Xsolla’s Leading Web Shop Puts Mobile Developers Back in Control to Shift Revenue, Own Their Data, and Build Direct-to-Player Experiences That Scale

Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today significant updates to its leading Web Shop solution for mobile games, following major shifts in direct-to-consumer monetization. These new updates provide studios with a quick and seamless way to earn more substantial and long-term revenue, while retaining a larger share of every dollar that comes in.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250813375229/en/

With over 600 Web Shops launched globally, Xsolla’s partners demonstrate their effectiveness at scaling direct sales and creating lasting revenue streams outside traditional app store ecosystems.

As developers face rising user acquisition costs and development expenses, varying regulations across regions, and high in-app fees, Xsolla Web Shop offers a strategic edge: a frictionless way to convert players into paying customers, retain them longer, expand monetization beyond the platform, and operate LiveOps with more automation and reduced overhead.

What sets Xsolla apart is the ability to anticipate industry shifts and build for the future before others even react. Deep expertise in global game commerce and speed to market enable Xsolla to deliver innovative solutions ahead of the curve. Xsolla Web Shop exemplifies this approach, providing developers with a powerful direct-to-consumer channel to increase revenue, deepen player relationships, and reduce platform dependency through seamless global payments, player rewards, and built-in promotional tools.

Key benefits of the easy plug-in new features Web Shop include:

• Reduce operational overhead by up to 50% with smarter workflows and catalog sync. Let your team focus on events, not web shop management using real-time catalog sync via API, dynamic bundles, and streamlined JSON import. Mirror your in-game catalog directly to the Web Shop to ensure accuracy across platforms and eliminate the need for manual updates to items, descriptions, or visuals.
• Drive a 5-15% increase in ARPPU with adaptive Offer Chains that open with a low-friction entry deal, add more value at each step, and lift both ARPPU and total revenue while conditioning players to return to your Web Shop.
• Boost long-term retention by +15% with configurable Daily Rewards that reward every visit and keep players coming back for their next Web Shop gift or bonus.
• Boost conversion by over 30% with upgraded browser-based PWA push notifications. Triggered messages help re-engage players with timely offers, event alerts, and personal reminders delivered directly through their browser. Players enjoy seamless access to your web shop from their device’s home screen, driving consistent engagement and purchases.
• Grow web shop revenue with Subscriptions through recurring benefits like VIP access, monthly subscriptions, and more that unlock long-term value and extend customer lifetime with minimal LiveOps effort.
• Achieve up to +25% higher margin on every U.S. iOS transaction with Buy Button. Enable seamless, secure link-out purchases that open a browser checkout with instant Apple Pay, no gameplay disruption, just higher net revenue and full control of both user flow and player data.

In addition to these feature updates, Xsolla is also unveiling Headless Storefront, a major evolution of its Site Builder tool and a foundational upgrade to the Web Shop experience. Site Builder is Xsolla’s modular and customizable, visual creation platform that powers branded commerce experiences with no-code simplicity and full-code flexibility. With Headless Storefront, studios gain the ability to build and launch custom features, such as social quests, referral programs, and loyalty mechanics, using a library of reusable components.

This new capability:

• Keeps the intuitive visual editor for marketers and producers to manage promotions, branding, and layouts.
  
  
• Enables developers to build custom React components that integrate with Xsolla APIs (cart, login, catalog, rewards, and more).
  
  
• Allows teams to publish reusable blocks directly into the Site Builder interface for fast drag-and-drop deployment.

By combining speed with customization, Headless Storefront extends Web Shop into a flexible platform that can support any game’s LiveOps and monetization strategy at scale without increasing operational overhead.

Headless Storefront provides the best of both worlds: the speed of no-code and the flexibility of full code, ensuring every studio, regardless of size, can scale their Web Shop with custom features and workflows. It’s a foundational step in turning Xsolla Web Shop into a complete LiveOps and monetization platform, tailored to each game’s unique needs.

“With the new updates to Web Shop, we're giving developers a powerful extension of their in-game monetization,” said Chris Hewish, President at Xsolla. “It's designed to perform, built for LiveOps, and aligned with the latest market dynamics. It's not just about long-term revenue, it's about operating smarter and maximizing the player relationship.”

With this release, Xsolla positions the Web Shop and the recently launched Buy Button for Mobile Games as a revenue stream and a foundational component of every mobile game’s LiveOps and D2C strategy.

To learn more or launch your Web Shop, visit https://webshop.xsolla.com/ or talk to an expert on the Xsolla team.

For a complete list of enhancements and developer tools, visit: xsolla.pro/rws25nextlevelwebshop

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About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250813375229/en/