Gothenburg Pioneers unique Pre-Competition Press Conference New Time: 12.30

In a bold move set to redefine equestrian sports media engagement, Gothenburg—long celebrated for its trailblazing innovations in show jumping—will host the first-ever pre-competition press conference. Scheduled for Saturday, 22nd February at 12:30 in the Gothenburg Media Centre, this groundbreaking event will offer fans and the media a unique opportunity to engage with the sport's top athletes before the high-stakes action unfolds.

Traditionally, equestrian sports have held press conferences after competitions, once the crucial question of “who wins” has been answered. With the final World Cup qualifier in the Western European League taking place on Sunday, 23rd February in Gothenburg—where prestige, history, and World Cup finals qualification hang in the balance—the new pre-competition format flips the script. It enables media and fans alike to ask critical questions and uncover the narratives and data-driven insights that set the stage for what promises to be a historic event.

"Our competition is renowned for its incredible audience, and we are constantly striving to elevate their experience. By providing our audience with exclusive insights, we believe we can make the competition even more exciting!" Tomas Torgersen, Show Director at Gothenburg Horse Show.

Leading the charge is renowned sports entertainment company EquiRatings. With its state-of-the-art predictive analytics and unique ratings systems, EquiRatings will host the press conference, inviting key athletes handpicked for their standout performances and compelling backstories. Known for extracting and sharing the rich data, records, and insights behind the sport, EquiRatings aims to bring fresh narratives and heightened emotions to the fore—delivering an engaging preview of the world's most anticipated show jumping showdown.

“We’re excited to offer fans and the media an entirely new way to experience show jumping,” said Sam Watson, Founder at EquiRatings. “By opening the dialogue before the competition, we’re not only showcasing the talent and anticipation behind the sport but also setting a new benchmark for fan engagement. Gothenburg continues to lead the way in innovation, and this event is a testament to that legacy.”

Media representatives and fans are invited to join this landmark event and witness the unveiling of stories and strategies that could shape the outcome of the competition. Don’t miss your chance to be part of history as Gothenburg once again proves to be at the forefront of equestrian excellence.