Business Wire

Oral-B Encourages Consumers to Brush up on Their Oral Care Regimen and Recognise Its Importance to Overall Body Health

Share

Oral-B has teamed up with Scientific American and its Custom Media Division (SACM) to explore the latest research connecting oral health and overall health; as many are unaware of the impact chronic periodontal diseases have on wider systemic disease.

The brand is leading the way in innovation, technology and research to help protect oral health and educate about the important connection between oral and overall body health. As part of the year-long partnership, Oral-B and Scientific American Custom Media are releasing a series of content, including educational resources from leading medical and dental researchers that will help readers better understand the connections between oral health and whole body health.

Oral diseases are at crisis level as it is estimated that they affect nearly 3.5 billion people worldwidei and in the midst of a global health pandemic, it is more crucial than ever to safeguard not only your oral health but your whole-body health too.

Jeremy A. Abbate, VP & Publisher at Scientific American explains: “Over 700 studies substantiate the notion that great oral health habits can be a simple step in improving one’s overall health. It’s proven that periodontitis increasingly poses a significant risk to the development and progression of multiple systemic conditions and gum disease is the mouth’s way of warning us of potentially more serious issues to come, so it’s important to heed those early warnings.”

While warning signs can be as small as bleeding gums or even tooth loss, they can lead to more severe conditions such as heightened pregnancy complications, cognitive loss, poor diabetes control, and increases the risk of cardiovascular disease.

SYSTEMIC SPREAD OF PLAQUE BACTERIA THROUGHOUT THE BODY

A healthy mouth has minimal plaque build-up, ensuring oral bacteria cannot multiply, cause cavities, gum deterioration or spread beyond the mouth. However, when plaque build-up is present around the gum line and between teeth, it shelters oral bacteria (including P.gingivalis) from your toothbrush and natural defences. This provides the perfect conditions for the bacteria to thrive and cause inflammation-causing toxins that are known to spread throughout the rest of the body.

The formation of gum disease begins when plaque containing millions of bacteria coats the teeth, accumulates undisturbed. Acid produced by the bacteria can erode tooth enamel causing cavities and irritate the gums and cause gingivitis which can progress into periodontitis – a more serious infection that can lead to tooth loss.

When oral conditions worsen, the hidden plaque bacteria can cause an inflammatory response in the periodontal tissues that sets off a chain reaction, spreading systemically through the body via the circulatory system to other parts of the body. These oral bacteria are also found to be transmitted via the lungs and gastrointestinal tract.

DISEASES IMPACTED BY GUM DISEASE

  1. StrokePeriodontitis may increase the risk for stroke. A continuous flow of bacteria into the bloodstream from exacerbated gum sites can trigger inflammation, prompting plaque growth and leading to blood clots.ii
  2. Diabetes - There is a two-way relationship between diabetes and periodontitis, with more severe periodontal tissue destruction observed in diabetic populations, due to poorly controlled glucose levels.iiiiv
  3. Heart disease - Patients with periodontal disease are at increased risk for cardiovascular disease. Chronic gum inflammation may cause bad bacteria and toxins to enter the bloodstream and circulate to plaque sites in arterial walls.v
  4. Pregnancy gingivitis - Pregnant women are at increased risk of gingivitis and pregnant women with periodontitis are at increased risk for adverse pregnancy outcomes, including pre-term birth, low birth weight babies, and pregnancy hypertension (pre-eclampsia).vi
  5. Dementia - Patients with Alzheimer’s Disease and cognitive function loss have a higher risk for developing poor oral hygiene and periodontal disease. The relationship is bi-directional, as periodontal bacteria can also infect the brain and play a direct role in the build-up of amyloid brain lesions, leading to Alzheimer’s disease.vii

MAINTAINING A HEALTHY MOUTH AND BODY

Oral-B, the No.1 Dentist Recommended Toothbrush Brand Worldwide, is on a mission to make the invisible connection between oral health and whole-body wellness visible and to empower people to take their health into their own hands.

Following a daily holistic Oral-B regimen can help with maintaining a happy, healthy mouth:

  • Electric Toothbrush with a Round-Head
    Oral-B brushes are round for a reason, to adapt to each individual tooth and reach between the teeth. The Oral-B iO’s revolutionary technology removes 100% more plaque than a manual brush to give you that professional clean feeling every single day.
  • Stannous Fluoride Toothpaste
    Stannous Fluoride (SnF2) helps to protect your gums against bacterial plaque.
  • Mouth Rinse
    Mouth rinses containing bioavailable Cetylpyridinium Chloride (CPC) formulated at 0.07% helps to reduce plaque.
  • Interdental Cleaning
    Plaque easily accumulates and hides between teeth where toothbrushing can’t reach. Regular cleaning between teeth helps to remove plaque and helps protect gums.
  • Regular Oral-Health Check-Ups
    Partner with your dental professional regularly to prevent and detect signs of gum infection at its earliest stages.

Scientific American educational resources developed in partnership with Oral B can be found here.

####

About Oral-B

Oral-B® exists to help people Brush Like a Pro. Oral-B® was founded in 1950 by Dr. Robert Hutson, a California periodontist, who invented an innovative toothbrush to help his patients achieve healthier teeth and gums at home. Oral-B® continues to stay true to his mission and is today the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand manufactures electric toothbrushes and toothpaste for adults and children, oral irrigators, and interdental products.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Artificial Intelligencery®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.


i Oral Health https://www.who.int/news-room/fact-sheets/detail/oral-health (Accessed April 2021)

ii Janket SJ, Baird AE, Chuang SK, Jones JA. Meta- analysis of periodontal disease and risk for coronary heart disease and stroke. Oral Surg Oral Med Oral Pathol Oral Radiol Endod 2003; 95:559-569

iii Grossi SG, Genco RJ. Periodontal disease and diabetes mellitus: A two-way relationship. Ann Periodontol 1998;3:51-61

iv Preshaw PM, Alba AL, Jepsen S, Konstantinidis A, Makrilakis K, Taylor R. Periodontitis and diabetes: A two-way relationship. Diabetologia 2012;55:21-31.

v Blaizot A, Vergenes JN, Nuwwareh S, Amar J, Sixou M. Periodontal diseases and cardiovascular events: Meta-analyseis of observational studies. Int Dent J 2009; 59(4):197-209

vi Daalderop LD,Wieland BV, Tomsin K, Reyes L, Kramer BW, Vanterpool SF. Periodontal disease and pregnancy outcomes: Overview of systematic reviews. JDR Clinl Transl Res 2018;3:10-27. | Manrique-Corredor EJ, Orozco-Beltran D, Lopez-Pineda A, Quesada JA, Gil-Guillen VF, Carratala-Munuera C. Maternal periodontitis and preterm birth: systematic review and meta-analysis. Community Dent Oral Epidemiol 2019;47:243-251. | Chambrone L, Guglielmetti MR, Pannati CM, Chambrone LA. Evidence grade associating periodontitis to preterm birth and/or low birth weight: I. A systematic review of prospective cohort studies. J Clin Periodontol 2011;38:795-808. | Wei BJ, Chen YJ, Wu B. Periodontal disease and risk of preeclampsia: A meta- analysis of observational studies. PLOS ONE 2013;8:1-6. | Conde-Agudelo A, Villar J, Lindheimer M. Maternal infection and risk of preeclampsia: Systematic review and meta-analysis. Am J Obstet Gynecol. 2008;Jan:7-22

vii Savitt ED, Socransky SS. Distribution of certain subgingival microbial species in selected periodontal conditions. J Periodontal Res 1984, 19 (2): 111-123.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Oral-B press team
Jemma Western
oralb@publicisgroupe.net

About Business Wire

Business Wire
Business Wire



Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Moody’s Accelerates Net-Zero Commitments to 2040; Recognized as a UN Global Compact LEAD Company20.9.2021 13:30:00 CEST | Press release

Moody’s Corporation (NYSE: MCO) today announced its commitment to achieve net-zero emissions across its operations and value chain by 2040, bringing its original target forward by 10 years. The new commitment date aligns with Moody’s published Decarbonization Plan and coincides with its recognition as a 2021 Global Compact LEAD company for its ongoing commitment to the United Nations Global Compact and its Ten Principles for responsible business. “The global economy is fundamentally realigning due to climate risk, and the transformation will affect us all,” said Rob Fauber, President and Chief Executive Officer of Moody’s Corporation. “Given the urgency of the need to adapt, we are accelerating Moody’s net-zero target, and continue to embed climate risk and sustainability into everything we do.” By accelerating its net-zero target, Moody’s demonstrates its continued commitment to advancing sustainability. In addition to this new ambition, Moody’s set and progressed on validated, interi

AGM Selects Velodyne Lidar’s Alpha Prime Sensor for New Mobile Scanning System20.9.2021 13:00:00 CEST | Press release

Velodyne Lidar, Inc. (Nasdaq: VLDR, VLDRW) today announced AGM Systems LLC has deployed the Alpha Prime lidar sensor on the AGM-MS5.Prime, AGM’s latest high-performance mobile scanning solution. The AGM system’s advanced 3D data capture capabilities open mobile scanning to a broad range of applications, including mapping of extended linear objects, inventory of road infrastructure facilities, 3D modeling of urban environments, smart city infrastructure and more. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210920005214/en/ Velodyne Lidar announced AGM Systems LLC has deployed the Alpha Prime lidar sensor on the AGM-MS5.Prime, AGM’s latest high-performance mobile scanning solution. (Photo: AGM Systems LLC) AGM Systems serves global leaders in the advanced driving assistance systems (ADAS), energy, forestry, industrial automation, infrastructure, mining and smart city sectors with its multi-functional, high performance techn

H.I.G. WhiteHorse Provides Financing to Avalon20.9.2021 12:54:00 CEST | Press release

H.I.G. WhiteHorse, a credit affiliate of global investment firm H.I.G. Capital ("H.I.G.") is pleased to announce that it has arranged a £55 million unitranche financing package for AnaCap Financial Partners (“AnaCap”) in support of its sector growth and consolidation strategy in the UK wealth management platform industry. To date, AnaCap, a leading specialist European financial services private equity firm, has completed three platform acquisitions as part of its buy and build strategy: Wealthtime, Amber Financial Investments (“Amber”), and Novia Financial (“Novia”), together “Avalon” or the “Combined Group.” Across the three investments, AnaCap has now acquired almost £11.0 billion AuA and will continue to deploy its expertise in tech-enabled businesses and operational engagement to bolster the business’ organic expansion and identify attractive bolt-on acquisition opportunities. Eric Verret, Head of Capital Markets at AnaCap, said: “Being able to secure financing through H.I.G. White

The Climate Pledge Announces 86 New Signatories, Including Procter & Gamble, HP, and Salesforce, Signaling Their Commitment to Achieving Net-Zero Carbon by 2040 or Sooner20.9.2021 12:00:00 CEST | Press release

Today, Amazon and Global Optimism announced that more than 200 companieshave now signed The Climate Pledge. The 86 new signatories joining The Climate Pledge include Procter & Gamble, HP, Salesforce, ASOS, and Nespresso. Pledge signatories in total generate over $1.8 trillion in global annual revenues and have more than 7 million employees across 26 industries in 21 countries. By achieving net-zero carbon by 2040, 10 years ahead of the Paris Agreement, current Climate Pledge signatories are expected to collectively mitigate 1.98 billion metric tons (BMT) of carbon emissions from a 2020 baseline. This is equivalent to 5.4% of current global annual emissions—demonstrating the collective impact The Climate Pledge is expected to have in addressing climate change and prompting more action to tackle the climate crisis. Signatories to The Climate Pledge agree to: Measure and report greenhouse gas emissions on a regular basis. Implement decarbonization strategies in line with the Paris Agreeme

AlbaCore Capital Group Continues to Expand with Three Senior Hires20.9.2021 11:20:00 CEST | Press release

European credit specialist AlbaCore Capital Group (“AlbaCore”), today announces three senior hires to reinforce its Operations, Business Development and Investor Relations teams. As part of the growth of the AlbaCore platform, investing across the European credit spectrum with $8.5bn1 AUM, AlbaCore has bolstered its senior executive group. Jenny Fung is appointed as Managing Director of Investor Relations in New York to further expand global investor relationships and our commitment to the region. Tara Mulholland joins as Head of Business Transformation and Micaela Kelley as Deputy Chief Operating Officer to support Matthew Courey, Chief Operating Officer and Founding Partner. Jenny brings a wealth of financial services experience with 25 years in the industry. She joins from Taconic Capital, a global investment firm, where she was Director of Marketing and Investor Relations for 13 years, and prior to that at Bank of America, AIG and CSFB. Tara will oversee an operational change progr

Cedo Reveals Roadmap for Sustainable Business Growth20.9.2021 09:00:00 CEST | Press release

Cedo, one of Europe’s largest manufacturers of recycled plastic waste bags has today revealed its Roadmap for Sustainable Business Growth. The plan is built on three pillars: People, Planet and Products and comes with targets designed to protect the earth’s resources while attracting and nurturing talent within the business. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210920005048/en/ Cedo CEO, Rik De Vos, says “Cedo is proud of our contribution to achieving the goals of sustainable business development outlined by the UN” (Photo: Business Wire) “Our plan has been built with deep engagement from all the employees within our company,” says Rik De Vos, CEO of Cedo. “The journey to circularity will not be easy, but I have seen an immediate shift in decision making, and prioritisation of actions now that we are a purpose-led business. We are actively contributing to European and UK legislative debate to accelerate this transf

Coffee Pod Convenience Without the Landfill Guilt: Introducing the Home-Compostable Coffee Capsule, Co-Developed by Jabil and Prosol20.9.2021 08:00:00 CEST | Press release

Jabil Packaging Solutions (JPS), a division of manufacturing solutions provider Jabil Inc. (NYSE: JBL), today announced a significant advancement in coffee pod sustainability with the launch of their home-compostable coffee capsule for single serve espresso brewers. This high-barrier coffee capsule improves on existing solutions by eliminating the need for a plastic or foil pouch that is sometimes required to preserve freshness in compostable coffee capsules. JPS co-developed the compostable coffee capsule with Productos Solubles S.A. (Prosol), a leading European coffee roaster, based in Palencia, Spain. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210919005012/en/ Co-developed by Jabil Packaging Solutions and Productos Solubles S.A. (Prosol), the home-compostable coffee capsule improves on existing solutions and is a significant advancement in coffee pod sustainability. (Photo: Business Wire) The technically complex coffe

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom