Applications now open for ASICS FrontRunner

For ASICS, running has always been about more than simply putting one foot in front of the other. Movement has the power to change how we feel, think, and connect with others. Doing this together can contribute to positive change, which is the goal of ASICS FrontRunner. The community is open to all runners, regardless of experience, background, or goals. Members range from beginners to experienced runners of all ages.

– When we’re looking for new members for the ASICS running community, we’re searching for people who want to inspire others to move. It doesn’t matter if you’re a sprinter or an ultrarunner, if you’ve been running your whole life or just started. What matters is having a passion for movement and a belief that it goes beyond the physical,” says Araia Sebhatu, Nordic Community Manager for ASICS FrontRunner.

Sound Mind Sound Body

ASICS FrontRunner consists of more than 500 ambassadors across 32 countries worldwide. In Finland, the community brings together members who inspire others to move based on ASICS’ core philosophy, Sound Mind Sound Body. Since its founding in 1949, the Japanese brand has built its business on this belief—that a healthy body and a healthy mind are deeply connected.

Apply to the ASICS FrontRunner Team Finland

On January 12, 2026, at 12:00 PM, ASICS FrontRunner opens applications for new members in 23 of its 32 countries. The application period lasts for one week, until January 18. During the application period, a social run will be held on Saturday, January 17, at 10:30 AM in Helsinki, starting at Tokoinranta. Members of ASICS FrontRunner will be on site to answer questions about the community and the application process.

How do I apply?

Visit https://www.asics.com/fi/fi-fi/frontrunner and create a OneASICS account, or log in with your existing account. Complete the application form on the website and share an Instagram Reel explaining what ASICS’ motto “Sound Mind Sound Body” means to you. In the Reel, tag @asicsfrontrunner and use the hashtag #ASICSFrontRunner2026.

When is the application period?

Applications open on January 12, 2026, at 12:00 PM and close on January 18 at 11:59 PM.

Who can apply?

Anyone over the age of 18 can apply. The application is open in 23 countries, including Finland.

What is expected of an ASICS FrontRunner?

Members are expected to be active within the community by inspiring and helping others achieve a healthy mind in a healthy body through running, both online and offline. As a member, you will also be asked to participate in selected events, share experiences, and contribute a certain number of product reviews and social media posts per year.

For more information about the application phase and FAQ, visit https://www.asics.com/fi/fi-fi/frontrunner