Celonis and Smurfit Westrock Unlock Significant Value by Optimizing Inventory Management with Process Intelligence and AI

Celonis, the global leader in Process Mining and Process Intelligence, today shared the results of an innovative AI-driven solution that is optimizing Smurfit Westrock’s inventory management, unlocking significant value. Enabled by the Process Intelligence Graph and built on the Celonis Process Intelligence Platform, the AI Copilot is a prime example of how Process Intelligence empowers Artificial Intelligence to deliver tangible business impact.

Building on the impressive achievements, Smurfit Westrock is expanding its collaboration with Celonis to optimize additional core business processes across its global operations.

Unlocking AI’s Full Potential Through Process Intelligence

With operations spanning the globe, an inventory with hundreds of thousands of spare part numbers, and a series of recent acquisitions, Smurfit Westrock faced challenges in mastering data inconsistencies, such as duplicate materials, language inconsistencies, and synonym-based descriptions (e.g., “lubricant” vs. “oil”). These issues resulted in unnecessary inventory buildup, procurement inefficiencies (both upstream and downstream), and higher costs.

Using the Celonis Process Intelligence Graph and large language model (LLM)-based analysis, Smurfit Westrock was able to harmonize its master data, creating a foundation for AI-driven inventory management. The impact was immediate and measurable. Within just two months, Smurfit Westrock identified that many purchase orders were raised for spare parts that were already in stock. Additionally, a significant amount of spare parts had remained unused for over eight years. By leveraging the Celonis Process Intelligence platform, the company is now proactively cancelling unnecessary purchases for excess stock and optimizing stock utilization.

The data harmonization layer provided by Celonis also powers an AI Copilot that optimizes spare parts availability for plant engineers. The Copilot identifies the right materials based on real-time inventory, plant location, and purchasing patterns. Equipped with a natural language interface, the Copilot enables users to query inventory across global facilities in their own words—whether by technical descriptions or common industry terms. This eliminates the need for exact part numbers and simplifies the user experience.

“In August 2024, when one of our European plants had a breakdown, the supplier quoted us a significant delay for the supply of a replacement part,” said Brian Dodson, Business Process Improvement Manager and Celonis Center of Excellence lead at Smurfit Westrock. “With Celonis, we were able to find a plant in the region with the needed part and schedule a transfer order in under a day. This enables us to unlock new levels of efficiency, deliver enhanced value to our maintenance teams, and drive sustainability.”

“The ability to harness AI effectively starts with understanding and optimizing the processes that power a business,” said Rupal Karia, Country Leader UKI & MEA at Celonis. “With Celonis, Smurfit Westrock has been able to tackle challenges like duplicate spare parts, unnecessary procurement and inventory inefficiencies, unlocking tremendous value along the way. We are proud to deepen our partnership and continue helping Smurfit Westrock leverage Process Intelligence and AI to drive measurable impact across its global operations.”

Celonis provides Smurfit Westrock with a strategic roadmap for AI implementation, ensuring that automation initiatives are applied where they can deliver the greatest value. By validating AI opportunities based on process efficiency and human intervention requirements, Smurfit Westrock is maximizing the impact of AI on its operations.

Smurfit Westrock aims to expand its use of Celonis to optimize procurement, maintenance, and production processes across Europe, Latin America, and North America.

Learn more about how the partnership between Smurfit Westrock and Celonis went from small beginnings in the company’s European Finance department to being used across the business by 1,000+ users realizing meaningful value each year.

About Celonis

Celonis makes processes work for people, companies, and the planet. The Celonis Process Intelligence Platform, powered by process mining and AI, combines process data and business context to create a living digital twin of the enterprise, connecting people to processes, teams to each other, and AI to the business. Thousands of companies worldwide, including half of the top 200 companies on the Forbes Global 2000, use Celonis to understand their business, optimize operations and drive significant value across the top, bottom, and green lines.

Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

© 2025 Celonis SE. All rights reserved. Celonis and the Celonis “droplet” logo are trademarks or registered trademarks of Celonis SE in Germany and other jurisdictions. All other product and company names are trademarks or registered trademarks of their respective owners.

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