Golf Plaisir enters collaboration with Ola Axelsson's Golfreiser

Golf Plaisir has entered into a strategic collaboration with Ola Axelsson’s Golfreiser, a well-established player in the Norwegian market. The partnership aims to strengthen both companies’ positions within pro travel, where the relationship with the local golf coach plays a central role. Pro travel is built on long-term trust between the tour operator and the golf professional, who is responsible for presenting and promoting the trip to club members.

Ola Axelsson’s Golfreiser holds a strong position in Norway and enjoys widespread trust among the country’s 123 golf clubs. Through the collaboration, the company gains access to a broader range of destinations and improved commercial conditions. For Golf Plaisir, the partnership represents a strengthened market position and increased presence in Norway.

Ola Axelsson, Ola Axelsson’s Golfreiser, comments:

“We are very pleased to begin this collaboration with Golf Plaisir. It comes at exactly the right time, during a period of strong growth in Norwegian golf, when cooperation with leading market players is crucial. We very much look forward to the partnership and the opportunities it creates for continued development.”

Peter Browall, Golf Plaisir, adds:

“We are extremely proud and happy to announce our upcoming cooperation with Ola Axelsson’s Golfreiser. Two strong brands are joining forces with the shared ambition of offering the market the very best conditions for successful pro travel.”

About Ola Axelsson’s Golfreiser

Ola Axelsson’s Golfreiser is a well-known Norwegian golf travel organizer specializing in sun-and-golf packages. The company has been awarded Norway’s Best Outbound Tour Operator several times since 1995.

About Golf Plaisir Pro Tours

Golf Plaisir Pro Tours is a specialized division within Golf Plaisir, dedicated to serving golf professionals across the Nordic region. Golf Plaisir is Sweden’s leading organizer of golf training trips.