news aktuell GmbH

Football mania in Hamburg: the harbour once again serves as the backdrop for a stunning container installation to mark the first match day of UEFA EURO 2024

Dela

Hamburg, 11 June, 2024 – The buzz surrounding UEFA EURO 2024 is palpable across Hamburg. The city is gearing up to welcome the football event of the year with a visually captivating container installation at the heart of Hamburg’s iconic harbour, spectacularly showcasing the first match day of the group stage. From now until 18 June, locals and visitors to the Hanseatic city can admire the installation at O’Swaldkai, an eye-catching spectacle visible from the Elbphilharmonie Hamburg Plaza, HafenCity Hamburg and on harbour tours.

Football mania in Hamburg: the harbour once again serves as the backdrop for a stunning container installation to mark the first match day of UEFA EURO 2024
Football mania in Hamburg: the harbour once again serves as the backdrop for a stunning container installation to mark the first match day of UEFA EURO 2024

UEFA EURO 2024 kicks off on 14 June 2024 and Hamburg is set to mark the occasion with a grand event. A container featuring the official UEFA EURO 2024 logo alongside 24 containers painted with the national flags of the participating countries will be stacked in six towers, representing the 12 international matches being played on the first match day. The entire installation will be approximately 45 metres wide and 10 metres high. O’Swaldkai, managed by UNIKAI Lagerei- und Speditionsgesellschaft mbH, provides the ideal backdrop for this spectacle. Already in December 2023, the Final Draw of UEFA EURO 2024 was recreated here in real time in a unique live scenario that attracted global media attention.

As a bustling hub of international trade, the Port of Hamburg symbolises the city’s cosmopolitanism and diversity. With its impressive ships, container terminals and shipyards, it epitomises the “Gateway to the World” and is therefore the ideal place to communicate the marketing campaign for UEFA EURO 2024 under the theme “Hamburg. Great Things Start Here”. The current installation, coinciding with the start of the tournament, captures this essence and spotlights Hamburg as a venue for one of the world’s biggest sporting events.

“The container installation in the heart of the city is an impressive example of the creativity and enthusiasm for football that Hamburg and UEFA EURO 2024 share. With this image, we want to showcase to Europe and the world that great things are happening in Hamburg and its harbour,” says Patrick Esume, Host City Ambassador Hamburg. “We invite all residents and visitors to experience this unique attraction and share in Hamburg’s passion for football. However, for us, the tournament doesn’t end with the first match day or the group stage,” adds the celebrated Hamburg American football legend and Commissioner of the European League of Football. “For the knock-out phase, we’ve come up with something very special and even bigger.”

Hamburg is looking forward to the summer of football
Hamburg is ready to host the world and celebrate a memorable football festival. The campaign once again presents the waterfront metropolis as a proud Host City of UEFA EURO 2024 and a fan hotspot in the north. Five matches will be played at Hamburg’s Volksparkstadion, each expected to draw around 50,000 spectators. The action kicks off with Poland versus the Netherlands on 16 June, followed by Croatia versus Albania on 19 June, Georgia versus the Czech Republic on 22 June and the Czech Republic versus Turkey on 26 June. The excitement will culminate with a thrilling quarter-final match in the Elbe metropolis on 5 July.

Further information on the UEFA EURO 2024 in Hamburg: www.hamburg-travel.com/euro2024

Images of the installation can be found here: https://cloudnine.jvm.de/s/LDCzW4cjDgRAw5c

Press contact
Host City Hamburg Media Team
Hamburg Marketing GmbH 
Konstantin Muffert
Phone: +49 40 41 11 10 - 628
Mobile: +49 162 73 83 911
E-mail: konstantin.muffert@marketing.hamburg.de

As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers’ PR content on www.presseportal.de, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.

Följ news aktuell GmbH

Abonnera på våra pressmeddelanden. Endast mejladress behövs och den används bara här. Du kan avanmäla dig när som helst.

Senaste pressmeddelandena från news aktuell GmbH

The highlight of the year on the high seas: Mein Schiff 7 is christened in the Kiel Fjord24.6.2024 10:29:09 CEST | Press release

Hamburg, 23 June 2024. The wait is over: Mein Schiff 7 was christened yesterday in Kiel Bay by godmother Fenia Kalachani, who has been an environmental officer on board the Mein Schiff fleet since 2020. The event culminated in a drone show and fireworks, showcasing the feel-good ship against the backdrop of Kiel. The spectacular images projected from Mein Schiff 7 into the night sky were clearly visible from afar, especially to visitors of Kiel Week and Mein Schiff fans on the Kiellinie promenade. Guests of Mein Schiff 7 were eagerly anticipating the event on the high seas. Then, shortly after sunset, the time had finally come: Wybcke Meier, CEO of TUI Cruises, opened the official christening ceremony on the pool deck to mark the naming of Mein Schiff 7. The guests were treated to an impressive ensemble performance, led by dancer and choreographer Chris Cross, which invited them to dream and sent them to “seventh heaven”. A spectacular drone show with 400 drones also provided unforgett

Toni Kroos becomes Marc O'Polo Testimonial12.6.2024 10:11:39 CEST | Press release

Stephanskirchen, June 12th 2024 Toni Kroos, Germany’s most successful footballer and one of the best in the world, becomes the new menswear testimonial for Marc O'Polo. The aim of the collaboration is to strengthen the relevance of menswear for the casual lifestyle brand, generating new customers, increasing brand desirability, and sustainably increasing growth in the menswear category. The collaboration kicks off with the Fall/Winter 2024 campaign, which will appear in all Marc O'Polo countries and at all touch-points from the end of August, 2024. The communication strategy includes a broad-based, wide-reaching media campaign. This will be the biggest menswear activation in Marc O'Polo's history. As a long time player for the world’s biggest club, Real Madrid, and star of the German national team, Toni Kroos is the most successful German footballer of all time. His tremendous athletic performance, maximum perfection and outstanding quality on the pitch have helped him to achieve the h

Highly successful showing at drupa makes HEIDELBERG confident about prospects for financial year 2024/202511.6.2024 09:03:38 CEST | Press release

Targets for financial year 2023/2024 achieved – sales and adjusted EBITDA margin stable at € 2.4 billion and 7.2 percent respectively Free cash flow excluding special items at highest level for over ten years Incoming orders recover thanks to drupa printing trade show Collaboration with Canon in growing industrial inkjet printing sector Outlook for FY 2024/2025 – sales and EBITDA to match previous year’s level despite economic policy uncertainties - Picture is available at AP -

I vårt pressrum kan du läsa de senaste pressmeddelandena, få tillgång till pressmaterial och hitta kontaktinformation.

Besök vårt pressrum
HiddenA line styled icon from Orion Icon Library.Eye