Mary Kay Inc. Announces Expansion Into Denmark, Strengthening Its Commitment to Women's Empowerment in Scandinavia
Mary Kay Inc., a global beauty brand renowned for its commitment to female empowerment and entrepreneurship, is thrilled to announce that its products will now be sold in Denmark. This strategic move marks a significant milestone in Mary Kay's mission to enrich women's lives across the globe. With this launch, Mary Kay products are now available in all the Scandinavian and Nordic markets in partnership with Lesley Cosmetics, Mary Kay’s authorized distributor in Scandinavia.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240502841084/en/
Mary Kay Inc., a global beauty brand renowned for its commitment to female empowerment and entrepreneurship, is thrilled to announce that its products will now be sold in Denmark. Denmark, known for its strong focus on gender equality and women's rights, stands as one of the most egalitarian societies in the world, ranking third in the EU on the Gender Equality Index. (Photo: Mary Kay Inc.)
Denmark, known for its strong focus on gender equality and women's rights, stands as one of the most egalitarian societies in the world, ranking third in the EU on the Gender Equality Index1. The country’s demand for innovative opportunities for women is ever-present. The availability of Mary Kay products in the Danish market promises to offer exciting, new prospects for female entrepreneurship and empowerment through its unique business model.
Mary Kay Europe President Tara Eustace expressed her excitement about the introduction of Mary Kay products into a new country. “The expansion into Denmark not only represents an amazing growth strategy in Europe but also reaffirms our commitment to providing women with unparalleled opportunities for empowerment and entrepreneurship. We are excited to partner with Lesley Cosmetics to introduce Danish women to our high-quality products and the unique Mary Kay business opportunity. Together, we look forward to building a strong community of independent beauty consultants in Denmark and supporting them in achieving their goals.”
"The essence of Mary Kay's vision has always been to offer women unparalleled opportunities for personal and professional growth,” said Carl Henric Wallblom, CEO of Lesley Cosmetics. “I am confident that Danish women will embrace Mary Kay's high-quality skincare and color cosmetics, and more importantly, the chance to achieve their entrepreneurial dreams without compromising their personal and family lives. Mary Kay's visionary business model is more relevant today than ever before, and I'm excited to see its impact on families in Denmark.”
The official grand opening in Denmark, attended by 750 guests, was a spectacular and historic evening for Mary Kay, Lesley Cosmetics, and the many women who have eagerly awaited the products and opportunity. Click here to watch the Mary Kay Beauty Beyond Borders video.
Mary Kay's legacy of enriching women's lives for over 60 years continues to inspire and pave the way for future generations. With its cutting-edge skincare and color cosmetics, Mary Kay is set to make a significant impact in Denmark, empowering women to pursue their dreams and achieve success on their own terms.
About Mary Kay
Then. Now. Always. One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. That dream has blossomed into a global company with millions of independent sales force members in more than 35 countries. For 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com, find us on Facebook, Instagram, and LinkedIn, or follow us on X (formerly Twitter).
1 Source: European Institute For Gender Equality (2023). Retrieved from: https://eige.europa.eu/gender-equality-index/2023/country/DK.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240502841084/en/
Contact information
Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or media@mkcorp.com
About Business Wire
Business WireSubscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
REPLY: MLFRAME REPLY Integrates a New Approach to Analysis and Modelling of Knowledge Bases to Create and Specialise Conversational Models17.5.2024 09:39:00 CEST | Press release
During the annual Reply Xchange event, dedicated to innovation and new technologies, Reply introduced the latest release of MLFRAME Reply, a generative artificial intelligence framework for managing heterogeneous knowledge bases. The new version incorporates a novel approach to analysing and modelling the knowledge bases used to create and specialise generative AI-based conversational models. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240517546613/en/ MLFRAME Reply Integrates a New Approach to Analysis and Modelling of Knowledge Bases to Create and Specialise Conversational Models (Photo: Reply) This innovative knowledge management approach allows the development of more advanced conversational models, capable of sustaining intricate conversations and recognising relationships between similar concepts in the knowledge base, without the need for specific training on these connections. Furthermore, applying MLFRAME Reply t
EnerSys Secures Energy Storage Product of the Year Award17.5.2024 09:30:00 CEST | Press release
EnerSys(NYSE: ENS), the global leader in stored energy solutions for industrial applications, has secured the 2024 Energy Storage Product of the YearAward at the Electrical Review and Data Centre Review Excellence Awards. EnerSys was also shortlisted for the Energy Storage / UPS Project of the Year and Data Center Power Project of the Year Awards. This recognition is a testament to the Company’s commitment to excellence, innovation, and sustainability in industrial and utility energy storage and power management. As a leader in energy-efficient technologies, EnerSys is dedicated to providing its customers with the most reliable, secure, and sustainable power for their operational needs. The Electrical Review & Data Center Review Excellence Awards recognize innovative energy solutions that demonstrate a commitment to excellence in electrical engineering and power systems, as well as sustainability by reducing energy consumption and lowering carbon emissions. PowerSafe® SBS XL 2V battery
FPT Software Named A Representative Vendor In the 2024 Gartner ® Market Guide For Public Cloud Managed And Professional Services, Asia/Pacific17.5.2024 08:15:00 CEST | Press release
FPT Software, a leading global technology company, has been listed in the Gartner Market Guide for Public Cloud Managed & Professional Services in the Asia Pacific region for the year 2024. This marks the third consecutive time that FPT Software has earned this recognition. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240516483434/en/ (Graphic: Business Wire) Get access to the 2024 Gartner® Market Guide For Public Cloud Managed And Professional Services, Asia/Pacific here. The public cloud services market is experiencing rapid growth, with end-user spending projected to increase between 22% and 24% from 2024 to 2027, according to Gartner. This growth is particularly evident in the Asia/Pacific region, where there has been a notable rise in the presence of public cloud managed service providers. FPT Software has been listed among 13 Representative Vendors that offer public-cloud-managed and professional services for at leas
Trade in Counterfeit Goods Market Set to Reach €1.67 Trillion in 2030 – Corsearch17.5.2024 00:00:00 CEST | Press release
Corsearch, leading provider of brand protection and trademark solutions, has today shared research predicting that the size of the global trade in counterfeit goods could reach €1.67 trillion by 2030, a 75% increase from that of 2023 and a growth 3.6 times higher than predicted for the global economy over the same period.1 Corsearch calculations estimate that counterfeits accounted for 3.3% of global trade in 2023, and will grow to 5% by 2030 - meaning €1 in every €20 spent globally on products could be spent on counterfeit goods. The total displaced economic activity from counterfeiting in 2022 – namely the cost to brands and manufacturers – totalled €1.02 trillion, resulting in a loss of €162 billion to worldwide sales tax revenue, impacting up to 5.4m jobs.2 In addition to the negative global economic impact of counterfeiting, fake products have a damaging effect on the reputation of brands, reducing customer trust and risking consumer safety. Corsearch has recognised the need for a
BYD Launches Its First Pickup Truck BYD SHARK in Mexico16.5.2024 18:56:00 CEST | Press release
On May 14, BYD launches its first pickup truck, BYD SHARK, in Mexico. Positioned as a new energy intelligent luxury pickup, BYD SHARK features the DMO Super Hybrid Off-road Platform, representing the latest addition to BYD's product portfolio. This model, developed for the global market, marks BYD's first global product launch outside of China, promising to redefine the global plug-in hybrid pickup market with advanced technology and diverse user-centric features. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240515345632/en/ (Photo: Business Wire) The product launch, themed Hybrid Power, Wild Spirit, showcased an immersive display of innovative intelligent experiences and all-terrain extreme off-road scenarios, transforming into a 'technological theme park' brimming with exploratory fun and interactions. With over 1000 guests in attendance, the event witnessed the debut of BYD SHARK. Stella Li, Executive Vice President of
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom