Business Wire

iFIT Inc. Announces the Launch of its Science Council to Advance Personalization and Fitness Innovation

Share

iFIT Inc., a global leader in intelligent, personalized fitness, is proud to announce the formation of the iFIT Science Council, a pioneering initiative designed to integrate cutting-edge scientific insights into the company’s product development, content strategy, and member experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250528148121/en/

New advisory council of leading scientists will guide iFIT’s platform, integrating fitness insights and wellness technology for science-backed workouts.

Composed of leading experts across wellness disciplines, the Science Council will further elevate iFIT’s leadership in personalized fitness and holistic health solutions. The inaugural members of iFIT’s Science Council include members of the medical and science community who specialize in a range of focus areas including longevity, women’s health, cognitive performance, and sleep: Dr. Darshan Shah, Mona Sharma, Louisa Nicola, Dr. Michael Breus, Dr. Duncan French, Dr. Vonda Wright, and Dr. Rangan Chatterjee.

Expert Council to Drive Fitness Innovation

By leveraging the latest findings in health and human performance, the Council will help iFIT deliver fitness innovation that is firmly grounded in science while remaining accessible and engaging for consumers.

“Health and wellness journeys are deeply personal—each of us starts from a different place, but we’re unified by a common goal: to live healthier lives,” said Kevin Duffy, CEO of iFIT. “The challenge is knowing where to begin, how to adapt, and what truly works. With rapid advancements across exercise science, physiology, and health optimization, we now have powerful tools to guide these journeys. The iFIT Science Council allows us to translate that science into actionable, everyday routines—making the fundamentals of fitness more accessible, personal, and impactful for millions of members around the world.”

Integrating Biomarkers and Wellness Tech

A core focus of the council is to bridge the gap between high-level health science and everyday workouts. The advisors will help iFIT interpret and apply insights from fields like exercise physiology, metabolism, and genetics into its product development. For example, iFIT plans to integrate deeper biometric tracking and biomarker fitness insights into its platform – leveraging data such as heart-rate variability, recovery metrics, and other health signals – to further customize each user’s workout plan. By infusing iFIT’s interactive training programs with this data-driven approach, the Science Council will enable the company to refine how workouts adapt in real time to an individual’s performance and wellness profile.

“One-size-fits-all workouts are a thing of the past. By harnessing real biomarker data and the latest scientific research, we can tailor truly science-backed workouts to each individual,” said Dr. Darshan Shah, iFIT’s Chief Medical Advisor. “The Science Council brings together leading minds in sports medicine, nutrition, and technology to transform our approach to connected fitness. Together, we’ll help iFIT members to achieve better results through personalized, evidence-based training.”

The establishment of the iFIT Science Council reinforces the company’s commitment to continuous innovation, empowering users to achieve their health and fitness goals through scientifically-backed insights and technology-driven personalization.

To experience iFIT’s science-driven, personalized workouts first-hand or learn more about the iFIT platform, visit www.iFIT.com.

iFIT Inaugural Science Council Members

Dr. Darshan Shah – Chief Medical Advisor, Longevity & Health Optimization Expert

Dr. Darshan Shah is a board-certified surgeon, longevity specialist, and founder of Next Health—the world’s largest health optimization and longevity clinic. With over 20,000 surgical procedures to his name, Dr. Shah shifted his focus to preventive health after reversing his own autoimmune disease and losing 50 pounds through lifestyle changes. A graduate of Harvard Business School and Singularity University, he now leads innovation in biomarker-driven wellness and personalized health protocols. ​

Mona Sharma – Holistic Nutritionist & Wellness Strategist

Mona Sharma is a globally recognized nutritionist and wellness entrepreneur known for integrating Ayurvedic principles with modern science. As the founder of Xicama™ and host of the “Rooted in Wellness” podcast, she has transformed the lives of high-profile clients—including Will Smith and Julianne Hough—by creating personalized health strategies that blend nutrition, mindfulness, and lifestyle practices.

Louisa Nicola – Neurophysiologist & Cognitive Performance Coach

Louisa Nicola is a neurophysiologist and founder of Neuro Athletics, a consulting firm that optimizes brain performance for elite athletes in the NBA, NFL, and MLB, as well as Wall Street executives. A former professional triathlete, she combines neuroscience with athletic training to enhance cognitive function, utilizing EEG scans, lab tests, and cognitive assessments. Louisa is also the host of “The Neuro Experience” podcast, where she explores brain health, longevity, and peak performance. ​

Dr. Michael Breus – Clinical Psychologist & Sleep Medicine Expert

Dr. Michael Breus, known as “The Sleep Doctor,” is a double board-certified clinical psychologist and sleep specialist. One of only 168 psychologists worldwide to pass the Sleep Medicine Boards without attending medical school, he has authored best-selling books like “The Power of When.” Dr. Breus has been a prominent media figure, sharing his expertise on platforms such as The Today Show, Dr. Oz, and Oprah, and served as the sleep expert for WebMD for 14 years.

Dr. Duncan French – High-Performance Sport Scientist

Dr. Duncan French is the Senior Vice President of the UFC Performance Institute, bringing over 20 years of experience in elite sports performance. He has coached athletes across more than 40 professional and Olympic sports, including roles as Director of Performance Sciences at the University of Notre Dame and Technical Lead for Strength & Conditioning at the English Institute of Sport. Dr. French is renowned for his expertise in strength and conditioning, training transfer, and performance optimization. ​

Dr. Vonda Wright – Orthopedic Surgeon & Women’s Health Advocate

Dr. Vonda Wright, MD is a pioneering orthopedic sports surgeon, researcher, an expert in human performance, longevity, and an authority in women's health. Dr Wright is a frequent media and conference expert, and her science-based approach is changing the lives of millions in mid-life. Dr Wright’s compelling messages and no-nonsense delivery not only informs but inspires action, encouraging athletes and active people of all ages and skill levels to reclaim their health and thrive at every stage of life. Dr Wright practices orthopaedic surgery in Lake Nona Florida and is the founder and CEO of Precision Longevity. Her latest book, UNBREAKABLE, will be released in August of 2025.

Dr. Rangan Chatterjee – Functional Medicine Expert

Dr. Rangan Chatterjee is a Professor of Health Communication and Education at Chester Medical School and is known for his ability to simplify complex health information and inspire people to make positive changes in their lives. He hosts the most listened to health podcast in Europe 'Feel Better, Live More' which has had over 300 million listens to date and has published 6 #1 Sunday Times Bestselling books which have sold over 1 million copies worldwide. He is the only doctor globally to have successfully reversed type II diabetes, fibromyalgia, panic attacks, IBS and menopausal symptoms using only nutrition, lifestyle & mindset approaches on primetime TV, on his wildly successful BBC show ‘Doctor In The House’, which has been broadcast in over 70 countries around the world.

About iFIT Inc.

iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250528148121/en/

Contacts

Media
Edelman for iFIT
iFIT@edelman.com

(c) 2024 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

IonQ och QuantumBasel förlänger sitt långsiktiga samarbete till nästa generations kvantsystem20.12.2025 21:32:00 CET | Pressmeddelande

IonQ (NYSE: IONQ), världens ledande kvantdatorföretag, tillkännagav i dag ett utökat samarbetsavtal med QuantumBasel, kvantinitiativet vid uptownBasel, Schweiz internationella innovationscampus. Genom det utökade avtalet beviljas QuantumBasel äganderätten till det befintliga IonQ Forte Enterprise-systemet och blir ägare av ett nästa generationens Tempo-system. Det nya avtalet ökar det totala värdet av samarbetet mellan QuantumBasel och IonQ till över 60 miljoner USD samtidigt som IonQ:s roll i Schweiz därigenom förlängs i ytterligare fyra år, t.o.m. 2029. QuantumBasel är IonQ:s officiella innovationscenter i Europa och fungerar som ett nav för europeiska industrier, universitet och forskningsinstitut som vill utforska praktiska kvantdatortillämpningar och få tillgång till IonQ:s senaste storföretagssystem. ”Vårt förlängda samarbete med QuantumBasel utgör en hörnsten i IonQ:s globala strategi”, säger Niccolo de Masi, styrelseordförande och CEO på IonQ. ”QuantumBasel fortsätter att vara

EIG Acquires a 49.87% Stake in Transportadora de Gas del Perú (TgP)19.12.2025 18:42:00 CET | Press Release

EIG, through its managed investment vehicles, acquired a 49.87% equity stake in Transportadora de Gas del Perú S.A. (“TgP”) from Canada Pension Plan Investment Board today. TgP operates Peru’s principal natural gas and natural gas liquids pipelines under a long-term concession, supplying approximately 40% of the country’s power generation. “We are delighted to complete this transaction and embark on the next chapter of our partnership with TgP,” said Matt Hartman, EIG’s Global Head of Infrastructure. “Our priority is to support TgP’s operational excellence and long-term stability, delivering value for customers and stakeholders throughout Peru.” About EIG EIG is a leading institutional investor in the global energy and infrastructure sectors with $24.3 billion assets under management as of September 30, 2025. EIG specializes in private investments in energy and energy-related infrastructure on a global basis. During its 43-year history, EIG has committed over $51.7 billion to the energ

Klarna Partners With Coinbase to Add Stablecoin to Funding Mix19.12.2025 18:00:00 CET | Press Release

Klarna, the global digital bank and flexible payments provider, has partnered with Coinbase to add stablecoin funding to its broad range of traditional sources of funding, which include consumer deposits, long-term loans and short-dated commercial paper. The digital bank plans to raise short-term funding from institutional investors denominated in USDC utilizing Coinbase’s digitally native infrastructure. Adding a USDC-denominated funding source enables Klarna to access USD-like funding directly, tapping into a new pool of institutional investors. “This is an exciting first step into a new way to raise funding,” said Niclas Neglén, Chief Financial Officer, Klarna, “Stablecoin connects us to an entirely new class of institutional investors, and gives us the potential to diversify our funding sources in ways that simply weren't possible a few years ago. This is just the beginning of how digital assets can work alongside our traditional funding sources." Klarna chose Coinbase for this ini

CyberArk Named a Leader in IDC MarketScape: Worldwide Integrated Solutions for Identity Security 202519.12.2025 17:00:00 CET | Press Release

CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that it has been recognized as a Leader in the IDC MarketScape: Worldwide Integrated Solutions for Identity Security 2025 Vendor Assessment. CyberArk extends dynamic privilege controls across all identity types with its unified platform, enabling organizations to improve efficiencies and streamline security operations. This IDC MarketScape report notes, “More change has occurred in the identity security marketplace in the past two years than in almost a decade. Vendors are entering a new phase defined by the emergence of intelligence technologies, none of which are specifically defined by any industry standards. Though different by design, the new adjacent IAM offerings are largely focused on improved vulnerability and threat management visibility and automated and predictive attack detection capabilities.” It also notes, “By addressing these evolving identity types within a unified framework, CyberArk enh

New York Liberty and Ant International’s Alipay+ Announce Multiyear Partnership Focused on Empowerment, Sustainability and Youth Development19.12.2025 14:30:00 CET | Press Release

The New York Liberty and Ant International’s Alipay+, a leading cross-border fintech services platform based in Singapore, today announced a multiyear partnership, making Alipay+ an Official Sponsor and Innovation Partner for Sustainability of the New York Liberty. Through this partnership, Alipay+ and the Liberty will jointly support community programs designed to advance community empowerment, environmental sustainability and youth development across New York City. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251219678825/en/ Peng Yang, CEO, Ant International and Clara Wu Tsai, Vice Chair, Brooklyn Sports and Entertainment; Governor, New York Liberty “Our partnership with Alipay+ goes beyond the game,” said Keia Clarke, Chief Executive Officer, New York Liberty. “Together, we are investing in the future of New York—its people, its environment, and its youth. Ant International’s commitment to community empowerment, sustai

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye