itel Launches Cost-effective Smartphone A60 Across Africa Through In-depth Operator Cooperation

itel, the global leading smart life brand committed to providing affordable and good-quality consumer electronic products, has officially revealed its most cost-effective 4G smartphone A60 across Africa. itel has successfully established solid cooperation relationships with 9 local operators in 17 African countries, including MTN, Orange, Airtel, Vodafone, AirtelTigo, Moov Africa, Telma and Movicel, to provide itel users with more value-for-money offers and an excellent user experience in emerging markets.

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To promote the awareness of A60, the most cost-effective 4G smartphone, itel has actively organized a series of channel marketing activities to maintain client relationships and demonstrate the features of the new product A60. This new member of itel A series, positioned to be a 4G high-speed network smartphone, allows consumers to enjoy a faster and smoother browsing experience with a 6.6" HD+ Waterdrop large screen and 5000mAh high-capacity battery.

In February, 30+ channel meetings were successfully held in 19 countries, such as Nigeria, Ghana, Kenya, Zambia, etc. itel officially announced its friendly cooperation relationship with local operators and introduced the benefits to consumers from purchasing A60 with free SIM cards, free Gigs network spread, and other 4G internet service policy. During the meetings, itel expressed its confidence in the new product A60 and mentioned that they aim to create a new peak of A60 sales together with the local operators!

itel, with its position of a reliable and affordable smart life brand established, has invested heavily in technology upgrades of hardware and software to guarantee a better consumer experience. Additionally, itel's excellent brand ranking performance and operators’ endorsement give this newly launched model A60 a great chance to win the 50USD price range market competition.

About itel

Established over 10 years ago, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, home appliances, laptop and lifestyle products. In Q2 2022, it was ranked No.1 Global Smartphone brand under $100 and No.1 feature phone brand according to IDC Worldwide Mobile Phone Tracker. https://www.itel-life.com/

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Contact information

Willa Cai
shaowa.cai@itel-mobile.com