news aktuell GmbH

Toni Kroos becomes Marc O'Polo Testimonial

Share
Toni Kroos becomes Marc O'Polo Testimonial
Toni Kroos becomes Marc O'Polo Testimonial

Stephanskirchen, June 12th 2024

Toni Kroos, Germany’s most successful footballer and one of the best in the world, becomes the new menswear testimonial for Marc O'Polo.

The aim of the collaboration is to strengthen the relevance of menswear for the casual lifestyle brand, generating new customers, increasing brand desirability, and sustainably increasing growth in the menswear category. The collaboration kicks off with the Fall/Winter 2024 campaign, which will appear in all Marc O'Polo countries and at all touch-points from the end of August, 2024. The communication strategy includes a broad-based, wide-reaching media campaign. This will be the biggest menswear activation in Marc O'Polo's history.

As a long time player for the world’s biggest club, Real Madrid, and star of the German national team, Toni Kroos is the most successful German footballer of all time. His tremendous athletic performance, maximum perfection and outstanding quality on the pitch have helped him to achieve the highest levels of recognition and relevance at national and international level.

Outside of his soccer career, Toni Kroos stands for social responsibility with a strong personality through the Toni Kroos Academy and his foundation and is known as a family man. He also has an enormous media reach through his Instagram account, with more than 45 million followers. Thanks to this remarkable overlap in terms of brand values, he is the perfect match for a collaboration with Marc O'Polo.


ABOUT MARC O'POLO

Founded in Stockholm in 1967, Marc O'Polo today stands for a contemporary lifestyle that combines authentic modernity and innovation with a relaxed Scandinavian spirit. The focus is on durable premium quality, sustainable design and responsible action. The versatile product range includes the divisions Marc O'Polo Modern Casual, Marc O'Polo DENIM, Marc O'Polo SHOES, Marc O'Polo ACCESSORIES and the BODYWEAR, BEACHWEAR, EYEWEAR, HOME and JUNIOR licenses. Special Capsule Collections and cooperations with international lifestyle brands complete the portfolio and make statements on the pulse of time.

The products of Marc O'Polo SE, headquartered in Stephanskirchen/Germany, are available in 41 countries through its own online shops. Around 2,300 retail and franchise partners as well as own stores represent the brand nationally and internationally in 60 countries.

Contacts

Albert Fetsch
Group Manager Corporate Communications & Public Affairs
MARC O’POLO SE
HOFGARTENSTRASSE 1 83071 STEPHANSKIRCHEN
T +49 8036 90-1676
M +49 172 8126 416
AlbertFetsch@marc-o-polo.com
WWW.MARC-O-POLO.COM


HEADQUARTERS: STEPHANSKIRCHEN GERMANY
REGISTER COURT: TRAUNSTEIN COMMERCIAL REGISTRY 31384
MANAGEMENT BOARD: MAXIMILIAN BÖCK, SUSANNE SCHWENGER, DR. PATRIC SPETHMANN, MARKUS STAUDE-SKOWRONEK, DR. DIRK SCHNEIDER

Subscribe to releases from news aktuell GmbH

Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from news aktuell GmbH

Med TSS till Turkiet - ett av de mest populära studie-resmålen globalt11.7.2024 10:34:02 CEST | Pressmeddelande

Unika antika ruiner och vidsträckta stränder vid det glittrande havet, pittoreska gamla städer och stor gästfrihet: Allt detta och mycket mer erbjuder Turkiet. Ett verkligen underbart resmål. Och från början en av de viktigaste pelarna i TSS Travel Service Scandinavia breda studieresa-portfolio. Spektakulära höjdpunkter och ett förstklassigt pris-prestandaförhållande bidrar till att efterfrågan på Turkiet-resor hos TSS ökar kraftigt efter corona-krisen. Redan mer än en halv miljon TSS-kunder har kunnat spendera härliga semesterdagar med studieresaarrangören där. TSS-gästerna strövar genom en fantastisk natur och beundrar den extraordinära kulturella mångfalden. De övernattar på utvalda stjärnhotell med bästa komfort - ofta med egen strand vid de exklusiva gratis förlängningarna. Anledningen till att TSS kan glädjas åt den högsta kundnöjdheten i Turkiet beror också på det professionella reseledarteamet. För de är verkliga landkännare med mycket hjärta och förstånd. Det passar perfekt me

Revolutionary Partnership Announced: How Wandarra and PAPACKS® Aim to Turn the Tide on Plastic Waste in Australia10.7.2024 09:10:00 CEST | Press release

Townsville, North Queensland, July 10, 2024 – Wandarra, an innovative ag-tech solutions firm based in Townsville, North Queensland, and PAPACKS®, a global leader in sustainable packaging based in Cologne, Germany, are excited to announce a strategic partnership via a recently executed Memorandum of Understanding (MoU). The parties are currently working together to formalize the Australia-APAC exclusive IP licensing agreement with the target end date intended over the next few weeks. This partnership aims to transform the packaging industry across Australia and the Asia-Pacific, reducing plastic waste and supporting environmental sustainability by leveraging Wandarra’s regional resources and PAPACKS®’ cutting-edge technologies. Wandarra, based in the eco-friendly hub of Townsville near the Great Barrier Reef, capitalizes on its robust and efficient logistics network to distribute innovative hemp-based products. This location underscores Wandarra’s commitment to environmental stewardship

Naumann Foundation opens Human Rights Hub in Geneva / German Federal Minister of Justice Dr. Buschmann: "The brave need support."10.7.2024 09:00:00 CEST | Press release

10.07.2024 Geneva On July 10, the Friedrich Naumann Foundation for Freedom officially opens its Human Rights Hub in Geneva. The Human Rights Hub will be a hub for the promotion of freedom and human rights worldwide. Journalists, lawyers, activists - many are committed to the universal defense of human rights. In doing so, they often put their own freedom or lives at risk. Freedom is not free - it must be defended by liberal societies and single individuals. Dr. Michaela Lissowsky will serve as the hub’s director. Anne Brasseur, former President of the Parliamentary Assembly of the Council of Europe and member of the Board of the Friedrich Naumann Foundation for Freedom: "Geneva is the world capital of human rights and the rule of law. This is where people come together, network, become visible and have their voices heard. All over the world, people are threatened, imprisoned or tortured if they want to express their opinion, argue their case in court or report critically. Standing up f

Quantum Computing startup planqc raises 50 million euro8.7.2024 10:41:46 CEST | Press release

Munich, Germany — planqc, the European leader in digital atom-based quantum computing, proudly announces the securement of €50 million financing. This substantial Series A investment is led by the European Family Office CATRON Holding and the DeepTech & Climate Fonds (DTCF). Additional financial support is provided by Bayern Kapital, the Max-Planck Foundation, further private investors, existing investors UVC and Speedinvest and it includes a non-dilutive grant from Germany’s Federal Ministry of Education and Research (BMBF). Alexander Glätzle, CEO and co-founder of planqc: "This latest investment round is a strong endorsement of our technology as a leading platform for quantum applications. The substantial backing places us in a perfect position to take on global competitors with our 'Made in Germany' quantum computers, targeting an emerging market valued at billions of euros." planqc's unique technology, built on award-winning research at the Max-Planck-Institute for Quantum Optics (

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
HiddenA line styled icon from Orion Icon Library.Eye