Business Wire

Procter & Gamble and the IOC Announce an Extension to Their Worldwide Olympic Partnership Through to 2028

Share

As the world marks one year to go until the Olympic Games Tokyo 2020, Procter & Gamble (NYSE:PG) and the International Olympic Committee (IOC) affirmed the company’s commitment to the Olympic and Paralympic Movements, with confirmation of its Worldwide Partnership for the next four Olympic and Paralympic Games. Building upon the success of the last 10 years of partnership and the values shared by both organisations to improve life and create a better world, P&G and the IOC are committing to a first-of-its-kind, citizenship-driven partnership to advance important work in key areas – equality and inclusion, environmental sustainability and community impact – through Los Angeles 2028. For the first time, P&G has also secured global marketing rights to the International Paralympic Committee (IPC) and Paralympic Games through the IOC-IPC long-term collaboration agreement, under which the IOC oversees the IPC and Paralympic Games commercial programmes.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200722005270/en/

P&G: The Measure of Greatness (Photo: Business Wire)

P&G: The Measure of Greatness (Photo: Business Wire)

“As a TOP Partner of the IOC for the past 10 years, we are extremely proud of the work we’ve done together,” said P&G Chief Brand Officer, Marc Pritchard. “As we look forward to the next decade, we recognise the opportunity and the responsibility to use our sponsorship of the Olympic Games for broader impact. In the spirit of the Olympic Movement, we’re making a shared commitment through our partnership to create positive change in the world in the areas of equality and inclusion, environmental sustainability and community impact. We will use each of the next four Games as a milestone to measure progress and leave a meaningful legacy behind.”

IOC President Thomas Bach said: “Procter & Gamble has been a true partner to the IOC and a powerful force in supporting the ideals of the Olympic Movement. As we mark one year to go until the Olympic Games Tokyo 2020, we are delighted to announce that we will be “stronger together” with P&G until 2028. Looking to the future, we have prioritised clear purpose-led initiatives that support the IOC’s vision of building a better world through sport.”

As a global Partner, P&G will continue to support the Olympic and Paralympic Games Tokyo 2020, as well as the Olympic and Paralympic Winter Games Beijing 2022, the Olympic and Paralympic Games Paris 2024, the Olympic and Paralympic Winter Games Milano-Cortina 2026, and the Olympic and Paralympic Games Los Angeles 2028.

Athletes for Good Fund

In line with the IOC’s mission of supporting athletes and putting them at the heart of the Olympic Movement, as part of P&G’s next chapter of Olympic and Paralympic partnership, the company will launch the Athletes for Good Fund, a joint initiative between P&G, the IOC and the IPC that will issue grants to the causes that Olympic and Paralympic Games athletes and hopefuls are supporting to advance important work against shared core citizenship values. The Athletes for Good Fund will award a total of 52 grants over the course of the next year through an application process on the IOC’s Athlete365 platform—representing one for every week leading up to the Opening Ceremony of the Olympic Games Tokyo 2020. Olympic and Paralympic athletes and hopefuls who are working with organisations that are building and serving their communities in the areas of community impact (COVID-19 relief), equality and inclusion, and environmental sustainability are eligible to apply.

The Measure of Greatness

In celebration of the one-year-to-go mark, and for the athletes facing an extended road to the Olympic Games Tokyo 2020, P&G has honoured all existing athlete partnerships, extending many through 2021. Through a digital video series entitled The Measure of Greatness P&G will also highlight the stories of Olympic and Paralympic athletes and hopefuls from around the world who are stepping up to take meaningful action to serve their communities in 2020.

Pritchard continued: “While the world around us may have changed in the last few months, our purpose as an Olympic Games sponsor has not. We’ve always celebrated the journey athletes take on the road to their Olympic dreams and acknowledged the many people who supported them along the way. As part of this new journey to Tokyo, we know that the one-year-to-go moment will take on a new meaning for athletes, their families and fans alike. We remain steadfast in our support for athletes and we are honoured to elevate the stories of exceptional Olympic and Paralympic athletes and hopefuls who have stepped up to lead their communities in 2020 – not through their athletic performances, but through their compassion, their humanity, and their love.”

Shining a light on Olympic and Paralympic athletes and hopefuls who have demonstrated what it means to inspire on and off the field of play, The Measure of Greatness tells the uplifting stories of athletes who have used this moment to step up to a different stage in service to others. From fighting on the front lines in the medical field against the COVID-19 pandemic, to lifting their voices for racial equality, to using their resources to direct medical equipment and food to those most in need, these athletes epitomise how people can lead with love during challenging times.

The Measure of Greatness digital film tells the inspiring athlete stories of the following Olympic and Paralympic athletes and hopefuls:

  • Kim Daybell, Great Britain, Paralympic Table Tennis: Kim was due to start training full time to prepare for Tokyo but instead returned to work full time as a medical SHO (senior house officer) managing COVID-19 patients in a London hospital. He has been working 40-60 hours each week in the hospital, while still staying mentally and physically fit for his continued journey on the road to Tokyo 2020.
  • Simone Manuel, United States, Swimming: As the first Black woman to win an individual medal in Olympic swimming, Simone is an outspoken advocate for challenging racial stereotypes in competitive swimming and has consistently used her platform to educate her followers on how to be actively anti-racist, amplify Black voices and to encourage all people to dream big and beyond stereotypes. Since the outset of the COVID-19 outbreak, Simone has also used her platform to support organizations that connect the food insecure with much-needed meals.
  • Kento Momota, Japan, Badminton: Momota-san donated 10 per cent of his prize money from his 2019 tournament winnings (USD 50,000) to the Tokyo Medical Association in support of COVID-19 relief efforts and helped in the donation of 200,000 masks to students and medical staff in Japan. He has also dedicated his time to mentoring youth badminton players, offering encouragement and motivation as they navigate this time away from sport.
  • Pamphinette (Pam) Buisa, Canada, Rugby: Pam co-organised a peace rally for Black lives in Victoria, Canada, and is a prominent voice in the Canadian athletic community, encouraging others to engage in anti-racist work and equitable reconciliation. Additionally, Pam has joined forces with several women in her community to establish and fundraise for a COVID-19 relief fund for people in need on Vancouver Island.

“While the rescheduling of the Olympic Games was disappointing for me, I immediately realized that there were more important things that needed to be done to help our community, our country and our world. I knew I had an important opportunity to use my voice and my resources to offer support to my community during this unprecedented time,” said Simone Manuel. “Additionally, it has been incredible to witness and participate in a pivotal moment in history where we are collectively fighting for equality for all.”

The Measure of Greatness can be viewed at: https://youtu.be/ZciNNbgXSIA

As part of the partnership, P&G will lend its expertise and thought leadership to the IOC on how to grow, accelerate and bring innovation to the IOC’s digital capabilities, products and assets. This effort supports the IOC’s strategy to engage people with the Olympic brand and maintain long-term relevance both during and outside of Games time.

Jiri Kejval, IOC Marketing Commission Chair, said: “This extension to our agreement with P&G is another clear sign of the enduring appeal of the Worldwide Olympic Partner programme, as well as the commitment of our Partners to support and promote the Olympic values globally. By redistributing 90% of the revenues it generates, the IOC is able to support sport and athletes globally, all year round.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.

About the International Olympic Committee

The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of 3.4 million US dollars goes to help athletes and sports organisations at all levels around the world.

Contact information

P&G U.S. Communications
Jeannie Tharrington
Tharrington.jm@pg.com

About Business Wire

Business Wire
Business Wire



Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

RoboSense 80 Laser-Beam LiDAR RS-Ruby Lite Is Officially for Sale, Early-Bird Price $12,8004.8.2020 20:00:00 CESTPress release

RoboSense http://www.robosense.ai/, the leading provider of smart LiDAR sensor, today launched an 80 laser-beam 3D sensing LiDAR ready for customer delivery with early-bird price of $12,800 (limited offer till 31st August, 2020), and standard price of $15,800. The timing of announcing this favorable package also marks the company's 6-year anniversary. The performance of the RS-Ruby Lite is close to that of the 128 laser-beam LiDAR RS-Ruby, with a vertical angular resolution of 0.1 degrees and 160m@10% ranging ability (with the longest detection range of 230 meters), making it suitable to address medium-and-high-speed autonomous driving applications with a price much more affordable to accelerate the commercialization of smart and safe transportation. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200804005578/en/ The RS-Ruby Lite’s on-vehicle road-test point cloud image (Photo: Business Wire) Inheriting The Superb Performanc

Andersen Global Enters Chile With the Addition of Two Collaborating Firms4.8.2020 15:30:00 CESTPress release

Andersen Global enters the Chilean market through Collaboration Agreements with two Santiago-based firms: law firm Chirgwin Peñafiel and tax firm SPASA Consulting. The firms are in close partnership with each other and add depth and breadth to the organization’s Latin American platform as it continues its steady expansion. Founded in 2009, Chirgwin Peñafiel, led by Office Managing Partner Andrés Chirgwin, is a full-service law firm specializing in commercial and corporate law, M&A, energy, labor law and banking & finance. The firm works with a variety of corporate clients, being strongly focused on providing legal support to multinational companies with operations in Chile, while also assisting Chilean-based companies with local and international legal needs. Chirgwin Peñafiel has been recognized by IFLR1000, Leaders League and Best Lawyers. “Our firm is committed to delivering quality, comprehensive solutions to our local and international clients,” Andrés said. “Andersen Global’s cap

Lam Research and VELO 3D Strike Strategic Agreement to Use Metal Additive Manufacturing Applications for Production of Semiconductor Capital Equipment4.8.2020 15:25:00 CESTPress release

Digital manufacturing innovator https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.velo3d.com%2F&esheet=52260044&newsitemid=20200804005187&lan=en-US&anchor=VELO3D&index=1&md5=2dc9de05eb81f5b68a6b6bbf24982eea VELO3D and Lam Research Corporation (Nasdaq: LRCX) today announced a joint development agreement that includes collaboration on novel materials and designs in metal additive manufacturing (AM) or 3D printing applications for the semiconductor industry. Lam plans to significantly increase the volume of parts produced by AM over the next five years. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200804005187/en/ The VELO3D Sapphire 3D metal printer (Photo: Business Wire) Additive manufacturing allows transformation of the supply chain from production of parts typically manufactured by subtractive methods, to higher performance, innovative designs that enable agile supply chains to adopt Industry 4.0 prin

Panasonic Corporation meddelar verifiering av hämmande effekten hos hydroxylradikalerna, som finns i vatten (elektrostatisk atomiserad vattenpartikel i nano-storlek), på det nya coronaviruset (SARS-CoV-2)4.8.2020 14:32:00 CESTPressmeddelande

PanasoniPanasonic Corporation meddelade idag att de, i samarbete med Mayo Yasugi, docent, Department of Veterinary Science, Graduate School of Life and Environmental Sciences, Osaka Prefecture University, har verifierat den hämmande effekten hos hydroxylradikalernas, som finns i vatten, (elektrostatisk atomiserad vattenpartikel i nano-storlek) på det nya coronaviruset (SARS-CoV-2). Hydroxylradikaler som finns i vatten är partikelformiga joner som innehåller hydroxylradikaler som genereras genom att applicera en högspänning på fukt i luften. De karakteriseras av att de är starkt oxidativa och mycket reaktiva. Panasonic har bedrivit forskning på denna teknik under de senaste 20 åren sedan 1997 och har verifierat dess effektivitet på olika områden, inklusive hämning av patogen mikroorganism (bakterier, svampar och virus) och allergener, och att den bryter ned PM 2.5-komponenter som har negativa effekter på människokroppen*1. 2012 genomförde Panasonic ett virusklareringstest med en tredjep

Imricor Announces First Sales Collaboration With Philips4.8.2020 14:00:00 CESTPress release

Imricor Medical Systems, Inc. (Company or Imricor) (ASX:IMR) the worldwide leader in MRI-guided cardiac ablation products, is pleased to announce the first sales collaboration with Philips, a global leader in healthcare technology. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200804005317/en/ Imricor announces first sales partnership with Philips. (Photo: Business Wire) The sales collaboration provides Philips non-exclusive rights to re-sell Imricor’s Advantage-MR System, along with Philips’ industry-leading MRI scanners in European countries that recognize the CE mark. This agreement is the first such agreement signed by Imricor. Imricor’s Chair and CEO, Steve Wedan said: “This agreement is a major milestone for Imricor, allowing Philips to take the lead on driving iCMR lab adoption and enabling us to focus on supporting utilization, growing our portfolio of consumable devices and expanding our indications for use. In thi

Latest Generation YellowScan Mapping Systems Rely on Velodyne Lidar Sensors to Meet Demanding Needs of Survey Professionals4.8.2020 14:00:00 CESTPress release

Velodyne Lidar, Inc. today announced two new generation YellowScan mobile mapping systems use Velodyne’s lidar sensors to help achieve the high precision and accuracy needed in aerial 3D mapping. Velodyne’s powerful lidar sensors generate real-time georeferenced point cloud data that allows YellowScan systems to accurately measure and analyze an area so customers can avoid time-intensive, costly manual surveys. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200804005168/en/ The YellowScan Surveyor Ultra is a high density and long range mapping solution equipped with a Velodyne Ultra Puck™ sensor. (Photo: YellowScan) The YellowScan Surveyor Ultra is a high density and long range mapping solution equipped with a Velodyne Ultra Puck™ sensor and ideally suited for high speed unmanned aerial vehicles (UAV), such as VTOL and helicopter drones. The YellowScan Surveyor is the company’s lightest system – at 1.6 kg including the batte

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom