Plans to Develop AlUla, Saudi Arabia Into the ‘World’s Largest Living Museum’ by 2035 Unveiled at World Urban Forum 2020
A milestone inSaudi Arabia’s 2030 Vision to establish AlUla as the world’s largest living museum and a major heritage, cultural, arts and adventure tourism destination was reached this week as the AlUla framework plan was revealed at the 10th UN World Urban Forum.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200213005845/en/
AlUla’s community is at the heart of the newly revealed masterplan (Photo: AETOSWire)
Visitors experienced AlUla and its masterplans through a series of interactive displays designed to transport them to North-West Saudi Arabia, which contains Hegra, the Kingdom’s first UNESCO World Heritage Site, and more than 7,000 years of archaeological remains from successive civilisations.
AlUla is renowned for its outstanding natural beauty as well as its tremendous archaeological diversity. It is also shaping a new cultural landscape in Saudi Arabia. This month AlUla hosted the first Hegra Conference of Nobel Laureates and DesertX AlUla, the first site-responsive outdoor art installation featuring the work of both Saudi and international artists.
Royal Commission for AlUla (RCU) CEO Amr AlMadani said: “We chose the World Urban Forum as a credible global platform to engage with the world’s leading developers and sustainability experts and share our plans for the long-term, responsible development of AlUla as world’s largest living museum. By combining heritage with nature, we are transforming the cultural landscape of AlUla and establishing the county as a global tourism destination with a thriving economy and local community.”
“We invite experts from around the world to join us on our journey which means we learn and innovate together. We see a clear road ahead as we attract investment and continue to protect, preserve, share and celebrate our heritage and nature with the world.
“Not only have we opened our doors to travellers benefiting from Saudi Arabia’s new tourist visas, we’ve also delivered the infrastructure that is central to growth.
“We have launched a new airport with potential to become a transport and logistic hub for North-West Saudi Arabia, as well as Maraya, our new 500-seat theatre and home for entertainment, business and celebratory gatherings which is also the largest mirrored structure in the world.”
Saudi Arabia aims to host two million visitors a year in AlUla by 2035. The RCU estimates the project will create more than 67,000 new jobs - almost half of them in the tourism sector.
Francesca Arici, the RCU’s Acting Chief County Zoning and Planning Officer, is responsible for coordinating development of the masterplans and briefed multiple organisations and agencies at the Forum on the Commission’s future strategy.
She said: “We are moving at pace but ensuring we embrace the needs and demands of the local community as we work together for a common goal. A number of major infrastructure plans have already been realised and it is anticipated that we will introduce new building permits and design guidelines to AlUla as early as March, boosting local economic growth and prosperity.”
AlUla’s existing community is at the heart of the masterplan. The RCU has already engaged world-class hospitality training for residents to create teams of Rowah (tour guides), wildlife rangers and Hammayah (heritage guardians). AlUla high school graduates have been awarded sponsorships to study at top-class international universities, in France, the UK, US and Australia, unleashing their talent to execute and build upon the vision of the Masterplan.
The master-planning process is built on the RCU’s framework policy contained within its Charter and 12 guiding principles. These cover the full spectrum of development policy from safeguarding the natural and cultural landscape while developing AlUla as a global heritage, arts and culture destination to protecting ecosystems and wildlife; building balanced agriculture and ensuring responsible tourism.
Around 80 per cent of AlUla County will be protected, including cultural and natural heritage sites, where the RCU will work hand in hand with the local community to ensure the sensitive protection preservation and development.
CEO Amr AlMadani added, “The balanced development strategy places people first as part of a broader commitment to become an open living museum for the world and a global centre for culture, heritage, arts and eco-tourism projects. AlUla is Saudi Arabia’s gift to the world.”
Located 1,100km from Riyadh in north-west Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. In addition to Hegra, AlUla is home to a series of fascinating historical and archaeological sites such as: Ancient Dadan, the capital of the Dadan and Lihyan Kingdoms; thousands of ancient rock art sites; and Hijaz Railway stations.
About The Royal Commission for AlUla
The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to protect and safeguard AlUla, a region of outstanding natural and cultural significance.
The 12 Guiding Principles in the Royal Commission for AlUla Charter are;
- Safeguard the natural and cultural landscape
- Celebrate heritage, culture and arts as a global destination
- Sustain all ecological systems and wildlife
- Promote balanced agriculture
- Develop light touch tourism
- Ensure subtle connectivity
- Revitalise, restore and regenerate the built environment
- Enable local community development
- Incorporate imaginative infrastructure in all systems
- Integrate invisible security
- Design safe and healthy places, products and systems within the circular economy
- Practice anticipatory design
Caroline Rowe, +966593334393
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Nike Extends its Athletic Leadership5.2.2020 19:00:00 CET | Press release
Today, NIKE, Inc. (NYSE: NKE), unveiled breakthrough innovation for athletes competing in the Tokyo 2020 Games, including footwear designed to provide runners with a measurable performance benefit for a new era of competition. The NEXT% platform, introduced by barrier-breaking marathoner Eliud Kipchoge, will now expand into new disciplines following its unparalleled success in distance running. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200205005708/en/ An international group of athletes joined the Nike 2020 Forum in New York to unveil the brand's latest performance and sustainable innovations. From left to right: Ibtihaj Muhammad, English Gardner, Leticia Bufoni, Blake Leeper, Timothy Cheruiyot, Dina Asher-Smith, Tomoya Ochiai, Sky Brown, Chris Mosier, Nyjah Huston, DeAnna Price, Bebe Vio, Kevin Mayer, Megan Blunk, Brandi Chastain, Aaron Brown, Sophie Hahn, Aori Nishimura, Diana Taurasi, Miles Chamley-Watson, Leon Schae
Cepton Expands With $50 Million Investment From Koito5.2.2020 18:00:00 CET | Press release
Cepton Technologies, Inc., a leading provider of state-of-the-art, intelligent, lidar-based solutions, announced today that it has raised over $50 million in Series C funding. This brings Cepton’s total funding to nearly $100 million, providing a strong foundation to substantially ramp up its R&D efforts, expand its footprint in the automotive market and support major customers worldwide. The latest funding round was led by Koito Manufacturing Co., Ltd. (TYO:7276), the automotive Tier 1 and world-leading provider of automotive lighting systems, with an investment of $50 million. Existing investors in Cepton also participated in this round. As part of the transaction, Koito will obtain non-exclusive rights to manufacture and sell Cepton’s lidar sensor design for an automotive application, using key components supplied by Cepton. Cepton will use the proceeds to accelerate development and deployment of its advanced lidar technology in ADAS applications, in autonomous vehicle applications,
Imricor Announces First Cases Successfully Performed at Heart Center Dresden5.2.2020 17:40:00 CET | Press release
Imricor Medical Systems, Inc. (Company or Imricor) (ASX:IMR) is pleased to announce the first procedures using the Company’s products following CE mark of the Vision-MR Ablation Catheter have been performed at the Heart Center Dresden. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200205005672/en/ Drs. Christopher Piorkowski (left) and Thomas Gaspar (right) performing iCMR ablations at the Heart Center Dresden (Photo: Heart Center Dresden). Three procedures were successfully performed over two days by Dr. Christopher Piorkowski and Dr. Thomas Gaspar (https://www.herzzentrum-dresden.com/rhythmologie/unser-team/). Additional physicians at the Heart Center Dresden will also begin performing procedures immediately. These procedures mark the first iCMR ablations anywhere in the world to ever be performed outside of a clinical trial. They were performed in an iCMR lab fitted with a Siemens 1.5T MAGNETOM Aera MR scanner. “It’s ano
VALBIOTIS Announces a Global Strategic Partnership With NESTLÉ HEALTH SCIENCE For the Development and Commercialization of TOTUM-63, a Plant-derived Active Substance With Clinically Demonstrated Metabolic Health Benefits on Prediabetics5.2.2020 17:30:00 CET | Press release
Regulatory News: VALBIOTIS (Paris:ALVAL) (FR0013254851 – ALVAL / PEA/SME eligible ), a Research & Development company committed to scientific innovation for preventing and combating metabolic diseases, announces the signature of a global long-term strategic partnership with Nestlé Health Science for the development and commercialization of TOTUM-63, an innovative and patented combination of 5 plant extracts specifically designed to reduce the risk of developing Type 2 Diabetes on prediabetics. Sébastien PELTIER, CEO of VALBIOTIS states: “Nestlé Health Science is an ideal strategic partner for VALBIOTIS. Its global reach, strategic intent to develop science-based nutritional health solutions and focus on fighting metabolic disorders like diabetes will be instrumental to TOTUM-63's worldwide commercialization success. We are excited about the opportunity that this deal brings to VALBIOTIS and to the many millions of people around the world at risk of becoming Type 2 diabetics. This trans
Skilling lanserar branschens första sömlösa integration med Spotwares cTrader, inriktad på erfarna handlare.30.1.2020 08:00:00 CET | Press release
Forex- och CFD-handelsplattformen Skilling annonserade förra veckan lanseringen av branschens första sömlösa integration med Spotwares cTrader - en unik funktion som internt kallas Ett konto. Två plattformar. Detta pressmeddelande använder multimedia. Se den fullständiga versionen här: https://www.businesswire.com/news/home/20200130005070/sv/ Skilling lanserar branschens första sömlösa integration med Spotwares cTrader. (Photo: Business Wire) Funktionen gör att Skilling kan erbjuda sina kunder sömlös handel över två olika handelsplattformar på ett enda Skilling-konto utan att behöva finansiera och hantera två olika konton separat. ”Enkelt uttryckt ville vi ge våra kunder valet vilken handelsplattform de kan använda - vår egen Skilling Trader eller en mer avancerad klientorienterad cTrader. Problemet du har med andra mäklare som erbjuder flera plattformar är behovet av att finansiera två konton separat, upprätthålla sunda marginaler på två olika konton och också ha två uppsättningar av
inRiver utser Per-Olof Schroeder till ny VD29.1.2020 16:43:00 CET | Press release
inRiver, som levererar SaaS-baserade lösningar för Product Information Management (PIM), meddelar att styrelsen idag har utsett Per-Olof Schroeder till ny VD för bolaget. Per-Olof tillträder sin tjänst med omedelbar verkan. “Styrelsen tackar Thor Johnson för hans ledning av bolaget under de två senaste åren, och är glada över att välkomna Per-Olof som vår nye VD," säger inRivers styrelseordförande, Jorgen Smidt. "Per-Olof har en påvisad erfarenhet av att mycket framgångsrikt leda utveckling av SaaS Computing Services, molnbaserade tjänster, och samtidigt leverera stark tillväxt både gällande intäkter, lönsamhet och marknadsandelar. I sin roll som bolagets VD kommer han fortsätta att utveckla inRivers mission att hjälpa våra kunder bli bäst på att marknadsföra och sälja sina produkter." Schroeder har mer än 25 års erfarenhet av ledande befattningar inom IT-branchen, inklusive 15 år på Microsoft, varav sju år som chef över Microsofts Productivity & Business Process Business Group i väste
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom