Business Wire

BYD Launches Its First Pickup Truck BYD SHARK in Mexico


On May 14, BYD launches its first pickup truck, BYD SHARK, in Mexico. Positioned as a new energy intelligent luxury pickup, BYD SHARK features the DMO Super Hybrid Off-road Platform, representing the latest addition to BYD's product portfolio. This model, developed for the global market, marks BYD's first global product launch outside of China, promising to redefine the global plug-in hybrid pickup market with advanced technology and diverse user-centric features.

This press release features multimedia. View the full release here:

To view this piece of content from, please give your consent at the top of this page.

(Photo: Business Wire)

The product launch, themed Hybrid Power, Wild Spirit, showcased an immersive display of innovative intelligent experiences and all-terrain extreme off-road scenarios, transforming into a 'technological theme park' brimming with exploratory fun and interactions. With over 1000 guests in attendance, the event witnessed the debut of BYD SHARK.

Stella Li, Executive Vice President of BYD and CEO of BYD Americas, stated, "As a global leader in new energy technology, BYD remains committed to crafting innovative solutions for users worldwide. With the introduction of our inaugural new energy pickup, BYD SHARK, we're poised to redefine the conventional fuel pickup landscape through advanced technology, providing users with a lifestyle characterized by boundless opportunities. BYD is now ushering in the era of the global new energy pickup."

Harness the Power of Design to Create Personalized and Functional Pickup Trucks
As a mid-to-large size pickup, BYD SHARK boasts a wheelbase of 3,260 millimeters, with a wheelbase ratio of 59.7%, ensuring a spacious and opulent riding experience. Guided by BYD Design Director, Wolfgang Egger, the vehicle's design draws inspiration from sharks, seamlessly blending futuristic technology with raw power. The vehicle features full-length LED lights at the front, reminiscent of a shark’s open mouth, exuding a fierce and captivating presence. Its side proportions, marked by fluid body lines, mirror the graceful movement of a shark through deep waters. At the rear, a through-type tail light, inspired by a shark’s tail fin, elegantly underscores the fusion of natural and technological aesthetics.

The interior design is created by Michele Jauch-Paganetti, BYD Interior Design Director, drawing inspiration from spaceship consoles. Boasting a 10.25-inch LCD instrument panel and a 12.8-inch adaptive rotating screen, BYD SHARK's cabin sets a new standard for functionality and modern ambiance. Moreover, the rear row seats, featuring a 27-degree recline angle, revolutionize the conventional design of pickup rear tows, delivering a blend of comfort and luxury technology within its intelligent cockpit.

Utilize New Energy Tech to Enhance the Versatility and Reliability of Pickup Trucks
The DMO Super Hybrid Off-road Platform, a core technology of BYD SHARK, stands as a revolutionary innovation, seamlessly combining rugged off-road capability and safety features with the comfort of an SUV, all while maintaining impressive energy efficiency. This technology innovatively integrates a non-load-bearing frame designed for hybrids, the world’s first longitudinal EHS drive assembly, Cell to Chassis (CTC) technology, rear-wheel drive assembly designed for pickup trucks, and double-wishbone independent suspension at the front and rear end, perfectly balancing performance and comfort.

In terms of power, BYD SHARK, with its dedicated rear-drive powertrain, EHS electric hybrid system, and a 1.5T high-power engine, reaches a peak power of over 430 horsepower, equivalent to a 4.0L V8 engine. Its acceleration from 0 to 100 kilometers is in only 5.7 seconds, far surpassing other models in its pickup category.

Moreover, harnessing the prowess of intelligent electric AWD, BYD SHARK can precisely adjust the torque distribution between its front and rear wheels in milliseconds, aligning with the optimal adhesion coefficient across diverse road surfaces. The robust power combined with precise electronic control marks a paradigm shift from conventional fuel-based AWD systems, delivering a heightened level of reliability and ease to pickup users seeking off-road adventure.

Also, the DMO technology aids pickups in transcending the conundrum of elevated energy consumption and environmental pollution. Compared to other fuel-powered pickups in its class, the BYD SHARK achieves a 40% reduction in fuel consumption, even when operating at low battery levels, reshaping the perception of pickups as high-energy consumption vehicles.

Additionally, as a plug-in hybrid model, BYD SHARK, boasting dual fuel and electric power modes, attains remarkable endurance. Garnering a comprehensive cruising range of 840 km under the NEDC conditions, alongside a pure EV endurance of 100 km, it effortlessly accommodates urban commuting and interstate travel.

Beyond its exceptional performance and driving experience, BYD SHARK prioritizes supreme safety. Integrating the ultra-high safety Blade Battery and a high-strength steel frame through CTC technology, it ensures robust protection. The Blade Battery functions both as an energy unit and a structural component, fortifying both battery and vehicle safety with multi-layered defense. Moreover, a 22% increase in body torsional rigidity significantly enhances handling and stability, bolstering reliability on challenging off-road terrain.

BYD SHARK boasts a front and rear double-wishbone independent suspension system, balancing driving agility and passenger comfort to provide an unmatched driving and riding experience. Built upon the DM super hybrid technology architecture, the motor-driven mode encompasses over 80% of the comprehensive working conditions, allowing a serene and smooth journey.

Furthermore, BYD SHARK offers enhanced expandability and more extensive modification opportunities for every user’s individual needs. With the VTOL (vehicle-to-load) function, the vehicle transitions into a "mobile power station", catering to a myriad of outdoor power demands and scenarios, thus amplifying convenience and enjoyment for pickup enthusiasts.

Leverage Smart Tech to Improve the Sophistication and Convenience of Pickup Trucks
Led by intelligent technology, BYD SHARK's intelligent cockpit can integrate with a vast and diverse ecosystem. Empowered with voice control capabilities, users can effortlessly manage driving modes, adjust air conditioning settings, control music playback, and execute other intelligent operations through simple voice commands, greatly enhancing driving convenience and comfort.

With BYD Cloud Service, users can remotely manage their vehicles via mobile devices, easily enabling personalized settings such as pre-activating the air conditioning and adjusting seat ventilation and heating. Moreover, BYD SHARK introduces NFC digital key technology, allowing users to access the vehicle without a physical key, using only a smartphone or other intelligent devices, thereby enhancing the intelligent new energy vehicle experience.

The application of the head-up display feature guarantees that drivers have constant access to crucial driving information, thus notably enhancing driving safety. Furthermore, the vehicle incorporates a 540-degree ultra-wide-angle panoramic view camera, enabling the driver to observe the surroundings and underside of the vehicle, simplifying path selection during off-roading.

Ushering in the Global New Energy Pickup Era with BYD SHARK
Leveraging over two decades of profound expertise in the realm of new energy automobiles, the new energy intelligent luxury pickup BYD SHARK emerges as a beacon of sustainability and technology, setting new standards in the new energy pickup sector. In the upcoming future, BYD SHARK will land in more countries and regions, delivering a revolutionary driving encounter to global users.

BYD has consistently embraced a development philosophy rooted in the "technology-based, innovation-oriented" principle. Guided by its globalization strategy, BYD is accelerating the popularization of new energy automobiles across numerous countries. Currently, its new energy vehicle footprint now covers over 80 countries and regions, including Japan, Germany, Australia, Brazil, and the United Arab Emirates, making great achievements in various markets and leading the wave of technological innovations in the global automobile industry.

About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 80 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. It has witnessed in recent years significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology, e Platform 3.0, CTB Technology, e⁴ Platform, BYD DiSus Intelligent Body Control System, and DMO super hybrid system. The company is the world's first carmaker to stop the production of fossil-fueled vehicles on the EV shift and has remained top of new energy passenger vehicle sales in China for 10 years in a row.

For more information | BYD |

To view this piece of content from, please give your consent at the top of this page.

Contact information

Asia-Pacific: Liya Huang +86-755-8988-8888-69666

Europe: Penny Peng +31-102070888

North America: Frank Girardot +1 213 245 6503

Latin America: José Miranda +56 9 96443906

Brazil: Pablo Toledo +19 3514 2554

Middle East and Africa: Nikki Li +86-755-8988-8888-62319

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Negative Emotions High Across Countries in Conflict in Greater Europe25.6.2024 06:01:00 CEST | Press release

In 2023, Ukraine was engulfed in war, while a new clash erupted between Israel and Hamas in the European sphere of influence. The Gallup Global Emotions 2024 report reveals the emotional toll of these conflicts. The report offers a snapshot of Gallup’s latest measurements of people’s positive and negative daily experiences. The findings are based on nearly 146,000 interviews with adults in 142 countries and areas in 2023. While global negative emotions dipped for the first time in a decade and positive emotions rebounded to their pre-pandemic highs, many of the world’s conflict zones remained bleak. After Oct. 7 Attacks, Israel Vaulted to Top 10 in Negative Emotions Israel, surveyed by Gallup two weeks after the Oct. 7 Hamas attacks, made the top 10 list of countries with the worst Negative Experience Index scores for the first time, at 47. In 2022, Israel ranked among the countries with the lowest scores in the world on this index. Fueling this low score, Israelis saw massive increase

DNP Achieved Over 85% Repulpability for High Barrier Paper Mono-Material Sheet25.6.2024 03:00:00 CEST | Press release

Dai Nippon Printing Co., Ltd. (DNP, TOKYO:7912) has successfully updated the materials and processing methods used in a proprietary mono-material sheet for packaging product to achieve over 85% repulpability1. This press release features multimedia. View the full release here: Image of updated packaging employing paper mono-material sheet (Photo: Business Wire) In 2022 we developed an environmentally friendly packaging sheet with high barrier properties2 that prevents the transmission of oxygen and water vapor as packaging materials for food, cosmetics, and medical products. At the same time, the use of mono-material paper facilitated increased recyclability. Development In recent years, as an indicator of eco-friendliness in the recyclability of paper packaging, efforts have been witnessed in Europe and the United States to improve the recycling effect of paper as a renewable resource, by increasing the repulpability to more th

China Hi-Tech Fair Gearing up for Its 26th Edition on November 14 in Shenzhen25.6.2024 02:00:00 CEST | Press release

China Hi-Tech Fair (CHTF), a large-scale international event and China's premier tech show showcasing innovative technologies and products, will kick off its 26th edition on November 14-16, 2024 at Shenzhen World Exhibition & Convention Center under the theme "Technology Leads Development, Industry Integrates Fusion". Covering an exhibition area of 400,000m2, CHTF 2024 is expected to attract over 5,000 exhibitors and 500,000 attendees from more than 100 countries and regions. This year, the event will feature 20 top fast-growing sectors, including China’s Leading Heavy Equipment, Top Tech Industry Chains, Clean Energy, High-end Machinery Manufacturing and Low-altitude Economy & Aerospace, etc. About 150 activities will be held concurrently. Leveraging Shenzhen's role as an international innovation center, CHTF has become an important gateway for China's high-tech sector to connect with the international community, and a top-level platform empowering tech companies to elevate their glob

Merck Provides Update on Phase III TrilynX Study in Locally Advanced Head and Neck Cancer24.6.2024 22:35:00 CEST | Press release

Merck, a leading science and technology company, today announced the discontinuation of the Phase III randomized TrilynX study evaluating xevinapant plus chemoradiotherapy (CRT) in patients with unresected locally advanced squamous cell carcinoma of the head and neck (LA SCCHN). The decision follows a pre-planned interim analysis performed by the study’s Independent Data Monitoring Committee, which found that the trial would be unlikely to meet its primary objective of prolonging event-free survival. Top-line safety data were overall compatible with the chemo-radio sensitizing properties of xevinapant. The company will conduct an in-depth review of the data and will share the results in a peer-reviewed forum. LA SCCHN has proven to be a difficult-to-treat form of cancer. CRT has remained the standard of care for decades, despite multiple studies designed to improve outcomes with new treatment approaches, including multiple immunotherapy trials. “We sincerely thank the patients, caregiv

Verimatrix To Showcase Mobile App Protection Platform at OWASP Events in Lisbon and San Francisco24.6.2024 17:45:00 CEST | Press release

Regulatory News: Verimatrix, (Euronext Paris: VMX, FR0010291245), the leader in powering the modern connected world with people-centered security, today announced its participation in two leading events organized by the Open Worldwide Application Security Project (OWASP). The following conferences will showcase the award-winning Verimatrix Extended Threat Defense (XTD) mobile app security solutions: OWASP Global AppSec Lisbon 2024 – June 24-28, 2024 Lisbon Congress Centre – Lisbon, Portugal OWASP Global AppSec San Francisco 2024 – September 23-27, 2024 Hyatt Regency San Francisco – San Francisco, California Bringing together those tasked with ensuring proper security for apps, the associated enterprise, as well as their app users, OWASP events serve as leading venues to illustrate the value and differentiation that comes with proactively deploying mobile app protections. Verimatrix XTD mobile app security solutions quickly a

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
HiddenA line styled icon from Orion Icon Library.Eye