Business Wire

VUU Changes How We Watch Our Favorite Movies and TV Series

Share

VUU has launched a brand new technology that delivers bonus material, unique content and sought-after trivia directly to viewers in real time as they are watching movies and TV shows. VUU’s unique platform integrates directly with streaming services to provide audiences with a vast amount of add-on information about actors, locations, music, behind-the-scenes trivia, product placements and fan-generated content.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200908005242/en/

CEO at Vuu, Christian A. Strømmen (Photo: Business Wire)

CEO at Vuu, Christian A. Strømmen (Photo: Business Wire)

VUU first launched on the web in the Nordics through Danish TVOD service Blockbuster (owned by TDC Group). It had already soft-launched in 2019 with a stand-alone iOS app but is now ready to offer its unique value-added content service to streaming platforms, worldwide.

Christian Strømmen, CEO and one of the founders of VUU, believes that increased competition mean that streaming services have to offer audiences a much more engaging and immersive experience.

We know that audiences are craving extra material and more information on everything from actors, music, behind-the-scenes videos, products and especially filming locations. By gathering all this information in one place, and giving the audience answers to what is happening on their screens right then and there, VUU provides a service like no other says the VUU founder.

CHALLENGING AMAZON

Some might point towards Amazon X-Ray as the industry standard in this area but according to Strømmen, Amazon provides only some of what audiences are looking for. And only on its own streaming platform, Amazon Prime Video.

“VUU really comes into its own where Amazon X-Ray stops” says Strømmen. “Amazon X-Ray provides only basic information whereas VUU gives you much more in-depth, engaging and interactive content.”

Christian Strømmen and his team are confident that they can challenge Amazon: “We have fantastic content, some of which is exclusively generated by our own content team. Add to this a huge amount of carefully curated web articles, podcasts and videos that go in-depth and behind the scenes, and we have so much more to offer to viewers.”

UNIQUE CONTENT

VUU collects information from a broad spectrum of sources, including directly from studios.

“We recently reached an agreement with NBCUniversal on delivering all their official bonus material to streaming services like Blockbuster, and we are currently working on deals with multiple international studios” explains Strømmen.

And whilst offering all this content synchronised with whatever you are watching is a unique feature, VUU’s content can just as easily be enjoyed before or after watching something.

“We know from research that viewers love to revisit, relive or simple learn more about their favorite TV show or movie. Whether you are interested in knowing if something actually happened, how something was filmed or whether you can go visit a filming location in real life, VUU can tell you” says Strømmen.

STAND-OUT USER EXPERIENCE

But VUU is not all about the viewers. Strømmen explains that for streaming companies and Video-On-Demand platforms, a richer user experience helps them stand out in a market that is getting more and more crowded.

With changing viewing habits and more choice for audiences, keeping and attracting new users is no longer just about being able to offer the latest releases. Satisfying the viewer’s curiosity about what is on their screens is just as important.

VUU IMPRESSES BLOCKBUSTER

Being able to provide answers about cast, music, filming locations and trivia in a way that means viewers don’t have to sift through endless websites, blogs or videos themselves, is a fantastic way to differentiate - an opportunity that Blockbuster quickly recognized.

“For a long time, we were looking for a partner that can deliver this kind of content, and were very excited about the partnership with VUU. We were impressed by VUU and theyve clearly seen a potential in the trends where people want to know more about ‘their’ movies and series” says Casper Hald, CEO of Blockbuster Denmark.

READY FOR MORE

Through Blockbuster’s service alone, VUU will be available on close to a million screens. But VUU has its sights set on more than Scandinavia alone: with the launch of so many new streaming services, across Europe and the US, VUU is ready for the international streaming market.

As Strømmen says: “With our flexible and easy-to-integrate technology, plus our industry-leading library of carefully curated and unique VUU-generated content for more than 2000 titles, we simply cannot wait to give audiences the world over a better viewing experience.”

====

Contact information

For more info or to request an interview, please contact CEO Christian A. Strømmen
+ 47 91143948
christian@vuu.tv

About Business Wire

Business Wire
Business Wire



Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Saudi Urban20 Chair Wishes Italy ‘Buona Fortuna’ With the 2021 Urban20 Presidency26.11.2020 14:47:00 CETPress release

TheUrban20 (U20) Chair, His Excellency Fahd Al-Rasheed, President of the Royal Commission for Riyadh City has today wished his Italian counterparts good luck or “Buona Fortuna” as Italy prepares to take up the reins of the 2021 G20 Presidency and the engagement group of cities, the U20. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201126005650/en/ HE Fahd Al-Rasheed, chair of U20 Riyadh 2020 - (Photo - AETOSWire) “The city of Riyadh is immensely proud and honored to have Chaired the 2020 U20. We are proud of the progress we made together as the U20 of 42 cities and 30 think tanks, universities, and multi-lateral entities. We collaborated, innovated and found common ground. We discussed challenges and solutions experienced by cities across every continent. We focused on the common goal of rebuilding better. As we worked to bring urban issues to the fore, a record 39 mayors and representatives of leading cities endorsed the

DEWA Innovation Centre and 800MW 3rd Phase of the Mohammed bin Rashid Al Maktoum Solar Park Inaugurated26.11.2020 14:31:00 CETPress release

HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has inaugurated Dubai Electricity and Water Authority’s (DEWA’s) Innovation Centre and the 800MW third phase of the Mohammed bin Rashid Al Maktoum Solar Park, the largest single-site solar park in the world. The solar park has a planned capacity of 5,000MW by 2030, with investments up to AED50 billion. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201126005645/en/ DEWA Innovation Centre and 800MW 3rd phase of the Mohammed bin Rashid Al Maktoum Solar Park inaugurated (Photo: AETOSWire) HH Sheikh Mohammed bin Rashid Al Maktoum was briefed by HE Saeed Mohammed Al Tayer, MD & CEO of DEWA, about the Innovation Centre, which is a global hub for renewable and clean energy innovation. It supports innovation and creativity in clean and renewable energy, promotes sustainability, develops Emirati talent and enhances the UAE’s com

Leveraging Its Mobile ID, IDEMIA Brings Digital Travel Credentials to Life26.11.2020 14:30:00 CETPress release

Digital Travel Credentials make traveling between airports and airlines a more enjoyable experience and bolsters passenger trust in airport services and systems. On 10-11 November 2020, at the ICAO virtual conference, IDEMIA demonstrated with an airline partner its breakthrough innovation capabilities to present a fully operational solution, bringing DTC to life. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201126005534/en/ (Photo: Buiness Wire) Leveraging its Mobile ID solution and passenger flow facilitation solutions, IDEMIA simulated a passenger DTC for check in and smart boarding. Passengers can speed through all airport touchpoints thanks to fast and ultra-secure biometric identification. IDEMIA’s DTC treat private data with the same security level as for paper passports. “This DTC demonstrator illustrates the innovative capabilities of IDEMIA to perform a highly secure, reliable and smooth identity verification of t

Egle Therapeutics Identifies First Novel Regulatory T-cell Targets in Research Alliance with Takeda26.11.2020 11:30:00 CETPress release

Egle Therapeutics SAS (Egle), an emerging biotechnology company focused on developing first-in class immunotherapies targeting immune suppressor regulatory T-cells (Tregs) for oncology and autoimmune diseases, today announces that it has achieved the first milestone in its strategic research alliance with Takeda Pharmaceutical Company Limited (“Takeda”). In the course of the strategic research alliance that was announced in June 2020, Egle will validate novel tumor-infiltrating regulatory T-cell (Treg) targets against which Takeda will develop potential therapies. Egle has leveraged its unique bioinformatic and translational capabilities to successfully identify targets that will now be pursued under the terms of the alliance. Upon achievement of the target identification, Egle will receive an R&D milestone payment and investment from Takeda. Luc Boblet, CEO of Egle, commented “Reaching this first technical milestone marks our positive progress towards our joint goal with Takeda, of cr

Technology Entrepreneurs Choose Chengdu as Destination and Benefit From the City’s International Business-Friendly Environment26.11.2020 09:23:00 CETPress release

Chengdu has long had an international reputation as a highly livable city. In recent years, Chengdu has also cultivated a business-friendly environment aligned with international standards, making the city fertile soil for enterprise development, especially in the tech sector. XGIMI Technology, a Chengdu-based leading provider of multi-functional smart projectors and laser TVs in China, attributed part of its success to Chengdu’s favorable environment, helping the firm to grow and in 2018 surpass global giants Epson and Sony in the Chinese projector market for the first time. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201126005495/en/ XGIMI Technology Founder Mr. Zhong Bo (Photo: Business Wire) According to data on China’s projector market in the first half of 2020 released by IDC, XGIMI ranked first in terms of shipments and sales, with a market share of 22%. Five XGMI models feature in the top ten projectors by shipmen

Lexon’s Oblio Named as One of TIME’s 100 Best Inventions Of 202026.11.2020 08:57:00 CETPress release

20 years after making the cover of TIME with their flagship Tykho radio, French design brand Lexon is back on the prestigious publication to reiterate its mission to continuously create disruptive, useful and affordable design objects that improve our daily lives. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201125005899/en/ Oblio (Photo: Business Wire) More than just highlighting the groundbreaking French invention, TIME award confirms Oblio’s position as a must-have innovation for today’s world, as it has been crafted in-house primarily as a sleek UV-C sanitizer to prevent the spread of harmful viruses and bacteria that are found on our smartphones, using its built-in UV-C LED technology located on its front interior. UV-C LEDs destroy and eradicate the DNA of microorganisms found in viruses, bacteria, mold, and germs. Capable of fully sanitizing a single surface at a time, Oblio can deliver a 360° disinfection by simply

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom