Centr Enters Competitive Fitness Space as Official Equipment Provider of HYROX
Centr, a health and wellness ecosystem founded by Chris Hemsworth, today announced an all-new partnership with HYROX, the World Series of Fitness Racing, as its new Official Equipment Provider for all races. The partnership marks Centr’s initial entry into the competitive sports space.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231023422267/en/
Beginning in 2024, HYROX races will feature newly designed, custom Centr competition equipment. The new performance line will feature battle ropes, power sleds, one-of-a-kind interlocking bumper weight plates with edge markings to indicate the weight being lifted, pushed, and pulled; 8-edged modified competition kettlebells for optimum grip support, aerodynamics, and weight distribution, as well as sandbags, wall balls and targets, racks and rigs.
“As a brand that is focused on making holistic wellness and fitness as accessible to as many as possible, the partnership with HYROX perfectly aligns with our ethos,” said Andrew Sugerman, CEO of Centr. “HYROX has created a highly regarded competitive fitness platform that is globally accessible, and we’re excited to work with them to bring our innovative approach to product design and premium digital content to their competitions and community.”
The Centr-HYROX competition products are designed with multiple environments in mind. In addition to HYROX competitions, the Centr equipment will be available to affiliate gyms, studios, and home gyms, allowing HYROX competitors the ability to train with the same equipment they will use on race day.
“We designed a competition format that would provide for the healthiest and most complete test of fitness that was accessible to the widest possible population of participants through the rigorous application of Sports Science Principles," said Christian Toetzke, Founder of HYROX. ”This process created a unique need for a range of ultra high quality, varied equipment that we needed to trust to provide a consistent experience for our community across training and competition. Centr has provided that product whilst instinctively understanding the soul of our sport.”
In line with the company’s mission of pairing physical tools with digital resources, Centr will also make its award-winning digital content available to HYROX competitors and develop a custom training program to support race day preparation. Centr’s digital coaching will also help motivate and support ongoing fitness, performance, and well-being beyond race day.
“Similar to Centr’s approach with our current members, we want to provide HYROX competitors with the same tools and resources to power their routines,” added Sugerman. “At Centr, we strive to inspire everyone to be the healthiest and happiest version of themselves with the balance of movement, meals and mind. Through our partnership with HYROX, we are also underscoring the importance of motivation to serve as a catalyst across Centr’s brand pillars and hope that this partnership gives them the tools, support, and community to realize their limitless potential.”
The new Centr equipment will make its debut at HYROX competitions in early 2024. For more information on the Centr x HYROX performance line and to get a preview of commercial equipment that will be made available for purchase, please visit https://join.centr.com/hyrox/.
About Centr
Centr is a leading fitness and wellness platform founded by Chris Hemsworth with a mission to empower people to live well by energizing their every day. Inspired by Chris Hemsworth’s team of experts, Centr offers personalized training and tips spanning movement, meals, and mind to fuel members’ daily healthy habits. To further help members achieve their health and fitness goals, Centr is expanding its platform to add transformational in-home fitness equipment and accessories, available at select retailers worldwide. To learn more, visit www.Centr.com.
About HYROX
HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition on earth. HYROX connects the world’s training communities with a sport, a training methodology and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231023422267/en/
Contact information
PRESS CONTACTS:
Centr
Will McClaran
Jack Taylor PR
centr@jacktaylorpr.com
HYROX
Keith Barlow
Fittest PR
hyrox@fittestpr.com
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
IonQ och QuantumBasel förlänger sitt långsiktiga samarbete till nästa generations kvantsystem20.12.2025 21:32:00 CET | Pressmeddelande
IonQ (NYSE: IONQ), världens ledande kvantdatorföretag, tillkännagav i dag ett utökat samarbetsavtal med QuantumBasel, kvantinitiativet vid uptownBasel, Schweiz internationella innovationscampus. Genom det utökade avtalet beviljas QuantumBasel äganderätten till det befintliga IonQ Forte Enterprise-systemet och blir ägare av ett nästa generationens Tempo-system. Det nya avtalet ökar det totala värdet av samarbetet mellan QuantumBasel och IonQ till över 60 miljoner USD samtidigt som IonQ:s roll i Schweiz därigenom förlängs i ytterligare fyra år, t.o.m. 2029. QuantumBasel är IonQ:s officiella innovationscenter i Europa och fungerar som ett nav för europeiska industrier, universitet och forskningsinstitut som vill utforska praktiska kvantdatortillämpningar och få tillgång till IonQ:s senaste storföretagssystem. ”Vårt förlängda samarbete med QuantumBasel utgör en hörnsten i IonQ:s globala strategi”, säger Niccolo de Masi, styrelseordförande och CEO på IonQ. ”QuantumBasel fortsätter att vara
EIG Acquires a 49.87% Stake in Transportadora de Gas del Perú (TgP)19.12.2025 18:42:00 CET | Press Release
EIG, through its managed investment vehicles, acquired a 49.87% equity stake in Transportadora de Gas del Perú S.A. (“TgP”) from Canada Pension Plan Investment Board today. TgP operates Peru’s principal natural gas and natural gas liquids pipelines under a long-term concession, supplying approximately 40% of the country’s power generation. “We are delighted to complete this transaction and embark on the next chapter of our partnership with TgP,” said Matt Hartman, EIG’s Global Head of Infrastructure. “Our priority is to support TgP’s operational excellence and long-term stability, delivering value for customers and stakeholders throughout Peru.” About EIG EIG is a leading institutional investor in the global energy and infrastructure sectors with $24.3 billion assets under management as of September 30, 2025. EIG specializes in private investments in energy and energy-related infrastructure on a global basis. During its 43-year history, EIG has committed over $51.7 billion to the energ
Klarna Partners With Coinbase to Add Stablecoin to Funding Mix19.12.2025 18:00:00 CET | Press Release
Klarna, the global digital bank and flexible payments provider, has partnered with Coinbase to add stablecoin funding to its broad range of traditional sources of funding, which include consumer deposits, long-term loans and short-dated commercial paper. The digital bank plans to raise short-term funding from institutional investors denominated in USDC utilizing Coinbase’s digitally native infrastructure. Adding a USDC-denominated funding source enables Klarna to access USD-like funding directly, tapping into a new pool of institutional investors. “This is an exciting first step into a new way to raise funding,” said Niclas Neglén, Chief Financial Officer, Klarna, “Stablecoin connects us to an entirely new class of institutional investors, and gives us the potential to diversify our funding sources in ways that simply weren't possible a few years ago. This is just the beginning of how digital assets can work alongside our traditional funding sources." Klarna chose Coinbase for this ini
CyberArk Named a Leader in IDC MarketScape: Worldwide Integrated Solutions for Identity Security 202519.12.2025 17:00:00 CET | Press Release
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that it has been recognized as a Leader in the IDC MarketScape: Worldwide Integrated Solutions for Identity Security 2025 Vendor Assessment. CyberArk extends dynamic privilege controls across all identity types with its unified platform, enabling organizations to improve efficiencies and streamline security operations. This IDC MarketScape report notes, “More change has occurred in the identity security marketplace in the past two years than in almost a decade. Vendors are entering a new phase defined by the emergence of intelligence technologies, none of which are specifically defined by any industry standards. Though different by design, the new adjacent IAM offerings are largely focused on improved vulnerability and threat management visibility and automated and predictive attack detection capabilities.” It also notes, “By addressing these evolving identity types within a unified framework, CyberArk enh
New York Liberty and Ant International’s Alipay+ Announce Multiyear Partnership Focused on Empowerment, Sustainability and Youth Development19.12.2025 14:30:00 CET | Press Release
The New York Liberty and Ant International’s Alipay+, a leading cross-border fintech services platform based in Singapore, today announced a multiyear partnership, making Alipay+ an Official Sponsor and Innovation Partner for Sustainability of the New York Liberty. Through this partnership, Alipay+ and the Liberty will jointly support community programs designed to advance community empowerment, environmental sustainability and youth development across New York City. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251219678825/en/ Peng Yang, CEO, Ant International and Clara Wu Tsai, Vice Chair, Brooklyn Sports and Entertainment; Governor, New York Liberty “Our partnership with Alipay+ goes beyond the game,” said Keia Clarke, Chief Executive Officer, New York Liberty. “Together, we are investing in the future of New York—its people, its environment, and its youth. Ant International’s commitment to community empowerment, sustai
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom