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Ateliere Seeks Extension on Codemill Public Tender Amid Global Trade Uncertainty

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Ateliere Creative Technologies through its subsidiary Ateliere Creative Technologies CM, AB, has engaged with certain principal shareholders of Codemill AB (publ) (“Codemill”) to negotiate the terms of a potential extension to the deadline for fulfilling the tender offer in connection with the Company's proposed acquisition of Codemill. This delay comes as a direct response to the economic volatility and trade instability currently affecting global markets that is beyond the control of the Company.

The Company cited significant challenges stemming from ongoing trade disputes, including increased tariffs, regulatory disruptions, and currency volatility, which have made cross-border transactions and integrations more complex in recent weeks. Recent analyses highlight that small and mid-sized companies are bearing the brunt of these macroeconomic challenges, leading many to delay or reassess international deals.

“The current trade climate has introduced unforeseen complexities into the acquisition process,” the Company said in a statement. “The additional time will ensure all parties can proceed with the transaction thoughtfully and in alignment with strategic goals while accounting for the shifting global landscape.”

If required, the Company will engage relevant Swedish regulatory authorities regarding the acquisition extension.

About Ateliere
Ateliere Creative Technologies is a leading cloud-native media technology company that empowers media companies and content creators to reach consumers on a global scale. Ateliere is part of the AWS Partner Network and AWS Independent Software Vendor (ISV) Accelerate program. The Ateliere suite of SaaS solutions leverages GenAI and incorporates cutting-edge workflows and formats to make the vision for a studio in the cloud a reality. Ateliere Connect™ specializes in AI-powered video intelligence solutions, efficient media workflow orchestration, and scalable, self-serve content distribution. Ateliere Live is a cloud-native live production and editing software platform that enables remote live production without the need for proprietary hardware. Ateliere is built by a team of experts with decades of combined experience at companies such as Amazon, Netflix, and Microsoft.

Important information
The Offer, pursuant to the terms and conditions presented in this press release, is not being made to persons whose participation in the Offer requires that an additional offer document is prepared or registration effected or that any other measures are taken in addition to those required under Swedish law and regulations or otherwise contemplated in connection with the Offer.

This press release and any other documentation related to the Offer are not being distributed and must not be mailed or otherwise distributed or sent in or into any country in which the distribution or offering would require any such additional measures to be taken or would be in conflict with any law or regulation in such country – any such action will not be permitted or sanctioned by the Bidder. Any purported acceptance of the Offer resulting directly or indirectly from a violation of these restrictions may be disregarded.

The Offer is not being and will not be made, directly or indirectly, in or into, by use of mail or any other means or instrumentality of interstate or foreign commerce of, or any facilities of a national securities exchange of Australia, Hong Kong, Japan, Canada, New Zealand, Schweiz, South Africa or the US. This includes, but is not limited to facsimile transmission, electronic mail, telex, telephone, the internet and other forms of electronic transmission. The Offer cannot be accepted, and shares may not be tendered in the Offer by any such use, means, instrumentality or facility of, or from within Australia, Hong Kong, Japan, Canada, New Zealand, Schweiz, South Africa or the US, or by persons located or resident in Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland, South Africa or the US. Accordingly, this press release or any other documentation related to the Offer are not being and should not be mailed or otherwise transmitted, distributed, forwarded or sent in or into Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland, South Africa or the US, or to any Australian, Hong Kong, Japanese, Canadian, New Zealand, Switzerland, South African or US persons, or any persons located or resident in Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland, South Africa or the US.

Any purported tender of shares in the Offer resulting directly or indirectly from a violation of these restrictions will be invalid and any purported tender of shares made by a person located in Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland, South Africa or the US, or any agent, fiduciary or other intermediary acting on a non-discretionary basis for a principal giving instructions from or within Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland , South Africa or the US will be invalid and will not be accepted. Each person who holds shares and participates in the Offer will certify to not being an Australian, Hong Kong, Japanese, Canadian, New Zealand, Switzerland, South African or US person, not being located or participating in the Offer from Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland, South Africa or the US and not acting on a non-discretionary basis for a principal that is an Australian, Hong Kong, Japanese, Canadian, New Zealand, Switzerland, South African or US person, or that is located in or giving order to participate in the Offer from Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland, South Africa or the US. The Bidder will not deliver any consideration relating to the Offer to Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland, South Africa or the US.

This press release is not being, and must not be, sent to shareholders with registered addresses in Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland, South Africa or the US. Banks, brokers, dealers and other nominees holding shares for persons in Australia, Hong Kong, Japan, Canada, New Zealand, Switzerland, South Africa or the US must not forward this press release or any other document related to the Offer to such persons.

The Offer, the information and documents contained in this press release are not being made, and have not been approved, by an authorised person for the purposes of section 21 of the Financial Services and Markets Act 2000, as amended (the “FSMA”). The communication of the information and documents contained in this press release to persons in the United Kingdom is exempt from the restrictions on financial promotions in section 21 of the FSMA on the basis that it is a communication by or on behalf of a body corporate which relates to a transaction to acquire shares in a body corporate and the object of the transaction may reasonably be regarded as being the acquisition of day to day control of the affairs of that body corporate within article 62 (Sale of body corporate) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005.

This press release has been published in English. In the event of any discrepancy in translated versions, the English version shall prevail.

Forward-looking information
Information in this press release relating to future events or circumstances, including information regarding future results, growth and other projections as well as benefits of the Offer, are forward-looking information. Such information may generally, but not always, be identified by the use of words such as “anticipates”, “expects”, “believes”, or similar expressions. By its nature, forward-looking information involves risk and uncertainty, because it relates to events which depend on circumstances that may occur in the future. Due to several factors, of which a number of them are outside the Bidder’s control, there are no guarantees to that actual results will not materially differ from the results expressed or implied by the forward-looking information. Any such forward-looking information only applies as per the date it was given and the Bidder do not have any obligation (and undertake no such obligation) to update or revise it, whether as a result of new information, future events or otherwise, except as required by applicable laws and regulations.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250409567469/en/

Contacts

Investor contact:
Email: legal@ateliere.com
Phone: +1-800-921-4252

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