The Rock-It Company Appoints David Byrnes as Chief Financial Officer

The Rock-It Company, the global leader in specialty logistics across live events and luxury goods, announced today the appointment of David Byrnes as Chief Financial Officer.

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With decades of experience steering groundbreaking multimedia and live experience projects globally, David joins The Rock-It Company from Sphere Entertainment, where he most recently served as Executive Vice President and Chief Financial Officer. His career includes multiple senior leadership roles, including CFO of Madison Square Garden Entertainment Corp., Executive Vice President of Corporate Finance at Paramount, and a variety of senior leadership positions at CBS Corporation. He also spent five years at ADP, including serving as a divisional CFO, and began his career with 11 years at KPMG. David is a graduate of Pace University and earned his MBA from Columbia Business School.

“I’m thrilled to welcome David to the team. As I got to know David, I was incredibly impressed by his leadership, deep financial acumen, and strategic thinking. More importantly, I was impressed by David as a person, and I am confident that he will be a strong cultural fit at Rock-It,” said Daniel Rosenthal, President & CEO of The Rock-It Company.

“The Rock-It Company is at an incredible moment of growth, and I’m excited to step into the CFO role to help support the continued momentum the company is seeing worldwide,” said Byrnes. “I have been inspired by Dan’s vision and am impressed by the team he has assembled to drive end-market expansion across all sectors. I look forward to partnering with the team to help bring The Rock-It Company into its next chapter of success and development.”

Rob Hull, current Interim CFO, will continue with The Rock-It Company as Vice Chairman. “I am extremely grateful to Rob for his steadfast leadership and esprit de corps. In just four months, he has spearheaded material improvements to our financial team, process, and technology. This foundation will be an important asset to David,” said Daniel Rosenthal.

About The Rock-It Company

The Rock-It Company (formerly Global Critical Logistics) is the global leader in mission-critical specialty logistics, trusted to move irreplaceable assets and power extraordinary moments across Live Events and Luxury Goods. Built on a 47-year legacy, Rock-It delivers multimodal freight forwarding, event logistics planning, specialized packing and storage, customs and ATA carnet services, insurance, on-site support, and more.

Rock-It manages the logistics behind concert touring, major sporting events, broadcast productions, film and media, corporate events, experiential activations, rapid response and infrastructure, and the transport and protection of fine art, rare automobiles, and other priceless collections. With access across 160+ countries and with more than 10,000 missions each year, Rock-It serves a diverse list of partners including the FIFA World Cup 2026, the Pebble Beach Concours D’Elegance, RM Sotheby’s, leading hypercar OEMs, multiple Olympic committees, leagues and federations, and other leading brands across the globe.

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