Åre 2019 english

Promoting behavioral change: Åre 2019 cooperation with Protect Our Winters

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Winter is one of the best things we have, but something seems to have gone awry. All of us who love snow sports will have noticed that our winters have become warmer, the glaciers are shrinking and the lakes have more fragile ice cover. The good news is that we can all do something about this, which is also the raison d’être for Protect Our Winters (POW).

Mattias Rönngren in the Swedish national team is one of the skiing ambassadors of POW Sweden. Photo: Robert Henriksson.
Mattias Rönngren in the Swedish national team is one of the skiing ambassadors of POW Sweden. Photo: Robert Henriksson.

Åre 2019 aims to be the most sustainable FIS Alpine World Ski Championships ever. To reach an even larger audience, Åre 2019 is cooperating with Protect Our Winters, an advocacy organization with great experience in driving behavioral change.

Maja Tössberg, Chairman of the board of Protect Our Winters Sweden explained:

“There are many people who are committed to doing something about climate change which is good. POW is for anyone who loves snow and ice and wants to promote the fight against climate change. We need winter and nature. At the same time, we see things changing before our eyes. But we want our children and grandchildren to enjoy proper winters; that’s why we must act now,” said Maja.

Together we can create change

To be realistic, change requires several stages. An important part of POW's work is to influence decision-makers in politics, society and business. The greater the impact of climate change, the better the understanding. That's when things start to happen. At present, there is significant public discourse which also means that POW is becoming an increasingly strong voice in societal debate.

“Our biggest challenge is to transform talking into walking. People are more knowledgeable so we expect to see behavioral change among politicians, business leaders and snow sports decision-makers. However, we are still a small non-profit organization and for us it is helpful to cooperate with major events such as Åre 2019. We invite you to meet us in the Åre 2019 Sponsor Village to learn more about how, for example, travelling to and from Åre affects the climate,”continued Maja.

A fun and educational way to get started on the sustainable behavior journey is joining #POWHabits. The app is available for download both from iTunes and Google store and identifies ways to reduce your personal carbon footprint. It also provides practical tips and ideas to make sustainable choices in everyday life.

During the 2018 national elections in Sweden, POW ran a campaign entitled "Choose Winter", a non-political project where all parties were asked what they plan to do to save our winters. POW aims to repeat the campaign in connection with the upcoming European Parliament elections. Other examples of POW’s activities include workshops with partners, universities, film festivals or during ski test week-ends.

"It is great to see that awareness is increasing, more companies are contacting us and our volunteer base is growing. Nonetheless, this a project that will never end. If I were to set a goal, it would be to have a professional organization in five years. We also want to be in a position to contact any average snow sports practitioner and they would know about us,” Maja explained.

We all wish to protect our winters. A first step is to become a member of POW; join now!

About the organization: Protect Our Winters Sweden is a nonprofit organization founded in 2016. Protect Our Winters was founded in the US in 2007 by Jeremy Jones. Since then, POW has grown to become a global movement with operations in the US, Austria, France, Finland, Germany, Great Britain, Norway and Switzerland. In Sweden, POW have a board consisting of six skiers and snowboarders working on a not-for-profit basis and a growing group of volunteers. Visit us at https://www.protectourwinters.se/

Read more about Mattias Rönngren here >>

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Mattias Rönngren in the Swedish national team is one of the skiing ambassadors of POW Sweden. Photo: Robert Henriksson.
Mattias Rönngren in the Swedish national team is one of the skiing ambassadors of POW Sweden. Photo: Robert Henriksson.
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Maja Tössberg is Chairman of the Board POW Sweden. Photo: Jan M Lundahl.
Maja Tössberg is Chairman of the Board POW Sweden. Photo: Jan M Lundahl.
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Åre 2019 english
Åre 2019 english
Årevägen 180
83152 Åre

http://www.are2019.com
ABOUT ÅRE 2019

Scheduled from 4-17 February 2019, Åre 2019 FIS Alpine World Ski Championships will mark the third time that the second largest winter sport event after the Olympic Winter Games is held in Åre, Sweden. After the 1954 and 2007 editions, Åre 2019 will welcome the world’s top skiers and some 120’000 visitors to an epic celebration of skiing, snow and winter. The 11 medal competitions staged in the unique atmosphere of the leading Scandinavian ski resort will excite millions of global viewers and inspire great numbers to join the sport in active practice.  

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