World Music Day Sensation: KuCoin and French Rapper Naps Merge Crypto and Rap Culture with Viral Smash "C'est carré le S," Attracting 7.5 Million Views

In honor of World Music Day on June 21st, we celebrate the powerful alliance between cryptocurrency and rap culture, as demonstrated by the collaboration between KuCoin, a top global cryptocurrency exchange, and French rapper Naps. This partnership highlights the growing influence of crypto in the pop culture scene, particularly in France, where Naps' latest music video featuring KuCoin's brand placement has gone viral, amassing over 7.5 million views and sparking a new cultural phenomenon.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230621499556/en/

The Evolution of Crypto and Rap Collaborations

The fusion of crypto and rap music videos can be traced back to the early days of Bitcoin's rise in popularity. Rap artists, known for their avant-garde approach and exploration of emerging trends, quickly embraced the potential of cryptocurrencies. In 2013, rapper 50 Cent famously became one of the first artists to accept Bitcoin as payment for his album, recognizing its disruptive nature and aligning it with his own brand.

Rap music, originating from marginalized communities and serving as a platform for expressing social issues and inequality, found common ground with cryptocurrencies, which promised financial inclusivity and challenged traditional financial systems. In this ever-evolving creator economy, artists worldwide are discovering innovative ways to connect with their audiences and redefine their creative journeys. The rising interest in cryptocurrencies has led numerous talented musicians to delve into new opportunities for financial growth and artistic expression by incorporating crypto investments and themes into their work. As the Web3 movement gains momentum, creators are now embracing a more equitable ecosystem that empowers them to take control of their own destinies.

Crypto and Pop Music Collaboration in France

On World Music Day, we recognize the growing presence of crypto in French pop culture, as exemplified by Naps' latest music video subtly integrating KuCoin's brand placement. This collaboration reflects the global popularity of cryptocurrencies and resonates deeply within the societal context of France, where rap music serves as a powerful voice for the disenfranchised.

The Future Role of Crypto in French Culture

The collaboration between crypto and rap culture in France opens up exciting possibilities for the future. With cryptocurrencies gaining mainstream recognition, they have the potential to become a catalyst for positive change within the cultural scene, empowering artists and communities and challenging existing power structures.

The convergence of crypto and rap culture represents a profound shift in the cultural and financial landscape, exemplifying the power of collaboration between seemingly disparate realms. In France, the integration of cryptocurrencies within pop music, exemplified by Naps' music video, serves as a mirror to the country's societal challenges and the spirit of the rap movement.

As the influence of crypto continues to grow, its impact on the cultural scene in France will become increasingly pronounced. By empowering artists and communities and challenging existing power structures, cryptocurrencies have the potential to reshape the future of both finance and culture, ushering in a new era of inclusion and creative expression.

Crypto Making A Comeback in French Pop Music

KuCoin's notable appearance in the music video of the hit single "C'est carré le S '' by renowned French rapper Naps, featuring Gazo and Ninho, showcases the evolving relationship between the crypto industry and pop culture. The song, which debuted in the first week of May, swiftly soared to the top of France’s SNEP Top Singles chart, captivating listeners with its infectious beats and captivating lyrics.

"The collaboration between KuCoin and Naps demonstrates the growing synergy between crypto and popular culture, reflecting the increasing acceptance and adoption of digital assets worldwide across all kinds of investors," said KuCoin, Managing Director, Alicia Kao."KuCoin's appearance in this high-profile music video highlights our commitment to innovation and our ability to connect with a diverse range of individuals across cultural boundaries. As the 'People's Exchange,' we strive to provide a seamless platform for people from all walks of life to engage with digital assets, empowering them to explore the possibilities of the digital financial ecosystem. By supporting the creator economy, we believe that bear markets present opportunities to build stronger communities and foster innovation in the crypto space."

To further engage with their users on World Music Day, KuCoin is launching a crypto meme contest on their social media where users stand a chance to share 1,000 USDT by creating funny crypto-themed memes using any scene in Naps' music video. More details are available on KuCoin's Twitter and Instagram.

For more information about KuCoin and its services, please visit www.kucoin.com.

About KuCoin

Launched in September 2017, KuCoin is a global cryptocurrency exchange with its operational headquarters in Seychelles. As a user-oriented platform with a focus on inclusiveness and community action reach, it offers over 700 digital assets and currently provides spot trading, margin trading, P2P fiat trading, futures trading, staking, and lending to its 27 million users in 207 countries and regions.

In 2022, KuCoin raised over $150 million in investments through a pre-Series B round, bringing total investments to $170 million with Round A combined, at a total valuation of $10 billion. KuCoin is currently one of the top 5 crypto exchanges according to CoinMarketCap. Forbes also named KuCoin one of the Best Crypto Exchanges in 2023. In 2022, The Ascent named KuCoin the Best Crypto App for enthusiasts.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230621499556/en/

Contact information

For media inquiries, please contact: media@kucoin.com