Swedish Federation of Wood and Furniture Industry (TMF) at the Stockholm Furniture Fair 2023: Boundless Swedish Design – Swedish export investments in a borderless booth

“We welcome the international audience to the fair by showcasing a number of export successes where Swedish furniture and interior design companies have inspired the international market. Our member companies are circular and innovative pioneers and push the boundaries in every possible way”, says Cecilia Ask Engström, Director Industrial Development at TMF.

Among the seminars that TMF is arranging, topics such as circularity, synergies in the industry and the ambitions and challenges to changing the industry towards a reduced climate footprint, are discussed. In addition, TMF will arrange a tour with the Minister of Foreign Trade, Johan Forssell.

“Despite the pandemic and global challenges, the industry exports roughly 75 percent of its production, so there is a lot for the Minister of Foreign Trade to take with him in his export promotion work”, says Cecilia Ask Engström.

TMF’s talks during the week

TALK: Gathering power in the industry – panel discussion on the Roadmap for a resource-efficient, bio-based furniture and interior design industry

• 7^th of February, 3 PM – 4 PM
  The Victoria Hall, The Stockholm Fair

Together with the Swedish furniture and interior design industry, the Swedish Federation of Wood and Furniture Industry (TMF), Svenskt Trä (Swedish Wood) and Wood Industry (Skogsindustri) have developed a joint roadmap for long-term sustainable development. The plan works toward an increased refinement and use of local bio-based materials with the objective to reduce climate footprint, deepen knowledge and develop products and business models that support circular flows.

On the panel: 

• David Johnsson, CEO, TMF
• Viveka Beckeman, CEO, Skogsindustrierna 
• Anna Ryberg Ågren, Director, Svenskt Trä 
• Linda Elmén, Sustainability Manager, Stockholmsmässan (Stockholm International Fairs)
• Martin Johansson, CEO, STOLAB  
• Robert Petersson, CEO, Kinnarps
• Johan Ingvarsson, CEO, KG-list  
• Tove Sventoft, CEO, SIBAB 

Moderator: Anki Frécon, Skogsindustrierna

 

TALK: The specialist carpenter, the furniture producer and the interior designer – how they create magical environments

• 9^th of February, 1 PM - 1.45 PM
  Swedish Design Movement, C04:27, The Stockholm Fair

How to create the best interior design that solves the needs of the end user while managing to create a high architectural level that is sustainable over time? To succeed, the dialogue between the interior designer, specialist interior carpentry and the furniture manufacturers is essential. What does a good process look like and what are the tips for a great end result in public environments?

Participants: 

• Staffan Johnsson, CEO, Bröderna Perssons Specialsnickeri
• Johan Lindau, CEO, Blå Station
• Anna Harbom interior architect, Strategisk Arkitektur and board member of Sveriges Arkitekters Inredningsakademi (Sweden's Architects' Interior Academy)

Moderator: Sandra Furtenbach, Project Manager Furniture & Interior TMF 

TALK: Circular business despite linear regulations

• 9^th of February, 2.30 PM - 3:15 PM
  Swedish Design Movement, C04:27, The Stockholm Fair

From linear to circular, the green transition creates completely new business opportunities but also challenges when old truths are challenged. The wood and furniture industry has long taken the lead with servicification, function sales and circular manufacturing processes, but regulations and procurement directives are slowing down. Listen to Kinnarp's successful journey Circles of Change about the challenges that have put the brakes on. 

Participants:

• Robin Ljungar, Sustainability Manager, TMF
• Ann Cederwall, Director Global Marketing & Communications, Kinnarps

Moderator: Alexandra Hernadi, Communications Manager TMF

 

The digital platform "Boundless Swedish Design" focuses on the target groups of interior designers, architects, designers and purchasers of furniture for private/public environments. In addition to examples of boundless design on a new website and on Instagram, the theme "Boundless Swedish Design" is highlighted in relation to various design events, including Stockholm Design Week, Stockholm Furniture Fair, London Design Festival, Orgatec in Cologne and Design Week in Milan.

Read more about Boundless Swedish Design at boundlessswedishdesign.com.

Follow Boundless Swedish Design on Instagram: @BoundlessSwedishDesign
Hashtag:#boundlessswedishdesign

 

For more information, please contact:   
- Cecilia Ask Engström, Director Industrial Development at TMF, 070-381 72 06, cecilia.ask.engstrom@tmf.se
- Sandra Furtenbach, Project Leader furniture & interior at TMF and for TMF’s activities at the Stockholm Furniture Fair, 08-762 72 48, sandra.furtenbach@tmf.se
- Alexandra Hernadi, Communications Manager at TMF, 070-916 94 30, alexandra.hernadi@tmf.se