SHL Svenska Hockeyligan AB

SPORTLGiQ named the official provider of advanced data of the SHL


SPORTLOGiQ to provide a full range of AI-powered analytics products and services

Montreal, August 14, 2018 – As part of a longstanding partnership between SPORTLOGiQ and the Swedish Hockey League (SHL), SPORTLOGiQ will now be the league’s official data supplier effective the 2018-19 season.

As the SHL’s official data partner, SPORTLOGiQ will provide the league, its teams, broadcast partners, and sports betting partners access to its real-time advanced analytics. The SHL is the first league to take a bold approach to tech by infusing its advanced analytics system with artificial intelligence.

“We’re thrilled to partner with a league as progressive as the SHL,” said Craig Buntin, cofounder and CEO of SPORTLOGiQ. “There has been a lot of hype about what AI will bring to sport, so to see the league bring together its teams, broadcast media, and betting partners into one discussion is really exciting. Our player tracking and advanced storytelling tools will bring an unprecedented level of game insight to fans in Sweden and throughout the world. We’re entering a new era, and we couldn’t be happier to be doing so directly with the SHL.”

Under the terms of the multiyear and collaborative partnership between the two organisations, SPORTLOGiQ will supply a full suite of AI-powered analytics products and services. SPORTLOGiQ has rights to process and distribute real-time tracking and game data that will also be used by the SHL, its teams, partners, and fans.

SPORTLOGiQ has transformed the way teams and fans understand the game. Using standard broadcast feeds, it tracks and analyzes in-game player movement. Its advanced analytics engine then transforms the data into actionable insights for teams, automated stories for broadcast media, and in-depth insights for sports betting.

“Our partnership with SPORTLOGiQ presents a very exciting opportunity for us, our teams and SHL hockey fans. They are the disruptive force the industry has been waiting for,” said Jörgen Lindgren, CEO of the SHL. “We have always been a forward-thinking organization that prioritizes investing in technology to remain ahead of the curve. We're thrilled to have SPORTLOGiQ as our official data provider.”

The SHL kicks off its 2018-19 season on September 15th.


SPORTLOGiQ is an AI-powered sports analytics company backed by Mark Cuban. The company's advanced analytics software tracks the location and actions of every player on the ice, field, or court using standard game footage. Its proprietary machine intelligence then transforms the data into meaningful insights to help teams win more games and broadcasters engage more viewers.

SPORTLOGiQ is trusted by 24 NHL teams, 40 pro sports teams, and 5 major broadcast networks. SPORTLOGiQ also works with teams across the Premier League and European Football Clubs as well as the National Football League (NFL). The company was founded in 2015 by an Olympic athlete and a PhD in computer vision and machine learning. SPORTLOGiQ was named one of the top AI companies in the world by CB Insights.

About the SHL (

SHL, the premier Swedish Ice Hockey League, was founded in 1975 and consists of 14 teams. SHL is, as a representative of the clubs playing in SHL, acting to secure the joint sports and commercial interests of the Clubs, including the best possible exploitation of their media and central sponsorship rights as well as the securing of the long-term strength and popularity of SHL.

SHL is jointly owned by the Clubs playing in the respective SHL season. The Clubs of the Season 2018/19 are Brynäs IF, Djurgården Hockey, Frölunda Indians, Färjestad BK, HV71, Linköpings HC, Luleå Hockey, Malmö Redhawks, Mora IK, Rögle BK, Skellefteå AIK, Timrå IK, Växjö Lakers HC and Örebro.

Media Contact for SPORTLOGiQ:

Cassandra Sera, Marketing Manager





SHL Svenska Hockeyligan AB
SHL Svenska Hockeyligan AB
Box 5095
121 16 Johanneshov

SHL ska som företrädare för klubbarna i ligan tillvarata gemensamma sportsliga och kommersiella intressen, och hanterar bland annat medierättigheter samt gemensamma huvudsponsorskap. SHL ska verka för en långsiktig stark liga och för en stark svensk ishockey som står sig internationellt. Ägarna är de klubbar som spelar i SHL som säsongen 2018/2019 är: Brynäs IF, Djurgården Hockey, Frölunda Indians, Färjestad BK, HV71, Linköping HC, Luleå Hockey, Malmö Redhawks, Mora IK, Rögle BK, Skellefteå AIK, Timrå IK, Växjö Lakers och Örebro Hockey.

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