JOM Group: The German advertising market will continue its growth in 2025
The JOM Group’s forecast for the German advertising market in 2025 indicates sustained growth of around 3.2 per cent. This means the market is continuing its positive trend for the second consecutive year.
Hamburg, 12 December 2024. The German advertising market has had a good year and 2025 is also expected to continue the progress. Net advertising expenditure in Germany is set to rise by around 3 per cent this year, despite the weak overall economic picture. Even though the economic outlook for the coming year is not set to show much improvement, the JOM Group, an agency for hybrid marketing communication, forecasts that the advertising market will continue its positive progress. JOM experts predict growth of around 3.2 per cent. This brings the total market volume to just over 30 billion euros.
Video advertising and retail media fuel the market
Two major trend themes will make significant contributions to this growth. On the one hand, opportunities in digital moving image advertising continue to develop rapidly. Platforms such as YouTube, Amazon and Netflix and media libraries such as RTL+ and Joyn are seeing their reach increasing significantly. “Younger” platforms such as TikTok are also becoming increasingly popular as advertising environments.
On the other hand, retailers are continuously expanding their range of advertising space in the retail media sector. This is turning out to be one of the growth drivers in the market because it offers a high level of sales proximity and combines the advertising display with the respective retailer’s data.
Outdoor advertising will also be a winner in 2025
Out-of-home advertising has been pursuing the path of digitalisation and data-based targeting of advertising very successfully for years now. Not only has the media category seen double-digit percentage rate growth this year, JOM expects this surge to continue in 2025.
The media experts see advertising expenditure for the TV medium as likely to remain largely constant in 2025. Print media revenues will continue to decline slightly in 2025.
Uncertainties remain
Despite all the positive signals, the upturn’s foundations are not particularly stable. A possible change of government in Germany and the one we are certain is coming in the USA are just two new factors that could influence the advertising economy in Germany, alongside the conflicts in Ukraine and the Middle East. If German companies’ prospects for 2026 do not see significant improvement by the middle of next year at the latest, marketing budgets are likely to come under greater pressure again.
Digitalisation plays into the advertising industry’s hands
“We have an increasingly digitally networked media offering that enables data-based and measurable advertising playout. First of all, this makes advertising more efficient and therefore more attractive for companies. At the same time, the barriers to entry have not risen; on the contrary, they have tended to fall. Smaller companies now have very simple and user-friendly access to advertising bookings via self-booking tools. All in all, this represents huge potential that will have a positive impact on the market,” explains Volker Neumann, Managing Director JOM Group
Contacts
Press contact JOM Group
Shari Luening
phone: +4940278220
mail: shari.luening@jom-group.com
web: http://www.jom-group.com
Subscribe to releases from news aktuell GmbH
Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from news aktuell GmbH
HACKATAO X CRYPTO STAMP ART: AUSTRIAN POST PRESENTS NEW “CRYPTO STAMP ART” WITH SOULBOUND TOKEN AND AUTHENTICITY CERTIFICATE19.12.2024 16:03:11 CET | Press Release
Austrian Post issues its new Crypto stamp art (CSA). The limited special edition by renowned Italian artist duo Hackatao is immortalised and secured on the blockchain and it’s also the first time a Soulbound token has been used as a certificate of authenticity. Crypto stamp art focuses on works by renowned digital artists, making it a coveted collector’s item for crypto investors, art enthusiasts and philatelists. INSPIRED BY AUSTRIAN HISTORY The four motifs are inspired by Austrian history: Empress Sisi and Emperor Franz Joseph – each in a ‘living’ and ‘dead’ version. “In death, we are all equal”: This stamp combines Austrian tradition with modern technology and tells the story of a life full of tragedy, romance, and wanderlust. The animated digital versions come in different rarity grades – from Danube Blue to Imperial Red. Particularly rare digital ‘misprints’ are also hidden in the collection. The physical and digital versions are forever linked by a Soulbound token, making a walle
Management change at X-CAGO: Ingo Kästner takes over the reins19.12.2024 16:00:00 CET | Pressmeddelande
Berlin/Roermond – On 1 January, Ingo Kästner, Managing Director of PMG Presse-Monitor, will also take over the management of X-CAGO. The Dutch company is a leading international specialist for data and content conversion in the international publishing industry. The previous Managing Director and founder, Koos Hussem, will be taking his well-deserved retirement at the turn of the year, but will continue to be available to the company with his expertise.
Good overall result and revenue growth for the ZEISS Group17.12.2024 10:45:00 CET | Press Release
ZEISS Group revenue increased to just under 11 billion euros (10.894 billion euros), (up 8% on the prior year) – EBIT 1,444 million euros (prior year: 1,686 million euros, EBIT margin 13%). Mixed development in the segments. High spend on research and development equivalent to 15% of revenue, more than 46,000 employees worldwide. Increasingly challenging market environment for the direct-to-market segments Strong growth in the Semiconductor Manufacturing Technology segment Outlook requires reinforcement of resilience measures
Climate neutrality: The OECD and EU countries best equipped to lead the way17.12.2024 08:00:00 CET | Press Release
How determined are OECD and EU countries in pursuing the goal of climate neutrality by 2050? A recent monitoring report by the Bertelsmann Stiftung reveals that Sweden, Denmark, Finland and Spain are setting the pace with their effective policy strategies. In contrast, Canada, Australia, Israel, Poland and Hungary need to significantly ramp up their efforts. The analysis compares the effectiveness of national policies in climate protection, energy transition and circular economy practices.
More than half of all young people in the EU feel lonely16.12.2024 08:00:00 CET | Pressmeddelande
Gütersloh, 16.12.2024. Many young adults in the EU share the feeling that they are lonely. Around 57 per cent of young Europeans aged from 18 to 35 feel moderately or strongly lonely, according to a new Bertelsmann Stiftung study entitled “Loneliness of Young People Compared across Europe in 2024.” The data for the EU-wide survey derive from the European opinion research tool eupinions.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom