Vend appoints Carl Vult von Steyern as Director of Advertising

Carl most recently served as Chief Operating Officer at Bower, where he helped build a pioneering app for recycling. Before that, he spent more than a decade within the Schibsted Group, including nearly eight years as Nordic Managing Director of Prisjakt, a period during which the company grew into one of the most influential comparison services in the region.

— “Vend has a unique opportunity to redefine what advertising means on digital marketplaces. With our logged-in users, deep behavioral data and strong local brands in the Nordics, we can build the next generation of solutions, powered by AI and personalization. The potential is enormous, and I look forward to creating products that make a real difference for both users and advertisers,” says Carl Vult von Steyern.

The appointment is part of Vend’s strategy to strengthen its position in vertical advertising across its marketplace business areas — from real estate and mobility to recommerce. The goal is to set a new Nordic standard for how commerce and advertising can be seamlessly integrated.

— “We are very pleased to welcome Carl to Vend. With his proven experience in building successful digital businesses, both in established companies and new scaleups, he will be a key figure in our continued journey,” says Christian Printzell Halvorsen, CEO of Vend.