Bloomreach Partners with Fellow MACH Alliance Member Talon.One to Deliver Headless and Personalized Customer Journeys
Bloomreach, the platform fueling limitless e-commerce experiences, and Talon.One, an all-in-one loyalty and promotion software for enterprises, today announced they have partnered to empower marketers and elevate their personalization capabilities. This integration will add a host of new features for Bloomreach Engagement users, including the ability to build more targeted audiences, further personalize recommendations and promotions, and develop stronger loyalty features. Both Bloomreach and Talon.One are also principal members of the MACH Alliance and are committed to developing open and agile technology systems.
"We are excited to announce our partnership with Bloomreach, which strategically enhances our commitment to building enterprise value through product and partnership,” said Christopher Mills, Chief Revenue Officer, Talon.One. “This partnership brings together two market leaders in the MACH alliance to benefit both our customers and the ecosystem overall."
Talon.One is a leading global promotion and loyalty solution that is scalable without the use of coding. Through its partnership with Bloomreach, Talon.One will provide business users with a more precise way to bolster their targeting and engagement strategy, ultimately driving sales and increasing average order value. From a single dashboard, the integration combines Bloomreach’s powerful CDP and Talon.One’s Promotion Engine to help marketers power seamless and personalized experiences for their customers.
With the speed and scale of AI-optimization, Bloomreach combines customer and product data and empowers businesses to leverage an omnichannel approach to deliver seamless customer journeys. For businesses using Talon.One’s promotional capabilities or loyalty and rewards management, the integration will help them unlock a new level of growth. Through the partnership, brands will be able to integrate incentives and loyalty messaging into Bloomreach Engagement communication, and in return drive more sales and increase loyalty program uptake. Refurbed, an online marketplace for refurbished technology, recently integrated Bloomreach and Talon.One. Both solutions allow Refurbed to create highly customizable and engaging customer experiences, which contribute to both an uptick in retention and substantial business growth.
“The seamless integration of these tools has not only simplified our workflow but also enabled us to craft highly tailored and engaging customer experiences,” said Florian Pirron, CRM Manager, Refurbed. “By harnessing Bloomreach’s CDP and CEP capabilities alongside Talon.One’s versatile promotion management, we’ve been able to connect with our customers on a deeper level, driving retention and ultimately boost business growth.”
''Bloomreach is thrilled to announce our partnership with Talon.One,” said Anand Subbiah, VP, Technical Alliances & Ecosystem Platform, Bloomreach. “Talon.One is an enterprise all-in loyalty and promotion engine that will enable the creation of targeted, personalized and customized marketing promotions with Bloomreach Engagement leveraging customer data, AI, and analytics. As both are part of MACH and Google Cloud, we have a remarkable game changer within the ecosystem to help merchants across our real-time customer journeys.”
Learn more about the integration of Bloomreach and Talon.One here.
About Bloomreach
Bloomreach personalizes the e-commerce experience. It unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; and Content, a headless content management system. The company has multiple AI patents and serves 850+ global brands including: Albertsons, Bosch, Puma, and Marks & Spencer. Visit www.bloomreach.com for more information.
About Talon.One
Talon.One is the most flexible headless promotion and loyalty engine for enterprises. Talon.One lets business users build upon simple rules to offer customizable and engaging incentives, without coding. Talon.One works with global clients like Adidas, Live Nation, Carlsberg, Reebok, Eddie Bauer, and Afterpay to build smarter and more scalable promotions.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230912692142/en/
Contact information
Michelle DeMaio
Bloomreach
Corporate Communications
michelle.demaio@bloomreach.com
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Align Partners Sends Second Public Shareholder Letter to Coway, Urging Announcement of Revised Value-up Plan by January 30, 202615.12.2025 15:54:00 CET | Press Release
Align Partners Capital Management Inc. (“Align Partners”), a shareholder of Coway Co., Ltd. (“Coway”) since 2023 holding more than 4% of the Company’s outstanding shares through funds it manages or advises, announced that it has sent a second public shareholder letter to Coway’s Board of Directors. The letter calls for measures to address the company’s chronic undervaluation and enhance shareholder value. Align Partners has requested that Coway announce a revised corporate Value-up Plan reflecting these proposals by January 30, 2026. In the letter, Align Partners assessed Coway’s February 2025 plan as insufficient to address Coway’s persistent undervaluation and urged the Board to incorporate seven measures: (1) clear mid-to-long-term valuation and ROE targets with execution plans; (2) clarified and strengthened target capital structure policy; (3) updated shareholder return policy reflecting both the target capital structure policy and new dividend income tax separation regime; (4) en
Marathon Asset Management Provides Junior Capital Financing to EXALTA Group15.12.2025 15:00:00 CET | Press Release
Marathon Asset Management (“Marathon”), a leading global credit manager with more than $24 billion of assets under management, is pleased to announce the closing of a junior capital financing to EXALTA Group (“EXALTA” or the “Company”), a portfolio company of Montagu. Marathon led the financing that supported the formation of EXALTA through the strategic merger of three Montagu-owned companies including Intech, Resolve Surgical Technologies, and Tyber Medical. The transaction marks one of many successful transactions for Marathon’s European Credit business in the healthcare sector, where the firm has a knowledge-based advantage with a dedicated Healthcare Finance business and specialized medical advisory board providing sector insight to middle market companies. EXALTA is a global leader in orthopaedic contract design and manufacturing for spine, trauma, extremities, sports medicine and enabling technology providing comprehensive solutions to OEMs within the medical technology industry
Aurobay Technologies Expands Digital Transformation Partnership With HCLTech to Boost Manufacturing Excellence and Innovation15.12.2025 14:29:00 CET | Press Release
HCLTech, a leading global technology company, and Aurobay Technologies, a division of Horse Powertrain and a global leader in hybrid and low-emission powertrain solutions, have expanded their digital transformation partnership to support Aurobay’s global growth strategy. The expanded partnership establishes HCLTech as Aurobay Technologies’ trusted partner for managing and optimizing SAP, Siemens Teamcenter PLM software and integration services in Sweden and China. This will unlock cost efficiency, operational resilience and digital innovation across Aurobay’s manufacturing and engineering functions by leveraging HCLTech’s flagship service transformation platform, AI Force. The engagement spans core business functions including SAP operations, engineering systems, integration services and mainframe environments, reinforcing Aurobay’s focus on scale, efficiency and seamless operations across global locations. “Horse Powertrain’s division Aurobay Technologies’ digital transformation conti
Applications Now Open for the 5th Cycle of the Mohammed bin Rashid Al Maktoum Global Water Award15.12.2025 14:28:00 CET | Press Release
HE Saeed Mohammed Al Tayer, Chairman of the Board of Trustees of the UAE Water Aid Foundation (Suqia UAE), announced the opening of applications for the 5th cycle of the Mohammed bin Rashid Al Maktoum Global Water Award, offering USD 1 million in prizes. The award seeks to inspire innovative, clean energy–powered solutions for water production, distribution, storage, desalination and purification, supporting global sustainability efforts. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251215897854/en/ HE Saeed Mohammed Al Tayer, Chairman of the Board of Trustees of the UAE Water Aid Foundation (Suqia UAE) - (Photo: AETOSWire) “Since its establishment, Suqia UAE, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has provided clean water to nearly 15 million people in 37 countries worldwide through sustainable development and humanitarian projects.
Novotech Issues White Paper to Help Sponsors Strengthen Early-Phase Oncology Strategy and Execution15.12.2025 14:05:00 CET | Press Release
Novotech, a leading global full-service clinical research organization (CRO) and scientific advisory company, has released a new white paper, Early-Phase Oncology – Clinical Research Landscape and CRO Enablers (2025), offering in-depth analysis of the key drivers shaping early-phase oncology development. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251215843975/en/ With approximately 60% of oncology agents progressing from Phase I to Phase II, but only 3–6% reaching regulatory approval, the paper outlines the factors influencing early-stage success, including trial design, patient selection, and regional development pathways. The paper highlights Australia’s continued position as a global first-in-human (FIH) and early-phase research hub. Its ethics-led review frameworks, which can support trial initiation within roughly 4–8 weeks, combined with established FIH centers, oncology networks, and cost efficiencies, position Au
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom