PUMA x VIVID VISIONS by Andrew Burgess: a Textile-to-Textile Fashion Experiment
Global sports company PUMA reveals a new collaboration with US upcycler, Andrew Burgess and his brand VIVID VISIONS with the launch of an experimental one-off capsule collection.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231207975265/en/
Global sports company PUMA reveals a new collaboration with US upcycler, Andrew Burgess and his brand VIVID VISIONS with the launch of an experimental one-off capsule collection. (Photo: Business Wire)
Working closely with PUMA, Andrew has created five designs, each crafted entirely from PUMA’s recycled polyester RE:FIBRE fabric. Shot on models in London’s iconic York Hall Leisure Centre, the art direction combines futuristic fashion design with retro sports nostalgia, paying homage to PUMA’s roots, while celebrating the brand and Andrews’ commitment to sustainable textile innovation.
The creative imagery shows the garments repeated over and over – reflecting the infinite possibilities of circular fashion, where old garments are transformed into new ones, again and again.
Andrew, known for his talent in repurposing unwanted and damaged clothes, was inspired by PUMA's factory partners during a visit to Turkey. During his visit, Andrew witnessed first-hand the impressive progress PUMA has made in scaling up circular textile technology and produced his own bespoke RE:FIBRE fabric from recycled polyester garments.
“Seeing the innovation, research, machinery, sustainable practices and production that goes into crafting RE:FIBRE fabric was eye-opening. When I think of garment production, I think of the final sewing stage where the fabric comes together to make the finished product as that’s typically my upcycling process. But learning exactly what goes into breaking down old textiles - that would potentially have otherwise gone to landfill – before they become something new was super interesting.” Andrew says.
The collection itself reflects the beauty of the RE:FIBRE recycling process, with designs that embody the shredded, depolymerised, repolymerised, and reimagined textiles.
Andrew says “My brand VIVID VISIONS is all about blending the past with the future, so working with PUMA to create a one-off collection made from a ‘new’ recycled fabric was pretty cool. The fabric strips on the sleeves represent the RE:FIBRE yarn that’s been spun from the melted polymers, and the cut off trousers and jacket reflect the transformative process that is RE:FIBRE.”
This fashion experiment comes as a result of the ongoing collaboration between PUMA and the US based upcycler, who is part of PUMA’s Voices of A RE:GENERATION – an initiative that aims to improve transparency and conduct greater communication regarding the brand’s sustainability efforts.
The custom PUMA x VIVID VISIONS one-off collection is the final chapter in Andrews’ creative Thread the Loop campaign, a social content series which aims to raise awareness of PUMA’s efforts toward achieving “100% of product polyester used, coming from textile waste”, as PUMA CSO Anne-Laure Descours stated. “Rethinking how we produce garments and experimenting with ways that we can move towards a more circular business model is one of the main priorities of our sustainability strategy.”
Since the launch of the pilot in 2022, PUMA has produced recycled training jerseys for Manchester City, AC Milan, Olympique de Marseille and Borussia Dortmund. This month, PUMA have announced they’ve scaled up the textile recycling innovation. In 2024 official PUMA football replica jerseys* including those for the Euro and Copa América tournaments will be manufactured using RE:FIBRE recycled materials, made from old garments and factory waste rather than only recycled plastic bottles.
Find images and videos of the PUMA x VIVID VISIONS by Andrew Burgess shoot here and watch Andrew’s Thread The Loop Series to learn about his experience with RE:FIBRE in the run-up to the collection, here.
Notes to Editor:
Andrew’s brand, VIVID VISIONS is an upcycling brand built off reusing old textiles to produce unique designs, which we’ve seen supported and displayed by NBA Icons (Jayson Tatum) and US Rappers (A Boogie Wit Da Hoodie).
RE:FIBRE is PUMA's textile-to-textile recycling program, which can transform any polyester material into new garments via a four-step process.
The four-step process of RE:FIBRE sees:
- Collect and Sort: Collecting and sorting textile waste and other previously wasteful materials.
- Shred and Mix: Shredding and mixing the collected materials down to the minimum.
- Dissolve, Filter and Polymerize: Melting down the shredded polyester and ridding them of previous dyes through a chemical recycling process.
- Melt, Spin, Knit and Sew: The melting allows the newly produced polymers to become ready to be spun and sewn into shape to create good as new RE:FIBRE fabric which can be recycled again and again.
*excluding local replicas for Fenerbahçe SK, Shakhtar Donetsk and locally sourced kits.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231207975265/en/
Contact information
PUMA's Corporate Communications, Samantha Du Plessis - samantha.duplessis@puma.com
MSL Communications Agency– pumaglobalteam@mslgroup.com
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
EIG’s MidOcean Energy Completes Acquisition of Interest in Canada from PETRONAS17.12.2025 09:58:00 CET | Press Release
MidOcean Energy (“MidOcean”), a liquefied natural gas (LNG) company formed and managed by EIG, a leading institutional investor in the global energy and infrastructure sectors, today announced the completion of its acquisition of a 20% interest in PETRONAS’ key entities in Canada. The transaction includes a 20% interest in the North Montney Upstream Joint Venture (“NMJV”), which holds PETRONAS’ upstream investment in Canada, and a 20% interest in the North Montney LNG Limited Partnership (“NMLLP”), which holds PETRONAS’ 25% participating interest in the LNG Canada Project. This strategic investment positions MidOcean across the LNG value chain, securing upstream resources and downstream liquefaction through the LNG Canada Project, with around 0.7 MTPA of associated LNG and potential to grow further. RBC Capital Markets acted as financial advisor to MidOcean, and Latham & Watkins acted as legal advisor. About EIG EIG is a leading institutional investor in the global energy and infrastru
Nexo Announces Landmark Crypto Partnership with Tennis Australia for Australian Open and Summer of Tennis17.12.2025 09:00:00 CET | Press Release
Nexo, the premier digital assets platform, has entered a landmark multi-year global partnership with Tennis Australia, becoming the Official Crypto Partner of the Australian Open and the Summer of Tennis, including the United Cup, Adelaide International, Brisbane International, and Hobart International. This agreement marks the first time a digital asset company has partnered with a Grand Slam tournament, affirming Nexo’s prestige, long-term vision, and leadership at the intersection of elite sport and digital assets. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251216497915/en/ Antoni Trenchev, Co-founder, Nexo, noted: “The Australian Open stands at the intersection of excellence and ambition – precisely where Nexo positions itself. Our partnership reflects a shared commitment to disciplined performance and long-term thinking. We are honored to join Tennis Australia in elevating the sport while showcasing the value of int
Jerrod Chong, Yubico ’ s Chief Operating Officer, appointed as acting CEO17.12.2025 08:05:00 CET | Press Release
Yubico (NASDAQ STOCKHOLM: YUBICO), the creator of the most secure passkeys and the leading provider of hardware authentication security keys, today announced that Jerrod Chong, Yubico’s current Chief Operating Officer, has been appointed to serve as acting CEO. Mattias Danielsson will be stepping down from his role as CEO of Yubico. "I am very pleased that Jerrod has accepted the role of acting CEO. With his extensive experience in cybersecurity and twelve years in senior leadership at Yubico, I am confident that he will lead Yubico on a continued path of growth and he will ensure Yubico maintains and strengthens its leading position. On behalf of the board, I also want to extend our sincere thanks to Mattias Danielsson for his hard work and significant contributions to Yubico’s development as a respected leader and colleague over sixteen years. We deeply appreciate his commitment to Yubico over the years," says Patrik Tigerschiöld, Chairman of the Board. "Yubico is entering an excitin
VeritasChain Unveils VAP Architecture, New Auditability Research, and Confirms Submissions to 58 Regulators Globally17.12.2025 08:00:00 CET | Press Release
VeritasChain today unveiled its Verifiable AI Provenance Framework (VAP) architecture, published new research on verifiable audit trails, and confirmed informational submissions to 58 regulatory authorities across 43 jurisdictions. These milestones advance VeritasChain’s mission to establish a global framework for verifiable auditability in AI and algorithmic trading. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251216433807/en/ Map indicates jurisdictions where regulatory outreach or informational submissions have been made as of Dec 2025. Verifiable AI Provenance Framework (VAP) VAP is a layered assurance architecture designed for independent verification of AI decision-making. It is not a single product, but a framework defining how cryptographic evidence and third-party verification interoperate across diverse systems. The architecture records decision-to-execution events as immutable audit trails, facilitating regulat
Outpost24 Secures New Investment to Scale its Exposure Management and Identity Security Solutions17.12.2025 08:00:00 CET | Press Release
Outpost24, a leader in exposure management and identity security, today announced a new investment from Vitruvian Partners to fuel its next phase of global growth. This significant new funding will accelerate innovation across the company's platform, with a focus on integrating AI capabilities to optimize how security teams identify and neutralize critical vulnerabilities. The only European vendor recognized as an overall leader in the 2025 KuppingerCole Leadership Compass Report for Attack Surface Management, Outpost24 delivers a distinct approach to cyber defence that empowers security teams to gain a complete understanding of their digital and human risk landscape. Last week, Outpost24 announced the acquisition of Infinipoint, a specialist in device identity, posture validation, and secure workforce access. The acquisition marks the company's entry into the Zero Trust Workforce Access market and lays the foundation for its identity security division, Specops, to offer a unified appr
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom