RAW Nutrition Joins Forces with The Quality Group in Category-Defining Co-Ownership and Partnership

1.4.2025 15:00:00 CEST | Business Wire | Press Release

RAW Nutrition, the fast growing sport nutrition brand that combines unmatched quality with cutting-edge formulation, today announced its partnership with The Quality Group, the European leader in performance nutrition known for its state-of-the-art product development and uncompromising quality standards. RAW Nutrition, which was recognized in 2024 as the fastest-growing consumer packaged goods company by Inc. 5000, built its reputation by delivering high-performance nutrition trusted by athletes at the highest level, and this strategic partnership allows the company to take that commitment to growth and innovation to the next level.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250401643282/en/

This alliance combines two like-minded companies that emphasize a shared priority of delivering the highest standards in quality and innovation in the nutrition sector. The Quality Group, with its two leading brands, ESN and More Nutrition, brings in its proven expertise in cutting-edge production and quality, supporting RAW Nutrition in sustainably scaling its brand.

Both companies share a strong focus on community and athletes. As part of this shared commitment, Chris Bumstead – Co-Owner of RAW Nutrition, six-time Mr. Olympia, and one of the most recognized names in the fitness world – will be working closely with The Quality Group to share his expertise in developing high-quality products that athletes and everyday consumers can benefit from. Chris’ second brand, BUM Energy – a dynamic energy drink label – will also become part of The Quality Group’s partnership portfolio.

“After many discussions with several global performance nutrition companies, we decided to enter a partnership with The Quality Group given that they understand all the opportunities and challenges that we’re about to face, and have navigated through them extremely successfully,” said Dom Iacovone, RAW Nutrition Co-Founder and CEO. “Going through our process, it was very important to me to find a strategic partner versus one that would just give us the most money. We have big goals at RAW Nutrition to build this brand as big as it can be and cooperating with The Quality Group is the first step to helping us navigate that.”

RAW Nutrition & The Quality Group: A New Chapter

Effective immediately, RAW Nutrition’s CEO and Co-Founder, Dom Iacovone, and co-owner Chris Bumstead will both become co-owners of The Quality Group.

In the coming months, RAW Nutrition will focus on growing their product offering and presence in the US market, reaching current and new consumers in new ways.

"Both RAW Nutrition and The Quality Group are rooted in strong communities,” said Heikki Takala, CEO of The Quality Group. “Just as RAW Nutrition engages and fuels athletes in the US, The Quality Group’s brands ESN and More Nutrition engage and enable a loyal, performance-driven customer base in Europe. This strategic partnership enables us to elevate our commitment to our communities, and we are excited to get to join forces with Dom and Chris Bumstead, who are successful entrepreneurs. Chris is a true global icon in our industry, and we believe this is great news for our community.”

RAW Nutrition and The Quality Group will remain independent partners as they seek to build long-term value for their consumers. Lazard acted as financial advisor and Fredrikson & Byron P.A. acted as legal advisor to RAW Nutrition.

What is RAW Nutrition

RAW Nutrition combines unmatched quality with cutting-edge formulation to provide athletes with the best fuel for peak performance, recovery, and overall well-being.

Product Snapshot:

CBUM Itholate Protein (MSRP $54.99): Formulated by Chris Bumstead himself, this 25g pure whey isolate blend is engineered for lean muscle growth and rapid recovery.
Creatine Monohydrate (MSRP $12.99): Spikes strength, generates muscular power, and improves muscle fullness.
Essential Pre-Workout(MSRP $26.99): A powerhouse formula designed for all lifters from beginner to advanced, packing 4g L-Citrulline for serious pumps and 3.2g Beta Alanine to delay fatigue.
RAW Grass Fed Whey Protein(MSRP: $49.49): Pure, grass-fed whey protein isolate, this high-quality, fast-digestive 25g protein powder supports muscle growth and recovery.
Ready to Drink Protein Shake(MSRP $4.25): Raw Nutrition’s top-selling protein in a ready-to-drink format. 30g micro-filtered, grass-fed protein isolate, no fillers, no dyes—just pure fuel on the go.

To shop RAW Nutrition’s products or to learn more, visit getrawnutrition.com, or follow them on Instagram, LinkedIn, TikTok or YouTube.

About RAW Nutrition

RAW Nutrition is led by Dr. Domenic Iacovone, six-time Classic Physique Mr. Olympia Champion Chris Bumstead, and renowned bodybuilding coach Matt Jansen.Since its inception in 2019, RAW Nutrition has been recognized as the #1 fastest-growing sports nutrition company by Inc. 5000 and was named Brand of the Year by GNC and Vitamin Shoppe. All RAW Nutrition products are made with premium, clean ingredients, free from unnecessary fillers and additives. RAW Nutrition proudly carries the Informed-Sport certification, a mark of excellence that guarantees its products are rigorously tested for prohibited substances.

About The Quality Group

The Quality Group is the leading sports nutrition, supplements and health food company based in Germany. The company operates a unique digital direct-to-consumer & social commerce business model with its own production, logistics and technology. The two brands "ESN" and "More Nutrition" are strongly rooted in their respective communities and offer better-for-you and performance nutrition to help their customers to live a better life and achieve their personal goals. The Quality Group is headquartered in Elmshorn and employs more than 1.200 people. In 2023, the company generated revenues of more than EUR 680 million. The Quality Group is owned by its founders, an experienced management team and CVC Capital Partners, one of the leading Private Equity companies globally.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250401643282/en/

Contacts

Press Contact
Taylor Georgeson
Jack Taylor PR
raw@jacktaylorpr.com

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

SES Announces Results of the Annual General Meeting2.4.2026 16:49:00 CEST | Press Release

SES (the “Company”) held the Annual General Meeting (“AGM”) of Shareholders today in Betzdorf, Luxembourg. Following the recommendations made by the Board of Directors of SES, the shareholders have voted in favor of all resolutions, including the Company’s 2025 annual accounts and the proposed annual dividend of EUR 0.50 per A-share (EUR 0.20 per B-share). The total dividend amount comprises the interim dividend of EUR 0.25 per A-share (EUR 0.10 per B-share), which has already been paid to shareholders on October 16, 2025. The final dividend of EUR 0.25 per A-share (EUR 0.10 per B-share) will be paid to shareholders on April 16, 2026. “I would like to sincerely thank our shareholders for their active engagement, visionary support and continued confidence in SES’ strategy,” said Adel Al-Saleh, CEO of SES. “The outcomes of today’s AGM underscore our shared commitment to a bold multi-orbit approach, with Medium Earth Orbit as the strategic backbone of a dynamically evolving global interco

Forrester: Three Years Into GenAI, Enterprises Are Still Chasing Its True Transformative Value2.4.2026 16:00:00 CEST | Press Release

According to Forrester’s (Nasdaq: FORR) latest report, Accelerate Your AI Voyage, most enterprises are struggling to turn growing AI adoption and investment into measurable business impact. One of the key factors holding businesses back is low artificial intelligence quotient (AIQ) — Forrester’s measure of AI aptitude — with many employees lacking a clear understanding of how to use AI. Other barriers include an overemphasis on productivity-focused use cases, difficulty measuring impact, and siloed adoption within individual functions. While these challenges can leave firms frozen in doubt or indecision, the wait-and-see approach to AI adoption is no longer viable. To unlock AI’s full potential, organizations need to focus on four key areas: Define the business outcomes and success metrics for what they want AI to achieve; identify specific use cases for AI deployment aligned to those business outcomes; establish a structured runway to plan, test, and strategically time the deployment

Andersen Consulting Adds Multiplica2.4.2026 15:30:00 CEST | Press Release

Andersen Consulting enters into a Collaboration Agreement with Multiplica, a digital consulting firm that helps organizations design, build, and scale impactful digital experiences. Founded in Spain with a presence in Latin America and the U.S., Multiplica focuses on user research and discovery, customer experience research, digital strategy, data modeling and analysis, report automation and data visualization, conversion rate optimization, product design, and user experience design. The firm helps organizations accelerate digital transformation by building digital capabilities, teams, and assets that advance expertise across digital products, consulting, and talent development. Multiplica enables clients to forecast emerging trends in digital experience and transform their businesses through enhanced digital channels and customer engagement. “Collaborating with Andersen Consulting represents an exciting opportunity to extend our reach and impact,” said David Boronat, CEO of Multiplica

The LYCRA Company Announces Strategic Partnership on Renewable LYCRA ® Fiber2.4.2026 15:00:00 CEST | Press Release

The LYCRA Company, a global leader in innovative and sustainable fiber solutions for the apparel and personal care industries, today announced the signing of a strategic partnership agreement with Texhong International Group Limited (“Texhong”), one of the world’s largest suppliers of core-spun cotton textiles. Under the agreement, Texhong will exclusively partner with The LYCRA Company to bring Renewable LYCRA® fiber made with 30 percent plant-based content* to China’s core-spun yarn sector. This collaboration aims to accelerate the adoption of bio-derived spandex across the global apparel and textile industry. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260402505834/en/ The LYCRA Company announced a strategic partnership with Texhong International Group for renewable LYCRA® fiber. Pictured at the signing ceremony held in Shanghai (left to right): Jason Wang, Vice President, Asia, The LYCRA Company, and Zhou Xia, Chief O

Brightfin Unifies Brand Following Proven Optics Merger, Delivering a New Standard for Technology Cost Optimization2.4.2026 15:00:00 CEST | Press Release

Brightfin today announced that, following its merger with Proven Optics, the combined company will operate under a single brand: Brightfin. The unified company brings together deep expertise in Technology Expense Management (TEM) and IT Financial Management (ITFM) to help organizations better understand, manage, and reduce total technology spend. Technology spending will exceed $6 Trillion this year, and for most organizations, it remains one of the least understood. CIOs can tell you what they’re spending. Far fewer can tell you whether it’s working. “Over the past several months, we’ve brought these two businesses together around a shared purpose: help enterprise businesses better understand and optimize their technology spend,” said Joel Martins, CEO of Brightfin. “What we are seeing now is a shift. Visibility alone isn’t enough. Teams need to be able to act, tied to real financial outcomes. See Clearly. Spend Better. That is our north star, and that is what our platform is built to

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom