Schibsted

Podme announces audiobook launch in Sweden and Finland

15.5.2025 09:38:30 CEST | Schibsted | Press Release

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Podme is expanding its audio offering to include audiobooks, launching in Sweden and Finland at the end of June. The move is a strategic and customer-driven step that builds on Podme’s existing strengths in premium audio and comes in direct response to strong interest from the brand’s more than 350,000 paying subscribers.

Podme expands its audio offering – launching audiobooks in Sweden and Finland in June as part of its new Premium Total subscription.
Podme expands its audio offering – launching audiobooks in Sweden and Finland in June as part of its new Premium Total subscription.

“Our surveys show that our subscribers are not only interested in, but also willing to pay for a combined service with podcasts and audiobooks. So this expansion is really a direct response to what our users are asking for”, says Martina Göransson, CEO, Podme.

"As part of Schibsted, we are also contributing to a broader ambition: to build the leading media destination in the Nordics. With a growing focus on audio and video across the group, Podme plays a key role in expanding the audio landscape in a sustainable way," she constinue.

The new audiobook offering will be available through a new subscription plan called Premium Total, priced at: (pls note, only add local price to the local PM)

  • 189 SEK/month in Sweden

  • 19.99 EUR/month in Finland

Premium Total includes 100 hours of audiobooks per month (Fi)/ unlimited access to audiobooks (SE), along with Podme’s full library of premium, ad-free podcasts. 

Local section - which will include

  • Publishing collaborations

  • Content offering i.e. catalog of high-quality titles across a range of genres, suitable for our podcast customers. etc. 

  • Quote from country manager

Final section

The audiobook offering will be fully integrated into the existing Podme app, offering our premium customers a seamless listening experience.

Sweden and Finland will be the first markets to launch the new audiobook experience, reflecting local regulatory conditions. Podme is actively exploring opportunities to introduce audiobooks in Norway later this year, which remains a key market for Podme.

For further information, please contact:
Hedvig Engnell, Marketing Manager, Podme Sweden. Phone: 070-363 53 92. Email: hedvig@podme.com.
 

Keywords

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Contacts

Independent Journalism – That’s our business

Schibsted Group includes some of the strongest media brands in the Nordics, including VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Aftonbladet, Svenska Dagbladet, Omni, and Podme.

Every day, nearly seven million people turn to our editorial media to stay informed, engaged, and entertained through text, audio, images, and video. The trust of our users is crucial to us. To maintain this trust, we prioritise truth, verifiability, and transparency.

Our 2,700 employees are based in Oslo, Bergen, Stavanger, Stockholm, Helsinki, Krakow, and Gdansk. We rely on all of them to succeed, through close collaboration across editorial teams, product and technology environments, and subscription and advertising units.

What began as Christian Schibsted's small printing business in Christiania (now Oslo) in 1839 has grown into one of the leading media companies in the Nordics. For nearly two centuries, our journalism has empowered people, built communities, exposed abuses of power, and strengthened democracies. Our democracies depend on independent journalism. That’s our business.

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