Henrik Jönsson’s Love Letter to Europe (and Champagne)

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The Champagne industry is one of Europe’s crown jewels. But like many other sectors, it’s struggling with the weight of Brussels bureaucracy. Champagne enthusiast Henrik Jönsson travels to France to meet the producers and learn how this iconic beverage is made — an unique European craft shaped by generations of hard work, deep expertise, constant innovation, and respect for tradition.

Henrik Jönsson and EPHI’s series The Fall or Rise of Europe? continues.

The Champagne market today generates €7.3 billion annually, and the number is expected to keep rising. The French themselves consume 43% of the bottles, with the rest exported. The top importing countries are the United States, followed by the United Kingdom, Japan, Germany, and Italy.
And Champagne can only legally be produced in the French region of the same name.

As we’ve shown in earlier episodes, the EU is increasingly undermining some of Europe’s finest industries—those associated with luxury and sophistication: fine food, fast cars, and now Champagne.

In the final episode of The Fall or Rise of Europe, Henrik Jönsson heads into the vineyards to discover how this legendary drink is made—and what exactly the EU holds against it.

About the Series
New episodes are released every Wednesday at 18:00 on the YouTube channel.

In this series, Swedish YouTuber Henrik Jönsson travels to Brussels for a raw and honest examination of the consequences of EU policy on growth, employment, and security.

The Fall or Rise of Europe? is EPHI and Henrik Jönsson’s first venture targeting an English-speaking audience, and their second collaboration following the successful production 100%. In the series, Jönsson interviews prominent thinkers and politicians. The executive producer is Marie Söderqvist, CEO of EPHI.

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Ferdinand Ruelle-Dudel and Henrik Jönsson
Ferdinand Ruelle-Dudel and Henrik Jönsson
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Céline Vallois and Henrik Jönsson
Céline Vallois and Henrik Jönsson
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Richard Juhlin
Richard Juhlin
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Marie Söderqvist och Henrik Jönsson
Marie Söderqvist och Henrik Jönsson
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Henrik Jönsson.
Henrik Jönsson.
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