DreamHack and Elgiganten Announce Record-Breaking Five-Year Partnership30.6.2026 10:00:00 CEST | DreamHack/EFG Nordics | Pressmeddelande
DreamHack, an ESL FACEIT Group (EFG) brand, today announced a historic five-year renewal of its partnership with Elgiganten. This landmark extension secures Elgiganten’s position as the Presenting Partner for DreamHack’s Swedish festivals through 2029, as well as being the Exclusive Retail Partner, marking the longest-running retail partnership in the history of the Swedish gaming and esports market. At a time of rapid evolution within the industry, this half-decade commitment underscores a profound level of stability and mutual trust. This renewal solidifies Elgiganten’s status as the undisputed "Home of Gaming" across the Nordic region. More than a traditional sponsorship, Elgiganten has become woven into the fabric of the DreamHack experience. As both the official Presenting Partner and Exclusive Retail Partner, Elgiganten retains exclusive retail and hardware rights, ensuring they remain the primary destination for the tens of thousands of gamers who descend upon the festival each