Backlight Announces New Organizational Structure with Two Divisions: Backlight Creative and Backlight Streaming
Backlight, a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle, today announced a new organizational structure featuring two new divisions: Backlight Creative and Backlight Streaming. Backlight Creative includes the customers, products and teams from ftrack, iconik and Celtx, while Backlight Streaming includes the same from Zype and Wildmoka.
Since acquiring multiple fast-growing media technology brands starting in 2021, Backlight has operated as a holding company with each acquisition largely being run as independent business units. Backlight’s new divisional structure aligns complementary teams and products around shared target markets, media workflows and customers, with the goal of driving innovation, customer success and continued growth.
“This new divisional org structure will enable Backlight to better serve our rapidly growing customer base with larger, aligned teams and differentiated, integrated solutions,” said Ben Kaplan, president and CEO of Backlight. “The complementary nature and strategic synergies of our different acquisitions were central to Backlight’s original strategy and have been proven out over the past 18 months. The entire Backlight team is excited about the value that this new organizational structure will drive for our customers.”
Backlight Creative provides award-winning creative collaboration software including secure and efficient media management, production tracking, and integrated review and approval tools. Creative and video teams in film, TV, gaming, agencies and their clients rely on Backlight Creative’s iconik, ftrack and Celtx product lines to streamline creative workflows and deliver their visions accurately, on time and on budget.
Media technology veteran Mike Green has been named the Divisional CEO of Backlight Creative after serving as Backlight’s Chief Growth Officer since September 2021. Prior to joining Backlight, Green held executive strategy, marketing and corporate development positions at Brightcove, as well as executive and management positions at Comcast, Collecta and Kaboose (now Disney). Green holds degrees from Brown University and Columbia Business School.
Backlight Streaming delivers leading cloud-native solutions for OTT streaming, video management, clip creation, hyper-distribution, and monetization from its Zype and Wildmoka product lines. Leading media publishers, content providers and broadcasters rely on Backlight Streaming’s full stack software solutions to ingest, transform, manage, distribute, and monetize live and on-demand video to connect content owners to all marketplaces globally.
Ed Laczynski and Cristian Livadiotti, both co-founders and CEOs of Zype and Wildmoka respectively, are now Divisional co-CEOs of Backlight Streaming. The two CEOs have a fundamental understanding of what the Zype and Wildmoka product lines can do together, while remaining completely modular, complementary and flexible. Both Laczynski and Livadiotti co-founded and led their companies prior to their acquisitions by Backlight in 2021.
Laczynski has more than 20 years of technology leadership experience having worked with companies like IPG/McCann-Erickson, and Datapipe (now Rackspace). Laczynski holds a degree from New York University. Livadiotti has 20 years of experience in the media and telecom domains, setting up ventures, projects and organizations both in startups and large multinationals environments. He holds degrees from École Polytechnique and Télécom Paris.
About Backlight
Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle - from creation through monetization. Backed by $200M in funding from PSG, Backlight has acquired six leading media software companies since launching in 2021. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight’s two divisions: Backlight Creative and Backlight Streaming. Backlight Creative provides award-winning software solutions for secure and efficient media management, production tracking and creative collaboration including iconik, ftrack and Celtx. Backlight Streaming delivers leading cloud-native solutions for OTT streaming, hyper-distribution and monetization from Zype and Wildmoka. For more information visit backlight.co.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230207005524/en/
Contact information
Kiní Schoop
VP, Corporate Communications
media@backlight.co
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
BitGo yn Sicrhau Cymeradwyaeth OCC i Drosi i Fanc Ymddiriedolaeth Genedlaethol Siartredig Ffederal13.12.2025 02:13:00 CET | Pressmeddelande
Cyhoeddodd BitGo Holdings, Inc. (“BitGo”), y cwmni seilwaith asedau digidol, heddiw fod Swyddfa Rheolwr yr Arian Cyfred (“OCC”) wedi cymeradwyo ei gais i drosi BitGo Trust Company, Inc., cwmni ymddiriedolaeth siartredig De Dakota, i fanc cenedlaethol o'r enw BitGo Bank & Trust, National Association (N.A.). Gyda chymeradwyaeth OCC heddiw o'i drosi, mae is-gwmni Cwmni Ymddiriedolaeth BitGo bellach yn gweithredu fel BitGo Bank & Trust, National Association (N.A.). Bydd BitGo Bank & Trust, N.A. yn gweithredu o dan un gyfundrefn oruchwylio ffederal unffurf, gan ei alluogi i ddarparu'r eglurder, y llywodraethiant, a'r sicrwydd rheoleiddiol y mae sefydliadau'n eu disgwyl gan ymddiriedolwr a reoleiddir yn ffederal. Mae'r gymeradwyaeth hon yn atgyfnerthu safle BitGo fel sylfaen sefydliadol ar gyfer y system ariannol fodern, gan gyfuno goruchwyliaeth ar lefel banc â'r diogelwch, y cydymffurfiaeth, a'r graddadwyedd sy'n diffinio seilwaith BitGo. O dan siarter y banc cenedlaethol, ac yn amodol ar
FIA, Formula 1 Group and All 11 Race Teams Officially Sign the Ninth Concorde Agreement, Securing Strength and Stability for the Sport in Pivotal Five-Year Agreement12.12.2025 17:10:00 CET | Press Release
The Fédération Internationale de l'Automobile (FIA), the global governing body for motor sport and the federation for mobility organisations worldwide, and Formula 1 Group, the Commercial Rights Holder, have today announced the signing of the Concorde Governance Agreement, a crucial contract defining the regulatory framework and governance terms of the FIA Formula One World Championship until 2030. This follows the announcement in March that the 2026 Commercial Concorde Agreement had been signed by all the teams and Formula 1 Group. Together, these agreements constitute the ninth Concorde Agreement, representing a major step forward in the professionalisation and global development of the sport. First introduced in 1981, the Concorde Agreements are designed to promote sporting fairness, technological innovation and operational excellence, and align all key stakeholders around a shared vision for structured governance and continued growth of the sport. Each iteration of the Concorde Agr
Anabranch Capital Management, LP supports relisting of SmartCraft ASA to Nasdaq Stockholm12.12.2025 16:26:00 CET | Press Release
Reference is made to the stock exchange announcement by SmartCraft ASA ("SmartCraft" or the "Company") on 1 December 2025 regarding the contemplated relisting of SmartCraft from Euronext Oslo Børs to Nasdaq Stockholm (the "Relisting") and the announcement of a cross-border merger to effect the Relisting. Funds managed by Anabranch Capital Management, LP (“Anabranch”) intend to vote in favour of the merger plan resolved by the boards of SmartCraft and its Swedish wholly owned subsidiary, SmartCraft Group AB (publ), to effect the Relisting at the Company's extraordinary general meeting planned for January 2025 (the "EGM"). Anabranch intends to vote with all Anabranch shares held at the Record Date for the EGM in favour of the relisting effected by the merger plan. Funds managed by Anabranch currently hold approximately 15.9 million shares in SmartCraft. Disclaimer: The views expressed are those of the authors and Anabranch Capital Management, LP as of the date referenced and are subject
Mohammed Ben Sulayem Re-Elected as President of the FIA12.12.2025 15:49:00 CET | Press Release
The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport and the federation for mobility organisations worldwide, today confirms that Mohammed Ben Sulayem has been re-elected as President of the FIA, following the election of his Presidential List by the General Assembly in Tashkent, Republic of Uzbekistan. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251212213181/en/ President Mohammed Ben Sulayem now begins his second four-year term, having overseen a period of significant renewal and stabilisation for the organisation since his initial election in 2021. Over the past four years, the FIA has undergone a wide-ranging transformation, improving governance, operations and restoring the financial health of the federation. These changes have strengthened the FIA’s position as the world’s governing body for motorsport and the leading authority on safe, sustainable, and affordable mobility.
Capcom’s All-new IP PRAGMATA to Launch on April 24, 2026!12.12.2025 15:00:00 CET | Press Release
Capcom Co., Ltd. (TOKYO:9697) today announced that sci-fi action-adventure game PRAGMATA, a completely new IP, is scheduled for release on April 24, 2026. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251212791950/en/ PRAGMATA Key Art PRAGMATA is a new type of sci-fi action-adventure game mixing puzzle and action elements. In the game, which takes place on the moon in a near-future world, the spacesuit-clad Hugh and android girl Diana cooperate while fighting their way back to Earth. By bringing the title to Nintendo Switch™ 2 in addition to PlayStation®5 system, Xbox Series X|S and PC, Capcom looks to further advance its multi-platform strategy and expand its user base. Moreover, a playable demo of the game will be released first on PC starting today, December 12, to further convey the appeal of the title. The company hopes that players look forward to PRAGMATA, which has already garnered acclaim for its playable demos at
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom