Fielmann AG
  • Fielmann AG
  • Hamburg

Fielmann Announces Multi-Million Investment in Augmented Reality Leader FittingBox28.11.2018 15:47:12 CET | Press release

Fielmann Ventures GmbH, a wholly-owned subsidiary of Fielmann AG, announced on November 27th that it has subscribed to a capital increase for a 20% equity ownership stake in FittingBox S.A., the world leader in 3D Try-On solutions dedicated to eyewear. This investment is a decisive step in Fielmann’s digitization strategy. Both parties agreed to keep the financial terms of the transaction confidential. Marc Fielmann, CEO, Fielmann AG: “With 13 patents, FittingBox is a global leader in 3D Try-On and fitting technology. Through this investment Fielmann deepens its technological partnership with FittingBox. We jointly pursue the strategic goal of providing customers with a unique experience in an omnichannel world of quality prescription eyewear. Fielmann develops innovative technologies such as a millimeter-exact 3D lens-fitting in order to enable Fielmann quality online. This way we digitize the eyewear industry to the benefit of consumers without compromising on quality.” Thomas Rützel
  • Fielmann AG
  • Hamburg