt and

Statement on One-Year Anniversary of Women’s Entrepreneurship Accelerator24.9.2020 15:07:00 CESTPress release

Please find the statement below from Women’s Entrepreneurship Accelerator leadership regarding the one-year anniversary of the ground-breaking initiative. This press release features multimedia. View the full release here: Anita Bhatia, Deputy Executive Director, UN Women One year ago, we committed to educating and empowering ten million women entrepreneurs over the next ten years through the Women’s Entrepreneurship Accelerator (WEA). We began to lay the groundwork for a systemic transformation to break down the barriers keeping women from achieving financial independence and contributing to a better future for themselves and their communities. Today, in our unprecedented reality, women find themselves at history’s crossroads. They are disproportionately harmed by the economic devastation wrought by COVID-19 while simultaneously holding the keys to recovery. Women make up 39% of global employment but have accounted for 54% of o

Airship Acquires Conversational Commerce Pioneer ReplyBuy to Accelerate Expansion Into Mobile Commerce24.9.2020 15:00:00 CESTPress release

Customer engagement company Airship today announced that it has acquired ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS. This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as power one-to-one customer conversations via two-way SMS. In addition, Airship plans to extend ReplyBuy’s technology to provide turnkey commerce and payments solutions across more marketing channels, messaging platforms and industry verticals. The acquisition will provide companies of all sizes a single platform to create, manage and optimize cross-channel customer interactions and drive greater revenue more quickly. Airship’s real-time mobile data, predictive AI and unified approach to customer journeys ensures relevant messaging at the optimal time on customers’ preferred channels across app and web notifications, SMS, email, mobile wallet and more. Subsequent digital actions customers take, now including purchases and conversa

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom