Tobacco Harm Reduction is critical if we are to reduce smoking related disease rates worldwide
Brussels - Eight million smokers worldwide die from a smoking-related disease every year.  Tobacco Harm Reduction is a chance for smokers to switch from an extremely harmful to a significantly less harmful alternative. 
Unfortunately, the WHO has lost sight of this in recent years. But it is not too late to repent. It must focus on the future of millions of smokers worldwide – a future that is much brighter should they switch to vaping – rather than its own counter-productive “quit or die” dogma.
The ninth conference on tobacco control of the WHO (WHO FCTC COP9) starts in Geneva next week.  During this important conference, measures to reduce the global smoking rate will be debated.
The WHO wrote in a publication a year ago: "There is conclusive evidence that: completely substituting [vaping] for combustible tobacco cigarettes reduces users’ exposure to numerous toxicants and carcinogens present in combustible tobacco cigarettes." 
Now it is important to put this correct assessment into practice.
100 health experts write to the WHO
Similar demands have been made by leading scientists in this field. On October 18, 100 international health experts sent a public letter to the parties to the WHO Conference on Tobacco Control (FCTC COP9). 
Their view was clear: "100 specialists in nicotine science, policy and practice have come together to call on the 182 parties (countries) to the Framework Convention on Tobacco Control to take a more positive stance on tobacco harm reduction."
“As a European association that is independent of the tobacco industry, we would like the WHO, together with other representatives from politics and science, to develop a targeted strategy for reducing the damage caused by smoking. Of course we as an industry are ready for this critical dialogue” said Dustin Dahlmann, President of IEVA.
 WHO 2021: Tobacco key facts, Link
 Public Health England 2018: E-cigarettes are 95 per cent less harmful than tobacco cigarettes, Link
 COP9/ FCTC Geneva 2021, Link
 WHO 2020: Electronic nicotine and non-nicotine delivery systems, Link
 18 October 2021: Letter to the Parties to the Framework Convention on Tobacco Control
Ninth Conference of the Parties, 8-13 November 2021 Link
Independent European Vape Alliance (IEVA)
President: Dustin Dahlmann
Press coordinator: Philip Drögemüller
Phone: +32 (2) 791 7759
About IEVA - Independent European Vape Alliance
The Independent European Vape Alliance (IEVA) is the only pan-European association aimed at uniting national associations, companies, manufacturers and wholesalers in the vaping industry and providing them with responsible representation at the European level.
IEVA’s founding principle is to contribute to harm reduction and public health. E-cigarettes have a significant positive impact and should be recognized as a harm reduction tool because vaping is not smoking.
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Latest releases from IEVA - Independent European Vape Alliance
Vaping industry underlines the importance of product choice10.12.2021 07:51:27 CET | Pressmeddelande
The Independent European Vape Alliance (IEVA) welcomed the decision of MEPs to recognize tobacco harm reduction as a tool in beating cancer; but remains concerned that the report approved today by the European Parliament leaves the door open to a flavour ban in the EU. The Special Committee on Beating Cancer (BECA) today voted on the amendments and the draft of the Beating Cancer report by Rapporteur Véronique Trillet-Lenoir. The authors of the report identify smoking as one of the main causes of cancer and IEVA agrees that everything should be done to significantly reduce the smoking rate in Europe. There is little scientific doubt that tobacco harm reduction is a key tool in achieving this goal. Even those skeptical of tobacco harm reduction concede that vaping is many orders of magnitude less harmful than continuing to smoke. According to Public Health England (PHE), e-cigarettes are 95 percent less harmful than tobacco and the risk of cancer drops by 99.6 percent. The repo
EU scientific committee ignores the science on vaping29.4.2021 16:57:55 CEST | Pressmeddelande
Brussels - The European Commission has today missed an opportunity to bolster its Beating Cancer Plan and recognise the importance of vaping in reducing smoking-related diseases among Europeans.
Beating cancer with Harm Reduction4.2.2021 08:00:29 CET | Pressmeddelande
Bruxelles - The Independent European Vape Alliance (IEVA) welcomes and supports the “EU Beating Cancer Plan” presented today by the European Commission. The plan is extremely important in order to significantly reduce the number of cancer-related deaths. However, the new EU strategy neglects an important instrument for public health: Harm Reduction.
E-Cigarettes flavours ban in the Netherlands endangers Public Health14.1.2021 14:45:38 CET | Press release
Brussels - Around 65 percent of adult vapers in Europe use fruit or sweet liquids.  The variety of flavours is one of the most important reasons for smokers to switch to e-cigarettes and for vapers not to go back to smoking. Without paying attention to this fact, the Dutch State Secretary Paul Blokhuis has announced to ban all e-cigarette flavours except tobacco flavours in the Netherlands, as they are supposedly particularly attractive to young people.  This measure risks very negative consequences for Public Health and tobacco harm reduction: With only tobacco flavours left vaper’s threshold to relapse on tobacco smoking dangerously lowers. A public consultation on the plan will run until January 19, 2021. The vast majority of the comments so far come from vapers and scientists who reject the government's plan.  The Dutch plan ignores important facts: The number of young people in the Netherlands who have ever tried e-cigarettes has decreased by a quarter in the past five ye
European survey: 80 percent of vapers stopped smoking completely. Flavors are extremely important to vapers30.10.2020 08:31:25 CET | Pressmeddelande
Brussels - More than 80 percent of smokers who switched to e-cigarettes have completely stopped smoking. Around 65 percent of vapers in Europe use fruit or sweet liquids. These are two important results of a survey carried out by the European Independent Vape Alliance (IEVA). More than 3,300 european e-cigarette users took part. The European survey shows: E-cigarettes are a widely used method in Europe to stop tobacco use. 81 percent of vapers have completely stopped using tobacco. Further twelve percent have reduced smoking with the help of e-cigarettes. 86 percent of the participants assume that e-cigarettes are less harmful for them than tobacco cigarettes. Only two percent think e-cigarettes are equal or more harmful compared to combustible cigarettes. The British government agency Public Health England estimates that e-cigarettes are 95 percent less harmful than tobacco cigarettes.  Importance of flavors The variety of flavors seems to be one of the most important reasons for v
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